The document appears to be a CV for Benjamin Joseph Wardell, outlining his career experience from 2005 to the present in marketing, digital marketing, and technology strategy roles. It details the responsibilities and achievements for each role he has held, and provides links to view full details for each role. The CV shows that Wardell has experience across multiple industries, including pharmaceuticals, automotive, retail, and more.
2. +44 (0)7538 732566 BEN@HEY.DIGITAL
DETAILED CAREER EXPERIENCE WWW.HEY.DIGITAL
BENJAMIN JOSEPH WARDELL
01 : 06 : 83
A multi-faceted strategic marketer with a cross industry background and passion for innovating
user experiences that drive engagement to help meet business objectives.
Using analytics, data, and research/insights to better understand customers, users and market
trends to advise and adapt business activity to ensure agile accountable approach with a
measured return on investment. Integrating the best technology solutions to meet the needs of
the customer and assist operational efficiency.
Marketing & Technology Strategist
Abbvie | Jan 2015 – Dec 2016 | Maidenhead, UK
Responsibilities
Business Technology Advocate
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/Infrastructure)
Conceptual Planning (Brand/Product/Experience/SaS)
User Experience Strategy (Patient/Practitioner/Public)
Product Development (Existing/Brand/New/Trials/Launch)
Project Scoping (Brief/Budget/Time/Stakeholders)
Project Management (Scoping/Team/Stakeholder Management/Reporting/UAT/Demo)
Solution Development (RWD/App/Mainstream/Custom)
Solution Management (Maintain/Report/Evaluate/Evolve)
Communications (User/Admin/Maintenance/Stakeholder)
3. +44 (0)7538 732566 BEN@HEY.DIGITAL
DETAILED CAREER EXPERIENCE WWW.HEY.DIGITAL
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-technology-strategist-
abbvie
Senior Digital Project Manager
Quintiles Healthcare Agency | May 2014 – Dec 2014 | Reading, UK
Responsibilities
Lead UK Digital RFP/Pitch Respondent - All Clients
Project Inception (Technical Enquiries/RFI/RFP/Proposals/Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/Stakeholders/)
Budget development/management (Avg 100-1mil+)
End-to-end project delivery management (Project Tracking/Stakeholder
Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development
App development (Medical/Learning/Data)
Elearning/Training development
Research & Focus Groups
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-senior-digital-project-manager-
quintiles
Digital Brand Manager
AddingValue Integrated Agency | Oct 2012 – Apr 2014 | Twickenham, UK
Responsibilities
New Business Development
Pitch/Proposal Management
Proposition/Strategy Development
Digital Project Management
Website development - Planning | Wireframing | Site Mapping | IA | Conceptual | Build |
Post Production
Hosting Management - Domain Management | Solutions Management
Communications - HTML | Conceptual | Data | Build | Management | Reporting
Social Media - Strategy | Channel Development | Content Management/Development |
Reporting
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-digital-brand-manager-
addingvalue
Digital Brand Executive
Bluesky | Dec 2010 – Oct 2012 | Guildford, UK
Responsibilities
New Business Development
4. +44 (0)7538 732566 BEN@HEY.DIGITAL
DETAILED CAREER EXPERIENCE WWW.HEY.DIGITAL
Pitch/Proposal Management
Proposition/Strategy Development
Digital Project Management
Website development - Planning | Wireframing | Site Mapping | IA | Conceptual | Build |
Post Production
Hosting Management - Domain Management | Solutions Management
Communications - HTML | Conceptual | Data | Build | Management | Reporting
Social Media - Strategy | Channel Development | Content Management/Development |
Reporting
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-digital-brand-executive-bluesky
Marketing Executive
Romans | May 2010 – Nov 2010 (CONTRACT) | Bracknell, UK
Responsibilities
Marketing Campaign Activity Strategy, Design & Build - Sales | Flower IFA | Boyer
Planning Divisions
Brand Collateral Development - Sales | Flower IFA | Boyer Planning Divisions
Digital Marketing - Web | SEO | PPC
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-executive-romans
Marketing & Events Coordinator
CIM | Dec 2007 – May 2010 | Cookham, UK
Responsibilities
Redevelop, launch and maintain the Mailing List Service (eMarketing & DM service)
Generation of new leads through integrated communications projects (full marketing mix)
Education and redevelopment (conversion) of lapsed, inactive and warm leads (full
marketing mix)
Development and marketing of CIM’s central events portfolio
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-marketing-events-coordinator-cim
Account Coordinator
PMI |Jun 2005 – Nov 2007 | Maidenhead, UK
Responsibilities
Manage UK strategic team for Scottish & Newcastle client
Manage live results, reporting and presentation of all strategic activity (Scottish &
Newcastle)
5. +44 (0)7538 732566 BEN@HEY.DIGITAL
DETAILED CAREER EXPERIENCE WWW.HEY.DIGITAL
Monthly field accompaniments with field staff to develop/monitor team and ensure
accuracy of field work
Account management of the Innocent Drinks account
Assist in tactical and strategic on other team accounts where required (Kodak, P&G &
Universal)
Management of company events team
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-account-coordinator-pmi
Account Coordinator
Reach | May 2004 – June 2005 | Maidenhead, UK
Responsibilities
Co-manage UK strategic team for Nestle Rowntree client
Management of team of 20 Managers & 200 staff, fleet and logistics
Monthly sales reporting
To view all key achievements use on the following link:
www.hey.digital/hire/cv-online/cv-online-account-coordinator-reach
FLEXI-SKILLSET
Marketing Strategy (Global/Local) | Solution Scoping/Management/Project Management/
Reporting | UX | UI | Campaigns & Communications | Digital Marketing | SEO | SEM | PPC |
Digital Audit & Optimisation | Business Insights & Analytics | Content Strategy/Development/
Optimisation | Social Media Strategy/Development/Maintenance /insights | Design
Conceptual/Digital/ Optimisation
INDUSTRY EXPERTISE
Automotive | Entertainment | Financial Services | FMCG | Manufacturing | Pharmaceuticals
Prescribed/Generic | Retail | Tech | Telecommunications | Utilities
CLIENT PORTFOLIO
Abbvie | Adam Phones | AstraZeneca | Barclays | Barclays Wealth | Boheringer Ingelheim |
British Gas | Canon | Formica | Homeserve | Innocent Drinks | Kaspersky | Leaseplan | Lilly |
Mylan | McNeil | P&G | Roche | Rolls Royce | Scottish & Newcastle | Universal | Vodafone