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2011 Business Improvement Forum: PRESENTED BY BEN MCDOUGAL – SALES MANAGER
Company Overview 	Web Development ,[object Object]
Advanced Programming
Web Application Products
E-Commerce
Intranets/Extranets	Internet Marketing ,[object Object]
Social Media Consulting	Hosting & Collocation 	IT Support 	Graphic Design 	Consulting & Strategy Established in 1995 Largest Web Development Firm in Iowa 800+ Small, Medium, & Enterprise Clients Clients Represent 12 Countries & 21 States www.GlobalReach.com twitter.com/GlobalReach facebook.com/GlobalReach MORE
Forum Discussion Quick Facts Updating Personal Profiles Increase Reputation Claiming Company Pages Showcase Products/Services Employment Connections Sales Prospecting Tracking Analytics
Quick Facts Launched May 5th, 2003 Grew from 55 million (2009) to 90 million (2010) users 1 million new members added every 10 days Page views increased from 2.8 billion to 5.5 billion Over 50% of members are located outside the U.S. Over 2 million Company Pages Headquartered in Palo Alto, California [ Statistical Range | 2009 – 2010 ] MORE
Updating Personal Profiles First impressions count on LinkedIn 	Name 	Profile Photo 	Headline 	Status Updates 	Effective Job Titles Recommendations Settings that match your objectives Ensure your profile is 100% complete and up-to-date Photo | Executive Summary | Education | 3 Job Positions | 3 Recommendations Enhance profiles with integrated applications Twitter		TripIt 	Blogs		Real Estate Listings File Sharing	Polls MORE
Increase Reputation Recommend Contacts & Clients Receive Personal Recommendations Share Insight on LinkedIn Answers Introduce Others MORE
Claiming Company Pages Company Page Components: 	Company Overview 	Careers 	     Company Employees      Recent Promotions and Changes      New Hires 	Products & Services Key Statistics 	Location Map 	Twitter Integration Analytics Follow Other Companies Increase Collaboration Awareness 	Track Business Development Find Job Opportunities Encourages Reciprocal Follows Free Advertising & Inbound Link Development! MORE

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The Social Media Landscape - LinkedIn

  • 1. 2011 Business Improvement Forum: PRESENTED BY BEN MCDOUGAL – SALES MANAGER
  • 2.
  • 6.
  • 7. Social Media Consulting Hosting & Collocation IT Support Graphic Design Consulting & Strategy Established in 1995 Largest Web Development Firm in Iowa 800+ Small, Medium, & Enterprise Clients Clients Represent 12 Countries & 21 States www.GlobalReach.com twitter.com/GlobalReach facebook.com/GlobalReach MORE
  • 8. Forum Discussion Quick Facts Updating Personal Profiles Increase Reputation Claiming Company Pages Showcase Products/Services Employment Connections Sales Prospecting Tracking Analytics
  • 9. Quick Facts Launched May 5th, 2003 Grew from 55 million (2009) to 90 million (2010) users 1 million new members added every 10 days Page views increased from 2.8 billion to 5.5 billion Over 50% of members are located outside the U.S. Over 2 million Company Pages Headquartered in Palo Alto, California [ Statistical Range | 2009 – 2010 ] MORE
  • 10. Updating Personal Profiles First impressions count on LinkedIn Name Profile Photo Headline Status Updates Effective Job Titles Recommendations Settings that match your objectives Ensure your profile is 100% complete and up-to-date Photo | Executive Summary | Education | 3 Job Positions | 3 Recommendations Enhance profiles with integrated applications Twitter TripIt Blogs Real Estate Listings File Sharing Polls MORE
  • 11. Increase Reputation Recommend Contacts & Clients Receive Personal Recommendations Share Insight on LinkedIn Answers Introduce Others MORE
  • 12. Claiming Company Pages Company Page Components: Company Overview Careers Company Employees Recent Promotions and Changes New Hires Products & Services Key Statistics Location Map Twitter Integration Analytics Follow Other Companies Increase Collaboration Awareness Track Business Development Find Job Opportunities Encourages Reciprocal Follows Free Advertising & Inbound Link Development! MORE
  • 13. Showcase Products/Services Share Detailed Product/Service Insight Inbound Link Development (SEO) Customer Recommendations MORE
  • 14. Employment Connections Use Jobs Tools Use the JobsInsider Toolbar Effective Past Job Titles Demonstrate Expertise Share Insight on LinkedIn Answers Make personal connections at companies you want to work for. LinkedIn is a valuable weapon in your job-searching arsenal. If you're not on LinkedIn, you don't exist to employers. If you're not using LinkedIn correctly, you're missing out. MORE
  • 15. Sales Prospecting Connect to Decision Makers Share Expertise on LinkedIn Answers Meeting Follow-Up Recommendations Network By Joining Groups Research Business Partners Get Referred Introductions Online Network with as many people as possible. It’s not all about who you know; it’s about who other people know too! MORE
  • 16. Tracking Analytics Establishing an objective-based plan Use website stats to track inbound traffic Use LinkedIn Analytics for Company Pages MORE
  • 17. Conclusion CONTINUE THE CONVERSATION! ADDITIONAL DISCUSSION TOPICS INCLUDE Web Design E-Commerce Mobile Development Search Engine Optimization Other Social Media Outlets Intranet/Extranet Development Content Management Solutions For more insight, to scheduling a speaking engagement, or for questions about how to best represent yourself online, contact Global Reach today! 515-288-0224 BEN@GlobalReach.com Restart Slideshow

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