Ericsson has transformed from a hardware-focused telecom company to a software and services-focused ICT company. Its business mix has shifted from 73% hardware in 1999 to 66% software and services in 2015. Mobile data traffic is growing exponentially, increasing 65% between late 2014 and late 2015. Ericsson's vision is for a networked society where it helps advance society through sustainable development, transform industries, and empower people through technology. To achieve this vision, it focuses on networks, IT media, and industries and aims to excel in core business, establish leadership in targeted areas, and expand into new business areas.

1. Leading
A global brand
transformation
Group Marketing & Communications, Ericsson

2. Page 22

3. Page 33

4. Page 44

5. Page 5
A changing business
COMPETITION BUSINESS MIX
73%
27%
SW &
SERVICES
34%
66%
HARDWARE
SW &
SERVICES
HARDWARE
1999 20151999 2015
Illustrative only
TELECOM
ICT

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7. Page 7
Data traffic
grew 65% between
Q4 2014 – Q4 2015

8. Page 8
9,8
MONTHLY
CONSUMPTION
IN GIGABYTES
38,2
2015 2017 2021
10X mobile data
traffic and 11X
smartphone
traffic
MONTHLY
CONSUMPTION
IN GIGABYTES

9. Page 9
Networked Society
Our Vision

10. Page 10
CAPTURING the Networked Society
Documentary

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12. Page 12
ADVANCE SOCIETY
THROUGH SUSTAINABLE DEVELOPMENT
TRANSFORM INDUSTRIES
TO DELIVER MORE VALUE
EMPOWER PEOPLE
THROUGH TECHNOLOGY
Our mission

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15. Page 15
Networks
Create one network for a
million different needs
› Mobile Broadband
› Managed Telecom Services
› IP & Transport Networks
› Core Networks
› Network Optimization
IT Media
Delight the TV consumer
every day
› Cloud TV platforms
› Managed Broadcast Services
› Media Delivery Networks
› Software defined video
processing
› Transformation Consulting
services
Industries
Achieve business agility
with transformative IT
› Consulting
› Operations & Business
Support Systems
› Systems Integration
› Managed services
› Cloud
Connect industries for
business acceleration
› Utilities solutions
› Intelligent Transport Systems
› Public Safety solutions
› Smart Sustainable Cities
› Mobile Financial Services

16. Page 16
Our Strategic direction
FUTURE/
EMERGING
PRESENT/
LARGE
Excel in Core
Business
Establish leadership
in targeted areas
Expand Business
In New Areas1 2 3
Radio, Core
& Transmission Telecom
Services
IP
Networks
TV &
Media
OSS
& BSS
Industry &
Society
Cloud

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20. Page 2020

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26. “It is not the strongest of the species that
survives, nor the most intelligent, but the
one most responsive to change.”
– Charles Darwin, 1809