www.viewbix.com?s=ss
What is your "personal brand". Social Marketing Manager Ben Bernstein hosted accomplished author and editor at smallbiztechnology Ramon Ray for a webinar on how to create a personal brand and how it will improve your business. To see the full webinar video go to www.viewbix.com/webinars
2. WHO IS @ramonray
- Infusionsoft RDD
- Smallbiztechnology.com
- Event producer, journalist, editor, speaker, author
- Puppet shows in developing countries
- Graduate FBI Citizen’s Academy
- Chatted with President Obama in first Google Hangout
- Childhood geek
- United Nations
5. WHAT IS PERSONAL
BRANDING?
Systematic process in which
an individual establishes a
sustained level of “fame”
(popularity) related to a
specific area of expertise or
association.
13. BENEFITS
• Influence community and network
• Become a buyer and not a seller (you drive
the game, the game does not drive you)
• Size does not matter anymore
• In a sea of unkowns, brands win
14. CONCRETE RESULTS
• More loyal
customers
• More prospect flow
• Higher profits
• More money
• Not selling based
on lowest price (but
on value)
• Media Exposure
17. YOUR PLATFORM
What are your strengths
What do you do best
What are your weaknesses
What do people say about you
What is scalable and strong
enough to be an anchor
What are you most
knowledgeable about
What makes you stand out
18. RESULT
Let’s people put you in a
box that you create –
people like boxes
Gives you a focus
20. BE ACTIVE IN YOUR
PROFESSIONAL COMMUNITY
1. Join local chamber and 1 or 2 other
business and/or networking groups
2. Be an asset
3. Know the org president and other influential
executives and members
4. Help, volunteer, be indispensable
21. RESULT?
• Invited to speak at events
• Invited to premium networking
• Clued to special opportunities
24. WHY A ONLINE PUBLISHER?
If you’re not online you
don’t exist
People will check you
out online
Online content
reinforce offline
engagement
25. CREATE PERIODIC,
INFORMATION RICH,
ONLINE CONTENT
1. Personal brand web
site
2. Regularly dispense
good information (feed
this to your social
media networks)
3. Embrace photo
(smartphone), video
(Kodak Zi8), audio
(Sound Cloud,
Audacity)
4. Gently trumpet your
successes
26. DIGITAL PERSONAL BRAND
BUILDING FUNDAMENTALS
1. Fresh online content
2. Web site & Blog
3. GOOD looking web
site (invest)
4. Social Presence
(Twitter, Facebook,
LinkedIn)
5. Email newsletter
6. Be a digital
journalist – story
teller
7. Have a GREAT
photo (or several)
27. RESULTS?
Media will contact you
From local to national
personal brand
awareness
Solidify your KNOW (in
the know, like, trust,
equation)
Prospects will find you
30. PLAN TO GET MEDIA
EXPOSURE
1. Know local journalists
2. Ready for media
opportunities
3. Have a story
4. Media training
5. Appear and be
knowledgeable
6. Be personable
7. Be well spoken
33. ORGANIZE AN EVENT
Stress
Money losing
Time sink
Build community
Boost credibility
Attract Media
Dynamics of in
person meetings
Reason to invite
“VIPs”
34. EVENT IDEAS/TIPS
• Meetup groups (start small go big)
• Barter for space, food, a/v, staff
• Work with those you trust (speakers,
panelists, etc)
• Save time/money with co-organizers
• Pull favors, ask mentors (keynote speaker)
• Everything is negotiable
40. PERSONAL BRAND
BUILDING IN A BOX
1. What is your platform
2. Show up (community involvement)
3. Be a publisher
4. Plan for media exposure
5. Organize an event(s)
43. PERSONAL BRAND
BUILDING FUNDAMENTALS
1. Be persistent
2. Be smart
3. Be strategic
4. Be prepared to make mistakes
5. Be prepared to take advantage
of opportunities
6. Be prepared to say no to
“opportunities”
7. Create opportunities – they
always don’t come knocking
8. Go where others don’t go
9. Take lateral moves that advance
your goal
44. PERSONAL BRAND BUILDING
FUNDAMENTALS
10. Be likeable (listen, smile, be respectful)
11. Be giving, giving, giving, giving
12. Stop looking to make a quick buck
13. Shine the light on others
14. Treat others like you want to be treated
15. Fake it until you make it. (never lie)
16. Be consistent
17. Value and create true relationships
Too much text – “Nobody cares… “ will be too hard to read – See what you can do to condense the text – Maybe just put the “Nobody cares…” sentence - JH
White text over a light image is hard to read. Make the box behind less transparent - JH
Go where others don’t go – example - Joe Connolly – Ramon last person on in the room
Be likeable – example – ShashiBellakomdaFake it until you make it – Small Biz Summit 2005 (year one – 2006)Be consistent – Twitter only about tech and biz