The right solution to promote your brand to the right environment, right audience and cost efficiency.

2. source : Asosiasi Penyelenggara Jasa Internet Indonesia, July 2013.
*in hour
INDONESIA BEHAVIOUR
74 million internet users

3. Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, August 2012 vs. August2011
AGE & GENDER

4. Integrated Digital Media

5. NETWORK
WEB NETWORK
GDN, SEM & SEO
INFLUENCER
VIDEO ADS NETWORK
WHAT WE CAN DO IN DIGITAL ?
MOBILE NETWORK
&
ADVERTISING
SOCIAL MEDIA
FB Ads & PHOCABBY
SPECIAL
PARTNERSHIP

6. NETWORK

7. Integrated Digital Media
Where are the Audiences?
Top Sites 2nd Tier Sites Other Sites
Top 10 sites account for 55% of
time spent online
(Google, Facebook, Blogspot,
Youtube, Yahoo, Detik, kaskus,
Wordpress, Twitter, Kompas )
Indonesian Use their 45% minutes
online by surfing other websites
Top sites : Google, Facebook,
Blogspot, Youtube, Yahoo
Source:

8. Advertise here with cost
Rp. XXX per day
With mess target and
environment; unsure Total
Impressions / clicks ??!
51% Indonesians Happy
to be served Ad, as long
as its relevant to their
needs and interest

9. Integrated Digital Media
The problem in digital advertising?

10. Integrated Digital Media
Ad Networks provide access to
hundreds of websites through a
single technology platform…
the key function of an ad network is aggregation of millions audience from
different website and matching it with advertiser demand.
…making it extremely easy for advertisers to reach their target audience
across the web in environments that are relevant to their brand.

11. ad server

12. Integrated Digital Media
Portal Inventory Content Rich Inventory Small Sites, Blogs
Unique
Users
Inventory Ranking
Travel Autos Lifestyle Business Women Technology
Focused Content sites
Top Portals
Your Target Audience Are Everywhere
Ad Networks

13. Ad Networks provide millions online audience in one platform
1 Platform
YOUR
ADS
5
News Travel Parenting Lifestyle Youth Sports
Women
Business

14. ADSTARS HIGHLIGHTS
People Online (aged 15+): 64 million
376 mio impressions per month
Adstars reach 5 mio people
And More than 300 premium websites categorize in 10 channels of interests
and 13 Sub channels based on keywords in Bahasa Indonesia
WEB NETWORK

15. BUYING METHOD & CAMPAIGN STRATEGY
CPM
“Buying method based on how many times the
visitors see your banners”
CPC
“Buying method based on how many times the
visitors clicks your banners ”
RETARGETING
Enables you to reconnect with consumers that have expressed interest or purchase intent for
your products by Identify your consumers based on ad exposure, website visits and actions.
How to identify? By put a simple code on a websites.
OPTIMIZATION
To maximizing your campaign performance while its in progress in order to reduce wastage of
your banner’s impressions by maximizing your banner placement ( the position, the websites
and capping the frequency )

16. CREATIVE SOLUTIONS – Standard Banner Ad.
300x250 – Large Rectangle
728x90 - Leader board
160x600 & 120x600 –
Skyscraper
468x60 – Full Banner

17. CREATIVE SOLUTIONS – Rich Media Banner Ad.
Action banner

18. Video in banner
CREATIVE SOLUTIONS – Rich Media Banner Ad.

19. CREATIVE SOLUTIONS – Rich Media Banner Ad.
Push ads banner

20. CREATIVE SOLUTIONS – Rich Media Banner Ad.
Expandable banner

21. CREATIVE SOLUTIONS – Rich Media Banner Ad.
Sticky Expandable banner

22. CREATIVE SOLUTIONS – High Impact Banner Ad.
Content take over banner

23. CREATIVE SOLUTIONS – High Impact Banner Ad.
Sidekick banner

24. CREATIVE SOLUTIONS – High Impact Banner Ad.
Page Takeover banner

25. August 2012 Video Metrix Data * comprised of Indonesia
VIDEO ADS NETWORK
2,5 mio impression/ month
1,5 mio unique user
Pre Roll
15s
Mid Roll
5s
Post Roll
15-30s

26. SMS / MMS Blast
Page Not Found/
Blocked Page
Interstitial Page Off deck LBA
Targeted SMS or
MMS broadcast
with interactive
option
• Response
– SMS/MMS
– Click on
link
– Call
– Purchase
WAP banner to be
displayed on service
pages
• Page not found
• Blocked page
Banner ad on a
toolbar displayed on
top 15% of the
screen for all URLs
• Response
– Click on link
Full page ad to
appear for 5 sec.
before loading
destination URL
• Response
– Click on link
Location-based
SMS/MMS broadcast
of content relevant
to specific area
• Response
– SMS/MMS
– Click on link
Exclusive!
Purchase
Pantene 180ml
shampoo &
enjoy Pantene
Hair Mask for
just Rp1000. 13-
17Apr. Reply Y
now FREE for a
coupon
My Balance
Rp. 150.000
MOBILE NETWORK & ADVERTISING

27. 2013 ADSTARS, All Right Reserved. www.adstars.co.id
Rich media ads achieved a CTR of 1.53% when displayed in an app and
1.12% on the mobile web. In comparison, standard banner ads
achieved CTRs of 0.39% and 0.32% respectively.
Source: opera mediaworks

28. 2013 ADSTARS, All Right Reserved. www.adstars.co.id

29. 2013 ADSTARS, All Right Reserved. www.adstars.co.id

30. 2013 ADSTARS, All Right Reserved. www.adstars.co.id

32. Integrated Digital Media

33. WHY FACEBOOK ?
• 92 %
Trust word of mouth
from friends and family
• 47 %
Trust news, radio and
newspaper
* Endorsement from your fans to their friends extend your reach in term of
earned media

34. Integrated Digital Media

35. Ad Types
STANDARD AD.
Normally link offsite and consist of Header, Body and Image
(only recommended if you don’t have a brand page).
Image plus 90 characters of text
LIKE AD & PAGE POST.
Link into the Facebook page, have a "like" button at the bottom of the ad.
These are purely text up to 90 characters
You can post video, Photo, Questions, Link and events
SPONSORED STORIES
These can be the most responsive ad on Facebook and enables you to reach
friends of existing Fans. Nothing is required apart from access to the brand
page to run these.

36. Profile based targeting
•Location
•Age/Birthday
•Gender
•Education
•Workplace
•Relationship
•Sexual Preference
•Language
•Activities
•Interests
•Music
•TV
•Movies
•Books
•Groups
•Applications
•Connections
•Status updates
Structured Unstructured

37. We can serve you in facebook is :
1. Social Ads
- Cost Per Click
- Cost Per Fans
2. Fanpage Management
3. Fanpage Initial Setup

39. Increase your social media reach
Publish pictures and connect to your customers.
Generate a large amount of brand exposure through
customer interaction and satisfaction. Thousands of
smiling customers on social media promoting your
location, your brand. With Phocabby you are able to
connect to your customer and reach them over and over.
On average Phocabby generates 35% interaction.

41. LinkedIn ads

42. 1M+ members
in Indonesia
filtered by:
job title & function
industry & company size
seniority & age
LinkedIn groups
source: http://press.linkedin.com

43. “Spend Time”
Professional Networks
Personal Networks
“Invest Time”
Source: Q10a– Information to receive
Base: Professional SN users (5204) Personal SN users (8692)
Industry study – LinkedIn & TNS
The Mindset Divide, how emotions differ between personal and professional networks
1
2
3
4
5
Socialize
Stay in touch
Be entertained
Kill time
Share content
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career

44. AllIABunits
 Standard
Banner
 Expandable
units
Sampleaudiences
 PMEBs
 BusinessDMs
 ITDMs
 CXOs
 SMBs
 Influencers
 Business
Travelers
 JobChangers
 Etc….
IMPACT&AWARENESS|TargetedMedia
Marketingwiththemostaccurateprofessionaldemographicdataonthewebtoday

45.  CPC Based
 Days and Time (Weekdays,
Weekend, Specific Hour)
 Operating System (Android, RIM,
Symbian, IOS,etc)
 Device (NOKIA, iPhone, iPad,
Android, etc)
 Platform (Uber Social, Echofon)
UBERSOCIAL
The most popular full-featured Twitter app for mobile.

46. Indonesia
Monthly unique
user
Monthly ad
request
Android 230,000 176,000,000
BB 572,000 76,000,000
iPhone 72,000 14,000,000
iPad 12,000 1,300,000
TOTAL 886,000 267,300,000
TWITTER USER ON

47. Using Influencer such as :
 Welknown blogger
 Twitter buzzer
 Review products on specific website
WHAT CAN WE DO IN INFLUENCER?

48. SPECIAL PARTNERSHIP

49. Search & Display

50. • Massive reach at low cost
• Unparalleled granular targetting
• A tool for every brief : from sales to branding
• Easy extensions to mobile advertising
Top reasons
to use
Google Ads
DISPLAY AD - NETWORK
Google
Top 20
Website
List
Detik.com
Youtube.com
Blogspot.com
Viva.co.id
Merdeka.com
Tribunews.co.id
Kompas.com
Kapanlagi.com
Tempo.com
Bola.net
21cineplex
Republika.co.id
Kapanlagi.com
Liputan6.com
metrotvnews.com
Linkedin.com
Inilah.com
Tabloidpulsa.com
Rumah123.com
Mediafire.com

51. DISPLAY AD – GOOGLE DISPLAY NETWORK
Ad banner positions

52. Searching Keyword
Google Crawling Keyword
Search Result
HOW SEARCH ENGINE WORKS?

53. SEO & SEM

55. Opera Advertising
Indonesia
Indonesia
Monthly Active Users As Today:
30,374,293

56. OPERA Speed Dials
 Premium placement
 Graphical branding
 Part of the UI
 Above the fold
 Goes to all Devices, carriers,
and platforms
 Targeting by carriers only
Reaching to TOTAL of Opera Mini
Indonesia Users

57. OPERA Performance Banners
Smartpage Inventories:
 Feature Box
 Smartpage link
Interstitial page:
 Before and after
placement
 Available only on S40
Opera Sports Page:
 Regular Indonesian Sport
Fans
 Soccer’s matches

58. OPERA Performance Banners
Opera Mobile Store:
 Promoting your Apps
Opera AdNetwork
 Premium Users goes
to Premium Site
 12,000 Site with
Indonesian visitors
Targeting
Handsets
Carriers
Locations
Site Interest
Day/night
Optimization

60. Waze is the world’s and Indonesia’s largest
community-based GPS traffic and navigation app
for iOS and Android devices (phones & tablets)
• It’s completely free to download and use
• Users on Waze can report what's happening
on the road such as accidents, hazards, traffic
jams, police blocks and more
• It advises users on the best route to the
destination including avoiding traffic jams
Current Waze users*:
• More than 45 million users worldwide
• More than 182,000 registered users in
Indonesia and growing with over 25% users
active per month
What is Waze?

61. Ad Opportunities : Branded Pins
• Make sure drivers in your area know where
the nearest restaurant is located
• Max 3 pins visible on screen at any time
Pins Performance:
• Click for more info and actions
• Calls, Navigates and URL clicks
• Avg. CTR : 0.1%-0.5%
• Avg. Click to Navigate : 10% of total clicks

62. Branded Pins – Search Feature
Users can search and
receive visual and
voice guided
directions to the
location.

63. Website/ Call
How they work ..?
When the user clicks on the pin on the map, a custom message is displayed. With a
press of a button, Waze will navigate the user to the location or place a call.
User
clicks for
info
Press to
call
Navigate

64. Ad Opportunities :
Pin Promotion Takeover
Pin Promotion Takeovers auto launch when
user is in the vicinity of a participating
restaurant, and is standing still in a traffic
jam/ at a traffic light (for 10 sec or more).
Optional Call-to-Action buttons:
• Coupon Promotion (saves coupon on device)
• App Download (leads to AppStore/Google
Play)
• Fill form/Enter (lead to brand’s website/wap
site)
• Click to call (directly calls the
showroom/hotline)
Auto
Pop Up
• One Takeover within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec.
* No more pop up from selected coupon once accepted.

65. No-Pin Promotion Takeover
Functions the same way as ‘Pin Promotion Takeover’ but not linked to any branded pin
• One Takeover within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec.
* No more pop up from selected coupon once accepted.
50% OFF Grande
Mocha Frappuccino
on Saturdays.
STARBUCKS
Selamat Hari Raya!
Please drive safe.
Info

66. Media Takeover
o Zero Speed Pop Up
o No action required
o Displays up to 12
seconds
o With or without pins
•One Pop Up within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec.
* No more pop up from selected coupon once accepted.

67. Reach
Optimization
Creative Solution
Constantly optimizes your campaigns to get the best result.
Reach all possible area on web, mobile, social media and search
engine network. Focusing on Indonesian local audience to get
Traffic to your Brand.
Brand Protection
Continuously monitor campaign performance and guarantee
that all ads run only on sites pre-authorized by advertiser.
Improve your campaign performances with our creative media
Type to get your Campaign goals.

68. BENEDICT MARIO LISANGAN
-SALES MANAGER-
Hp : +6285814870928
E : mario@adstars.co.id

69. Appendix

70. TARGETING ENHANCEMENTS
BEHAVIOUR
Target consumers that have expressed interest or purchase intent for your
products based on specific actions such as ad exposure, website visit and
interaction.
OPERATING SYSTEM
Customize and target your messages on different platforms such as PCs,
mobile and tablets to maximize the consumer experience.
DAY & TIME
Connect with consumers during certain times of the day or days of
the week to ensure that they are most receptive to your messages.
GEOGRAPHIC
Enhance your message relevancy by targeting your
consumers based on cities, states and provinces where
they live.

71. RETARGETING
“Enables you to reconnect with
consumers that have expressed
interest or purchase intent for
your products”
Your Site
Step 1:
Identify your consumers
based on ad exposure,
website visits and
actions
Step 2:
Remarket to these
consumers with customized
messages, so they will
return to your site

72. OPTIMIZATION
Creative B
CTR = 0.15%
Creative C
CTR = 0.32%
Creative A
CTR = 0.08%
Best
Performing!
Our system will allocate more impression to the best performing ads.

73. FREQUENCY CONTROL
5
Optimizes your campaign
to deliver maximum
reach
Cap frequency across multiple
sites
banner
user
1st impression
2nd impression
3rd impression
We can set the frequency user to see our banner
Avoid over exposure

74. OUR CHANNEL
TRAVEL
PARENTING
AUTOMOTIVE
NEWS

75. Pikiran-Rakyat.com
 Republika.co.id
 Suara Merdeka
 Suarapembaruan.com
 Tempo.co.id
 Theindonesiatoday.com
 Thejakartapost.com
 Tribunnews.com
NEWS
Gatra.com
 NationalGeographic.com
 Liputan6.com
 Hukumonline.com
 Kompas.com
 Metrovnews.com
 Okezone.com
And more…
Highlights:
• 33.4 mil monthly impressions
• 9.4 mil monthly unique users
Ad Stars News and Information Channel
reaches Indonesians who need their daily
dose of news and information, through
reliable, up-to-date and comprehensive
content.
Management
Level
• 71% of users are
PMEBs
High Impact
Audience
• 76% are between
age of 21 - 44
Well-Educated
• 72% of users
hold a university
degree or above

76.  Bisnis.com
 Investor.co.id
 Kompas.com
 Kontan.co.id
 Mediaindonesia.com
 Metrotvnews.com
And more…
BUSINESS
 Republika.co.id
 Suarapembaruan.com
 Tempo.co.id
 Theindonesiatoday.com
 TheJakartaPost.com
 Tribunnews.com
Highlights:
• 12. 3 mil monthly impressions
• 3 mil monthly unique users
Ad Stars Business Channel reaches
Indonesia's business community, through
locally relevant and highly targeted business,
finance and economic content.
Well-Educated
• 3 out of 4
users hold a
university degree
or above
Affluent
• 42% have a
monthly
household income
of IDR 5 mil and
above
Management
Level
• More than 70%
users are PMEBs

77. Highlights:
• 1.9 mil monthly impressions
• 126,805 monthly unique users
Ad Stars Travel Channel reaches local Indonesian
travelers with reliable, comprehensive and
relevant travel information.
High Impact
Audience
• 73% of users are
between age of
25-40
Large Household
• Over half of the
users live in a
household of 5
people and above
Management
Level
• 67% of users are
PMEBs
Areamagz.com
Bisnis.com
Ghiboo.com
NationalGeographic.co.id
TabloidNova.com
Kapanlagi.com
Kompas.com
Gaulwisata.com
and more..
Sample website list

78. Highlights:
• 63. 8 mil monthly impressions
• 15 mil monthly unique users
Ad Stars Lifestyle and Interests Channel reaches affluent
trendsetters, through locally relevant and highly targeted
lifestyle content such as shopping, food, fitness and more!
High Impact
Audience
• 73% of users are
between age of
25-40
Willing to Spend
$$$
• 32% of users are
free spenders with
a monthly
household income
of IDR 5mil and
above
Well-Educated
• 73% of users
hold a university
degree or above
Sample website list
4Shared.com
BursaLagu.com
E-campusradio.com
Games.co.id
Hotgame-Online.com
Kawankumagz.com
Hai-Online.com
and more...

79. Highlights:
• 32.2 mil monthly impressions
• 1.7 mil monthly unique users
Ad Stars Technology Channel represents a unique
intersection between technology, news, and guides
for tech professionals and enthusiasts.
Male Dominated
• 3 out of 4 of
techies are male!
Management Level in
IT / Consulting
• 39% of users work
in the IT / Consulting
industry who likes to
connect and seek to
pass knowledge to
others
Well-Educated
• 73% of users hold a
university degree or
above
Android-indonesia.com
Bhinneka.com
Forumponsel.com
Games.co.id
Infokomputer.com
tabloidsinyal.com
Infoteknologi.com
Operatorseluler.com
and more ...
Sample website list

80. Highlights:
• 75.2 mil monthly impressions
• 7.5 mil monthly unique users
Ad Stars Youth Channel reaches trendy and
outgoing Indonesian youth, through highly
targeted and locally relevant youth content such
as entertainment, gaming and more.
Generation Y
• 75% of users belong to
Gen-Y (age 15-30)
Interesting facts!
• 28% of users are early
adopters and seek to be
first to buy new
products and brands
Management Level
• 68% of users are
PMEBs
4Shared.com
BursaLagu.com
E-campusradio.com
Games.co.id
Hotgame-Online.com
Kawankumagz.com
Hai-Online.com
Girlsgogames.co.id
Indogamers.com
Kapanlagi.com
Lyrics.co.id
Narutobleachlover.net
malesbanget.com
Sample Website List

81. Highlights:
• 28.2 mil monthly impressions
• 1.5 mil monthly unique users
Ad Stars Sports Channel reaches Indonesia’s die
hard fans and sports enthusiasts who are seeking
authoritative information and up-to-date news on
their favorite sports.
Male Dominated
• Not surprisingly, your
football / F1 and other
sport fans are 85%
male
Health &
Appearance
Conscious
• 16% of users
exercise regularly
High Impact
Audience
• 73% are between
age of 21 - 40
Sample Website list
Duniaotomotif.net
Biangbola.com
Bolanews.com
Botn.or.id
Duniasoccer.com
Otomotifnet.com
Kapanlagi : Bola.net
Kapanlagi : Otosia.com
and more...

82. Highlights:
• 11 mil monthly impressions
• 1.7 mil monthly unique users
Reaches all Indonesian who are passionate to
taking care of their lovely family and find a way to
succesfull as a great parents and happy family
Sample Website List
Bayisehat.com
Bidanku.com
Tabloidnova.com
Ibudananak.com
Infobunda.com
vemale.com
Parentsguide.co.id
Theurbanmama.com
and more...
Household Decision
Makers
• 72% make key
household purchasing
decisions on travel,
finances, property,
electronics and more!
Prime Audience
• 70% are working
professionals age of 25
and above
High Impact Audience
• 73% are
between age of
25 - 40

83. Sample website list :
rumahdijual.com
ASTA GROUP : bulekke.com
ASTA GROUP : duniamotor.net
ASTA GROUP : pesawatterbang.net
 Adablog.com
Highlights:
• 29 mil monthly impressions
• 2.4 mil monthly unique users
Ad Stars Automotive Channel reaches car
enthusiasts, through locally relevant and highly
targeted automotive content.
Male
Dominated
• 3 out of 4
users are
males
Professionally
skilled
• More than 60%
are in managerial
/ professional /
technically skilled
positions
Working
Adults
• 4 out of 5
users are aged
24 and above
Family
Friendly
• 70% of the
users live in a
household of
4 people and
above

84.  Bayisehat.com
 Bidanku.com
 Fimela.com
 Tabloidnova.com
 Hijup.com
 Ibudananak.com
 Infobunda.com
 Kapanlagi : vemale.com
 Parentsguide.co.id
 Theurbanmama.com
 Theurbanmuslimah.com And more…
Highlights:
• 65 mil monthly impressions
• 6.2 mil monthly unique users
They are savvy, sophisticated and financially
influential women who love to stay in the forefront
of fashion, health & fitness, beauty, gourmet and
more
Household Decision
Makers
• 72% make key
household purchasing
decisions on travel,
finances, property,
electronics and more!
Prime Audience
• 70% are working
professionals age of 25
and above
Influencers
• 61% love to seek out
new knowledge and
share it with everyone