ANDi’s core focus is on Recommendations and personalisation.
Helping users find the right product from millions, learning with an intelligent “tinder swipe” feature, tracking mobile usage and creating personal user profiles to match them with the best options from the app stores. This includes assisting users with their downloaded apps and identifying which are the best time to promote new products for purchase or download.
2. Experience Finding App’s is appalling
52%
Discover new mobile apps
from their family, friends,
and co-workers
40%
Discover apps in app
stores on their mobile
devices
52%
Of app installs
are games
59%
Spend over 15 minutes
looking for a new mobile
game they might enjoy
72%
Games only played
once or twice
3. Issues in app Discovery & Management
Saturated
2 million apps (1 million games)
200,000+ new games in 2016
400+ new games every day
Google Play Store
17 game categories displayed with
40 vertical rows of 40 horizontal rows
and 2 scrolling banners
Storage
Continually having to
manually organise your own
games as they change
Unsocial
App stores do not connect to the world’s
biggest social networks
Facebook, Twitter, Instagram, WeChat
4. ANDi
Goal
People want to listen
to the best music,
Spotify helps them do
that
People want to watch
the best movies and
TV shows, Netflix
helps them do that
People want to play the
best games, ANDi helps
them do that
Sources
Music from Musicians,
Playlists from
Listeners
Movies & TV Shows
from Producers,
Profiles from Viewers
Games from App Stores,
Profiles from Players
Automated
Recommendations
Songs auto-play on
shuffle to new
recommendations
Manually browse
through Netflix’s own
Actively pushed to gamers
before and during browse
Finding you the best games!
5. Your Mobile Gaming Assistant
Tinder for Games Featured Section
Swipe left to dislike and right to like! Games
you like are stored in your recommendations
All swipes are tracked, and after 10 swipes the
games update to a new set of games based on
your preferences. Individual games are
matched with people in the background
Recommendations from industry
figures, influencers and hubs for
high quality beta releases,
competition winners and games we
love
Easily access your games
Game usage tracked
(plays/installs/uninstalls)
Games presented in a dynamically
designed arrangement in folders,
groups, with customisation
My Games
6. Data Collection
ANDi runs code in the background
Game installations
How long games are installed for
Download attributions (social media, messaging apps)
Time spent searching through app stores
Key Words, game description, images
Customers
When they play (time of day) and how long for
Where they play (home, office, friends house)
What they are doing (still, walking, running, in a vehicle,
using a VR headset)
Birthdays
Research, Crowdsourcing (users & developers),
integration with Games
Frequency and annoyance of adverts
Average spend on in-app purchases
Financial cost to complete a game
The data will allow us to improve the features already in the app and develop
new features around our customers usage patterns.
8. B2C Use Cases
Exchange Games
ANDi will know how
long people keep their
games for.
So when a game’s
install time is about to
expire, ANDi will make
an automatic
recommendation on
replacement titles.
These will be titles we
know the user will
enjoy and likely
download.
When to Play
We know that users
will play in the morning
and evening whilst on
their commute. We can
safely assume from the
data gathered, they are
indeed playing a game
and not driving.
To save time deciding
what to play, ANDi will
prompt them with a
game to play as they
get seated.
Sharing Game Content
Customers want to
share a screenshot of
their achievements.
ANDi will show you
friends who also have
the game installed (on
any platform) or ones
they frequently share to.
Sharing Games
Friend 1 (on Android),
wants to share Angry
Birds to Friend 2 (on
iPhone).
Current systems: Friend
2 is sent link to wrong
app store.
Share with ANDi: Link is
automatically changed to
appropriate app store.
Parent Controls
Allow parents to review
and control which
apps/games their
children install and play.
Future
Allotted budget
allowance for in-app
purchases.
Set times in which games
can be accessed.
9. Automated game management
e.g. notifying users when to uninstall unused games
Automated game organisation
e.g. when the user has no internet, not showing games that
need internet and presenting the games in a dynamically
changing design best suited to the games they have
Use of our on screen avatar for more
graphical interfaces
e.g. full screen displays instead of notifications
(triggered after device unlock, in gameplay or otherwise)
Improving Intelligence
Improved conversion for game
opens/installs/news and social
updates by learning from each users
notification patterns and
preferences
e.g. method (push, email, in-app), timings, content
Intelligent Notification System Further Assistance
10. Product Timeline
V1 - Base
App
Basic Game
Management
User
Engagement
Developer
Campaigns
Game
Demos
August 2016 September 2016
March 2016April 2017
September 2017
V2 + Improved
Game Discovery
December 2016
AR & VR
18-24 months
Social
Profiles
July 2017
Featured Game
Adverts
March 2018
Automated
Recommendations
January 2018
Beta Test
Suite
June 2017
Apple iOS
12-18 months
11. “ANDi will supplement engagement with app marketplaces,
increasing quality of game discovery, to maximise the
lifetime of gamers”
Main KPI
Number of games uninstalled after one or two plays
2016 = 72%
2021 Target = <10%
ANDi KPIs
12. User Acquisition Strategy
Paid Marketing & PR
Campaigns for direct
download, product testing,
competitions and editorial
across social media & other
popular gaming forums
Events
Speaking, sitting on panels,
tabling or working at
gaming/technology events
Mobile World Congress,
PocketGamer Connects
London, Slush, TechCrunch
Disrupt
SEO & ASO
blog.get-andi.com
about mobile games & the
industry
(5,500 unique users per week)
A/B testing app store profile to
optimise name, description,
screenshots.
Referral Scheme
Gamified system, competing
against friends for most
referrals, earning $5 app store
credit for every 10 friends
who signup.
Partnerships
Build credibility by partnering with UK Game Hubs, Tech.London, Indie Developer
Groups, Game Ambassadors, Publishers & Universities
Combined reach in the millions
13. Global Mobile Gaming Market
Android iOS Augmented / Virtual Reality
Active Gamers 825m
(from 1.1bn users)
350m
(from 588m users)
Widely used
in less than 5 years
2016 Revenue £11 billion £10 billion £0.01 billion
2020 Revenue £18 billion £17 billion £17 billion
Gaming revenue growing 8% year-on-year
(faster than the Chinese and Indian economies).
AR & VR expected to generate $150bn revenue by 2020, 76% from gaming
14. Where are Mobile Gamers?
Total
1.2bn 487m Other
51m Indonesia
17m UK
296m China
204m India
103m USA
42m Brazil
15. 552m
825m
350m
1.2 bn active gamers worldwide
92% discover from app stores &
word-of-mouth
50% gamers play regularly
Addressable Market
16. Game Developers
Games advertised through
multi-channel communication (push
notifications, emails, in-app messages,
on-screen popups).
£0.15 - £3.00 (country dependent) per
install.
Games advertised to users with high
install probabilities, leading to higher
conversion rates.
Includes Basic Analytics package with
results.
Marketing Campaigns
Industry Recommendations
Combination of (with cost/user)
ANDi features 4 marketing packages
that promote closer engagement with
new users.
£ x Fixed slot in our app Featured
Section per ‘n’ days.
+ Social media coverage
+ Landing page
+ Blog Interview
+ Game review video
Early Stage (June 2017)
Advertisers & Developers
ANDi automatically tracks user
demographics, game install and usage
patterns.
Basic package
Install Rate, Uninstall Rate, Game
Opens and Session Lengths.
Premium package
Breakdown of user demographics by
age, gender, location (travelling, at
home, at work), other games installed,
Internet connection.
Business Model
Marketing Analytics
17. January to MarchJanuary to March
Winners of the Leeds Beckett “Business Concept of the year” award (£5k cash prize)
App Analytics
1000 tinder swipes
400 games clicked (75% from first tinder game seen)
‘My Games’ section used over 1500 times
Average installs to uninstalls of games per month is 73.7%
Growth
Over 3000 email subscribers
Organic online reach of over 40,000 people
18. The A-Team
Sam Koch
CTO & Co-founder
MSci - Computer Science
Worked for Facebook as an
Android developer
Last 2 years as a startup CTO
developing Android apps &
servers and managing tech
teams
Ben Woolf
CEO & Co-founder
BA - Business and Management
Previous Startup Co-founder,
managing budgets of $100,000s
and built partnerships with over
500 SML organisations in 34
countries which services 1000s
of clients a year.
Kris Bennett
Lead Marketer
Growth Hacker, 10 years
experience with Social Media
management, campaign
management, community
management and PR.
Sales & Operations for games
developers and companies,
B2C, B2B.
19. Why now?
Game discovery is a growing problem,
and the way it is currently presented is
suboptimal for mobile users or
developers and it is only getting worse.
A.I. and Machine Learning are emerging
technologies that have now advanced to
provide us with the capability to make
the best recommendations at the best
times, at scale.
20. Competition
Google
Play Store
iOS App
Store
GameX
The GameOn
Project
Platform(s) Android iOS
Console
+ PC
Android
+ iOS
Android, iOS, Web,
Tencent, AR/VR + Others
Number Users 825m 350m unknown < 3,000
552m Addressable
Market
Recommendations Basic Basic - Manual
High Quality &
Automated
Social Networks Google+ -
Gaming
Specific
- ALL
21. Interactions with Products
High Quality Products
Proactive
Interaction
Passive
Interaction
Low Quality Products
ANDiAmazon
AppLike
Google Play
Games
Chatbots
GameX
The GameOn Project
Vshare Market
Appstoide Tappx
Wappier
Moburst
Tapjo
y
22. Further applications of ANDi
Others Images, E-Books, Promo deals, Gifts, Events, Fashion, Painting & Posters
Other
Apps
Investment
Assistant
Gambling
Assistant
Food & Drink
What
Biggest app categories:
Education, Lifestyle,
Personalisation
Match startups with
investors of any size
Bets suggested at
the best times
(eg. in a sports game)
Best food & drinks for
dinners, festivals, parties
Why
Games only make up
half of all apps
60% of app installs
are not games
Over 100,000 startups get
investment annually
Average investment
£50,000+
Gambling market
valued at £40bn
Over 1bn
online gamblers
Food/Drink-as-a-Service is
growing
(Saucey, Bevy, OfficeServe)
Frequently purchased
How
Same model
(track app patterns)
installs, uninstalls,
usage [times, locations, social
interactions, calendar events]
Scrape data from
AngelList and Crunchbase
Make commission
on each investment
API services for
gambling companies
Automatically send best
bets to customers
Sync personal/business
calendars to know when
needed
Integrate with current services,
make commission on every
purchase
23. Future Integrations
Integrations into location based systems in the future will enhance our ability to
provide customers with the best actions to take at the best times.
IOT BeaconsVR/AR
24. Recognised Support
Friends
Involvement with online forums, small events, games hubs,
societies and the moderator of the UK Games Industry Facebook
group.
Member Associations
Business Accelerator
Broader network in games developers and companies,
including relations with government departments and
educational institutions.
We were accepted onto Wayra, the accelerator program ran by
Telefonica (European version of AT&T), starting February 2017. Includes
office space above Twitter HQ in central London, mentors, coaches and
access to partnerships with o2, who have over 30 million mobile phone
customers in the UK.
25. Hire a part-time designer.
Hire a part-time video intern to produce more
engaging content.
Run business and gaming events for bigger
outreach.
Extend our marketing reach and improve
company awareness.
Raise next round in 12 months with a target of
£1.5 million investment.
Expand our technical team for faster
development so we can reach the iOS Apple
market sooner and extend our Machine Learning
recommendations and personalisation into other
possibilities.
Hire a full-time designer.
Plan our next round of funding in 18 months with a
target of a £2 million investment.
12-18 months runway
With £350,000 we can
