RocketROI is #6 agency for PPC optimization according to Google and Deloitte.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
2. 2014
RocketROI was founded by 3 entrepreneurs
with wide experience in business technologies
and more than €500M spent in paid media.
Adwords Search first algorithms.
€3M
2015
€7.5M
Google Adwords New business
leader in Spain. First operations
in Latin America. Leading Google
Accredited Professionals in So.
Europe. Google Spain New
Business Winner 2015. Adwords
Search & Shopping fully
automated.
Fastest-growing Google distributor in Europe. Shortlisted
Google Awards 2016 (3). Google Spain New Business Winner
2016. European Commision Seal of Excellence. Cloudera
global case study recognition. GA Display, Remarketing & Video
automated.
€14M
2016
2017
€35M
Sole leader of all Google Adwords &
Bing Ads performance rankings,
leading independent Adwords
distribution in Spain. Google Spain
New Business Winner 2017. First
operations in Northern Europe.
Shortlisted Google Awards 2017 (3).
Bing Ads & Amazon Advertising fully
automated. Machine learning. Backed
by Grupo Godó. +40 pro team.
2018
€100M
Spaceboost was born as a RocketROI
Spinoff, to solve advertisers and agencies
technology needs.
RocketROI Shortlisted Google Awards
2018 (5) - WINNER OF THE MOBILE
INNOVATION AWARD 2018
Spaceboost Shortlisted Google Awards
2018 (4)
2019
Both companies are
planning to expand
globally and expect
to reach 100
employees by the
end of 2019.
Our story
01
3. 01
What is
Spaceboost
Spaceboost,
pure performance,
pure technology
Spaceboost is behind case studies from Google Premier
Partners to final clients thanks to the powerful and versatile
technology that we are developing from Barcelona.
02
4. High-tech, big data and
machine learning within
everyone’s reach
We provide technology for all companies to
invest in digital advertising in a smarter way. We
help companies optimize their ad spend quickly,
easily, and cost-effectively.
03
5. Developers
& Marketers:
Our team of 60+ people has an average
age of 28 years. We believe in developing
young talent and creating career plans
where everyone learns from the best
team members in each field.
the perfect
combination
04
6. Google-Spaceboost,
a Great Story
A few months ago we were admitted into the exclusive Google
Channel Sales programme. We’ve grown in record time to
become part of the select group of the best technologies in the
world. We use to participate in workshops and meeting with
Dublin, Madrid and Mountain View Google teams in order to
deliver the best performance and tech solutions to our clients.
Together with Google, we hold regular:
Hackathons
Events
Consultancy sessions
Trainings
SearchInnovation
0505
Google
Mountain View
Google
Madrid
Google
Dublin
7. Our mission:
Our mission is to democratize the use of
technology in PPC campaign
management. That’s why we offer a
Freemium model for small advertisers and a
powerful but simplified system that is
accessible for all types of businesses.
We run a free academy for users all over
the world. So far, over 200 students have
become certified in our methodology.
Democratize
Technology
GOOGLEAWARDS2018
06
8. 07
2016
2017
Finalists in 3 categories - Search Performance Award, Shopping Performance Award and Best Client Performance
Finalists in 3 categories - Mobile Innovation Award, Shopping Innovation Award and Growing Businesses Online Award
2018
With 15 nominations in 3 years, we are the most
nominated company in the world at the
11. SHOP our way
to the TOP
The client needed to keep on positioning as a European
market leader in the home decor market, faced with ever
more aggressive competitors.
We knew the only way to keep growing was to focus on the
Shopping channel, generating more sales and taking
advantages of the key seasons in the Ecommerce calendar.
Spaceboost´s
Shopping
Objectives
1. Increase sales
2. Outperform Competitors
3. Increase Revenue
10
12. A True Digital
Transformation
Superstudio was a B2B business centred on sales
to professionals in the decoration and design
sector through a small commercial network and
two product showrooms.
One day the owner of Superstudio met
Spaceboost, who proposed a plan: to exploit
the B2C sector with direct online sales. What
came next is the story of how a local business
can aspire to become the no.1 in Europe in
their sector.
52 Promotions
Every year,
Superstudio delivers
12 Collections
12 different styles to choose from
Over 600 new designs
11
13. Beyond
Google Ads
Spaceboost’s team not only designed a completely new
campaign architecture, applying technology where
before there had been only traditional management,
they created a business model based on data and
integration.
Alongside Google AdWords, they started to take
advantage of more channels and use the full range of
Google’s toolkit, from Analytics, to Merchant Centre,
and even Attribution, which we’ve had access to in Beta
since last year.
12
15. Making the
Sales
In an environment like Shopping, if
you stand still, you will sink. With
Spaceboost’s automation
technology, Superstudio is moving
onwards and upwards.
Revenue
16%
Conversions
11%
14
YOY 01 May - 30 Nov 2017 vs 01 May - 30 Nov 2018
CR
55%
ROI
8%
16. 15
We are constantly implementing new features, testing Google products/betas and adding new improvements to the Shopping
campaign structure. This is the secret of the growth we deliver to Superstudio.
Conversions
ROI
17. The Season to
Make Money
We managed to
achieve both,
increasing
Revenue over 15%
and a
ROI of +8%.
We designed a strategy based on the nature of
each product, its individual CR, price range,
and volume of sales.
Bearing seasonality in mind, the client needed
a strategy that above all prioritized volumes of
sales above profitability.
16
18. 04
Method & Tech
The only answer is
innovation
The strategy was all based on
technology and taking advantage of
the new Google Ads. Leaving behind a
traditional method to one that
allowed them to target intelligently
defined audiences with
state-of-the-art technology.
17
19. 12
With Spaceboost’s Splitter & Refresher tool we created a
massive and dynamic structure for campaigns, allowing
us to adjust the product bid to the cost of each product
by its item ID.
We distributed campaigns by types of product (based on
bestsellers, medium, and low), adjusting keyword bids for
mobile/non-mobile users, with special emphasis on
different types of audience and their individual
likelihood to convert.
Massive, Dynamic
Architecture
1518
20. 100%
Control
Our optimization and Shopping Structure tools
(Spaceboost’s Splitter and Refresher) allowed us
to generate dynamic architectures that were
aligned daily to the client’s profit goals for each
product.
If a product turned into a top seller, the
optimization strategy automatically changed,
adapting each bid to the behaviour of each
individual product.
19
21. Showcase Ads
Combining Spaceboost’s precision marketing
technology with Google’s Showcase ads,t when a
user searched for a relevant generic query, we could
show three of our top selling products that most
adequately fit their search term, in an attractive and
attention grabbing format.
20
22. Gaming Google
With Spaceboost’s automation
technology, we could combine top
results in both Shopping and Search,
making one high-performing
Spaceboost-powered campaign
complement another.
Superstudio Search
21
Superstudio Shopping
23. Ads at Every
Step Along
the Way
Then the campaigns were personalized towards each
separate audience, with a custom bidding strategy
constantly tested and optimized for each one.
4. Final step, Purchase.
We developed over 20 different
audiences from Superstudio’s data,
separating web users into different
categories according to their behaviour,
depending on when they visited the site,
which products they viewed, and
whether they added items to their cart.
22
3. Desktop Search - Specific
bid for those who added to
cart - relevant result
2. Video impact with similar
products - 1st RMK step - Adds
to cart
1. First product interaction ->
Mobile = New User in Our
Audience Lists
24. Making it
Mobile
Spaceboost’s management platform
delivers insights that matter. We could see
that Superstudio had good traffic on Mobile,
but a much higher conversion rate on
Desktop and Tablet.
We could directly adapt the bid strategy on
mobile to dramatically increase conversions
and maintain the overall ROI.
October 2017 vs January 2018
+71%
Tablet
Conversions
+66%
Desktop
Conversions
+192%
Mobile
Conversions
23
25. Building relations is one of the most undervalued
factors of this century in the tech industry. We are not
one of these companies that doesn’t care about the
people we work with.
We worked as a team with Superstudio marketing
expert, Aaron Cuenca. They also spoke at our last
co-organized event with Google, explaining this case
study.
A Close
Relationship
Aaron Cuenca, Head of Digital Marketing in Superstudio speaking about
the case study at Spaceboost & Google’s event in November 2017.
24
26. The Best Month
in 10 years
With the support of the Display and
Video campaigns, January 2018 was
Superstudio’s best month ever in
terms of revenue. January 2018
25
27. 07
Impact
Superstudio started life as a local, B2B furniture provider.
They made beautifully designed product, and delivered it to
distributors. With Spaceboost’s technology, the objective
changed.
Our automation and optimization technology allowed them to
offer their products directly to customers throughout Europe,
and putting Superstudio on the map. It is an example of how
a smart advertising strategy can see a local business scale
at speed, and save us all from an Identikit future.
A Chair at
Europe’s Top
Table
26
28. As opposed to select distributors in Spain, individuals in 10
countries throughout Europe: Spain, France, Italy, Portugal,
Germany, Holland, the UK, Poland, Romania, and Norway can
access Superstudio’s products at an affordable price.
Cutting out the
Middle Man
27
