The document provides details about a digital video project being proposed by a creative media production company. The company specializes in creating video presentations for schools, colleges, and businesses. They propose producing a 30-minute promotional video for a college's creative media department that would feature student and teacher testimonials about the program. The video would be distributed on DVDs and online. The document outlines legal and ethical considerations around copyright, libel, confidentiality, decency, and discrimination. It provides a budget breakdown totaling £2478.50 for equipment, supplies, and staffing costs to complete the project over 3-4 weeks.

1. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
Our company and what we do:
Our company specialises in the creation of video presentations for other companies,
colleges, schools, small business’s etc. We have great experience in the application of flash
and know how to use it to create high quality flash movies, we have also had experience
with stop motion animation using normal snap shot cameras to create animation we did this
by moving the models slighting into different positions and then taking pictures of each
separate movement. When put into video editing software and put at an fps of 12 frames
per second. The pictures that are being played in a soft of video format start to create the
illusion that the models are moving on their own. Our company has also had quite abit of
experience in using video cameras to create high quality video presentations and also using
the software PowerPoint to do so as well. We take pride in our work and make sure every
client is satisfied with the professionalism of the projects that we are able to pull off. A
contract will be given out to the client and it will outline what you expect as of what we
expect from the project, time on project, the payments that will be used for equipment as
for other things such as lunch provided, list on contracted employees for the project etc.
Here is an example of a contract for a business to give you an idea of what to expect a copy
will be made for the contractor and the client;

2. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
What our company would like to do for your college:
I would like to produce a video presentation for the creative media department that
outlines what new students will work on throughout the course, this video presentation will
be half an hour long and it will require a few people to be involved in the production with
parts like the cameraman, present students, lighting, teachers etc. The idea would be to
have the students talking about how they feel about the course and why it’s a good idea to
pick the course for their A level studies, the teachers will describe what the course involves
and what tasks will be pitched to the students for them to complete they will also make a
little tour of the facility’s that are used or are usable by the students who take this course.
The teachers will also give their opinion on the course and why they like to teach the subject
to students. The students that are in the production will show how fun the subject is with
the entire movie making with clay models, flash work, involvements in the gaming side of
the project and so on. The video production will be very professional and will be put onto
disks for distribution for students looking into creative media otherwise it will also be
posted onto YouTube and onto the college website. While looking into copyright we need to
make sure that we do not get any video footage of branded computers, software, clothing
etc. as this could be seen as copyright, to avoid this we could use a blurring effect in the
video editing software to blur out anything that could be used against us in a copyright
claim. A libel is a malicious, false statement in written media, a broadcast, or otherwise
published words with this being the case we do not want to say anything about the college
that is untrue and ensure that they get the better picture of our college, obviously false
information on the college may have been written by critics, past students etc. and we need
to ensure that they are not true and show the best of what the college has to offer in the
creative media department. The Equality Act 2010 is an Act of Parliament of the United
Kingdom. The primary purpose of the Act is to consolidate the complicated and numerous
array of Acts and Regulations, which formed the basis of anti-discrimination law in Great
Britain this law is very important in all aspects of life and the working environment in our
advert for the creative media department we need to make sure there is no form of
discrimination against race, gender, sexuality, nationality etc. and show that the college
takes very strong action against anyone that tries to oppose these laws and that everyone
from all walks of life in the creative media department are happy, safe and enjoying their
experience. I am working to a budget of £4000 which will be used to create a presentation
to go along with the video, also snacks will be needed for the people involved in the video,
and the camera will also be paid for along with the lighting that is needed the costs will go
as followed;

3. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
Legal and Ethical Considerations:
Copyright:
Is where someone has to gain permission from the owner or creator of a media product for
usage for their own project where they may have to pay some money for accreditation for
the work that has been produced. It could also mean that a person will need to directly get
into contact by phone with the owner of the media product in order to discuss whether it is
accessible to the person who is asking for consent. In relation to the Creative Media Digital
Video project I will ensure that all of the content does not come from secondary sources
such as, the internet and it will be created solely by me as ready-made digital video for my
course subject that I am working on. I also need to make sure that I get permission for any
materials gathered from secondary sources so that I can identify what resources are
accessible towards the Creative Media Digital Video project.
Libel:
Can be where a person has written a false statement in order to harm or damage the
reputation of the owner/creator of a media product where this could be well-known as
“defamation”. This can also involve any little worthy statement that has been made by one
person to another in which it is either communicated or published depending upon whether
it is legal or not. In relation to the Creative Media Digital Video project I need to ensure that
everything included within the digital video will not make anything up and it is true to its
word about the course subject.
Confidentiality:
Can be referred to as data or resource materials for a media project which is obtained only
between the client and the creator of the media product. It also helps to detract any strings
attached between other parties within the media organisations as well so that it prevents
fraud and crime etc. In relation to the Creative Media Digital Video project I will make sure
that all of the resource materials that have been assembled will be utilised only between me
and the client in which there will be no further parties involved.
Decency:
Is the quality or state of the mind in relation to attaining social or moral standards where it
can actually be deemed as the normal standards of living. You also have to abide by the
varied alterations to the English Law as well if you are looking to successfully complete and
publish the ready-made digital video. In relation to the Creative Media Digital Video project I
will have to ensure that I have maintain the main principles such as, social or moral
standards “as explained above” in order to successfully complete and publish the digital
video onto the WWW (Worldwide Web).

4. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
Race:
Can be referred to as `Racism` which inherent a variety of behaviours and personalities of
individuals and assembles them into racial groups in order to justify the discrimination of a
particular person whether that would be multi-coloured or white person. It is often used to
offend people by the colour of their skin or the type of religious group they represent which
is more often than not known as, `Racial Stereotyping`. I can confirm that my new leisure
product (Wii Touch) will not be using any language that is purposely set out to discriminate
against any multi-coloured or white cultures. In relation to the Creative Media Digital Video
project I will make sure that any of the content does not discriminate any type of race for a
person whether they would be white or multi-coloured.
Gender:
Is a term that helps to extricate the differences between Males and Females, especially
within the case of where `Masculine` and `Feminine` features that are allocated to them. It
also helps to identify the different types of sex, social roles or gender identities which are
very much dependent upon what context is used in either a mutual or discriminative
manner. In relation to the Creative Media Digital Video project I will ensure that everything
used is not discriminating against any gender whether that is Male or Female and it will
accepted mutually from the people viewing the digital video.
Religion:
Is an establishment of humanity and spirituality through a range of different cultural, belief
or worldviews systems and every now and then refers to the values of morality. The
majority of religions comprise of narratives, symbols, traditions and also the sacred histories
that set to give meaning to life, explain the origin of life or through the universe. In relation
to the Creative Media Digital Video project I will make sure that humanity and spiritually is
not discriminated against.
Sexuality:
Is related to Human Sexuality that helps to describe the way humans experience
stimulation or expression by their sexual beings, the mindfulness of the person’s sex from
Males to Females and the capacity for erotic involvements and responses. It can also define
the way a person is attracted to someone else of the opposite sex that can be referred to as
`Heterosexuality`, `Homosexuality`is where someone is attracted to the same sex,
`Bisexuality` relates to both sexes and `Asexuality` states the way a person show no interest
in a sexual way. I can reassure that there will be no offensive pornographic material within
the Creative Media Digital Video and it will not offend any type of the person’s sex.

5. Ben Turner Unit 4-Creative Media Production Management 12/11/12
(Client Brief Report for Creative Media Digital Video Project)
·Green Screen with professional green screen video editor - £300
·Soft box lighting. 2x85w 5400K CRI>90 Bulbs, 40x60cm Softboxes - £187.95
·Snacks, Drinks and Provided Dinner - £50
·Panasonic AG-HVX200 - Camcorder - widescreen - DV, Mini DV, DVCPRO HD, DVCPRO
£1,890.99
·Film Editing software – Free (Is on the college computers)
·Staffing Cost – Free (using the staff and students in the college that are willing to volunteer.)
·DVD disks used for distribution. 3x 100 MAXELL DVD-R BLANK DISCS RECORDABLE DVD 16x
4.7GB 120mins - £16.52 x 3 = £49.56
Total cost of equipment/supplies = £2478.50
Development will start whenever you decide and we will schedule meetings during the
development to keep up to date with the progress, added costs, changes in the project etc.
The project should be completed after 3-4 weeks with getting the video footage then
editing, putting it on disks and so on, you are looking at a February finish at the latest. If you
are more interested in what our company does, estimated completion time then people
email us at fakevideocompany@hotmail.com and we will happily answer any questions that
you wish to give us.