http://www.benchmarkemail.com/blogs/detail/top-7-ways-to-become-a-better-email-marketer Here are seven easy ways that you can become a better email marketer, immediately. These tips are basic, and don’t require you to be an email expert to execute them. Check out http://www.benchmarkemail.com for all your email marketing needs.

1. with
Top 7 Ways To Become A
Better Email Marketer
Friday, June 25, 2010
Benchmark Email tells you the Top 7 Ways to Become a Better Email
Marketer.

2. Top 7 Ways To Become A
Better Email Marketer
•Implement for immediate improvement
•Don’t need to be an expert!
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
Here are seven easy ways that you can become a better email marketer,
immediately. These tips are basic, and donʼt require you to be an email
expert to execute them.

3. Maximize Your Brand Recognition
•Avoid the spam button
SPAM
•Consider preview pane
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
The spam button often gets clicked if the recipient doesnʼt immediately
recognize the sending party, usually before the email is actually opened. It is
important to consider the way your email appears in the preview pane with
images turned off.

4. Increase Relevance Via Segmentation
•No need for total overhaul
•Target for max appeal to recipients
•Relevance is key
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
A total overhaul isnʼt required. Breaking down your audience for better
targeting will ensure that the communications going to your list members
have maximum appeal to them.

5. Create Outstanding Content
•Links work?
•Images optimized?
•Content written at 8th grade level?
•Proofread?
•Homophones?
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
A strong call to action isnʼt enough. Ask yourself these questions.

6. Give Your Prospects Control
•Choose frequency
•Control personalization
•Explain reason to do it
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
Your sign up process should allow them to choose the level of frequency and
personalization that they would prefer. During the opt-in stage, tell your
customers why you are asking for their information.

7. Listen To Feedback
•Pay attention to your customers
•Use feedback to refine campaigns
•Encourage conversation, use surveys
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
Your customers are always telling you when they like and donʼt like, and you
should be paying attention. It is valuable feedback, which can be put towards
refining your email campaigns.

8. Review The Full Scope Of Metrics
•More than opens, click-throughs and ROI
•Bounce, spam and unsubscribe rates important
•Optimize entire process
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
Smart email marketers are well aware thereʼs more to metrics than the Holy
Trinity of open, click-through and ROI. Bounce, spam and unsubscribe rates
are just as important.

9. Know When To Say Goodbye
•Inactive subscribers will likely
stay that way
•Gain respect by cropping list
Top 7 Ways To Become A Better Email Marketer
Friday, June 25, 2010
List management is essential. Follow these seven common sense ways to
become a better email marketer and both your emails campaigns and your
customers will benefit.

10. Visit us
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Friday, June 25, 2010
Read about the Top 7 Ways to Become a Better Email Marketer
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