2. Meet Ted Teacher & caring father
32 years old
Widow, 2 kids (1 son & 1 daughter)
Family history of obesity
User goal:
Wants information
3. Meet Meredith Chief of Pediatric Surgery
38 years old
Married, 1 birth child, 1 adopted
Developing project with pediatric team
User goal:
Wants to get involved & become a
leader within community
4. Meet Olivia VP of Marketing of Pampers
43 years old
Married, no children
Actively searching for emerging non-
governmental organizations to
collaborate with
User goal:
Wants to be more socially
responsible by engaging with the
community
7. “Congested, looks really busy”
“Social media on the side is cool but some find it confusing”
“Unsure about purpose/message of the site”
“Unclickable icons/links”
But...
10. Content Audit
Organization-centric instead of user-centric
Text heavy
Repetitive, inconsistent & missing information
Outdated & irrelevant Information
Too many links & broken links
Links to external environment (i.e. third-party sites, documents, PPTs, etc)
11. Competitive Analysis
SBP SickKids CAMH
Use of Content
✓ ✓✓ ✓✓✓
Design
✓✓ ✓✓✓ ✓✓✓
User Experience
✓ ✓✓ ✓✓
Social Media
✓ ✓✓✓ ✓✓✓
Voice & Tone
✓ ✓✓✓ ✓✓✓
13. Usability Testing
Task 1:
Learn about The Sandbox Project and register for the upcoming conference.
Task 2:
You have heard about The Sandbox Project initiatives and are interested in learning
more about how obesity affects children & youth within Canada.
15. Core Issue: Inconsistent & Missing Content
What is the Young
Canadian Roundtable of
Health Members? Who
are they? What do they
do?
16. All links to slide decks AND
PDFs
Where is the descriptive
information?
What is this about?
Core Issue: Inconsistent & Missing Content
17. Implications on Users
● Difficulty grasping key messaging
● Unable to find desired information within the first few attempts, leading to
frustration
● No visible use of consistent guidelines/structures for website content
● Lack of recognizable and intuitive language reflective of real world
expectations
● Many subpages (e.g. About Us, Forms) were text-heavy and unengaging for
users.
18. Recommendations
● Perform complete content audit in order to determine the relevant and
irrelevant information
● Recreate content based on a refined content structure & guidelines to ensure
consistency with content production
19. Core Issue: Disorganized Layout
Does not follow the
“F” formation. This is
distracting for the
user. Where do they
look first?
Why is this on this
page? Is it clickable?
What does this say
about these
corporations?
20. Core Issue: Disorganized Layout
Again, where does
the user look first?
The elements are
distracting and
overwhelming.
21. Core Issue: Disorganized Layout
Users love the agenda,
however, the design is
again very cluttered.
Where did the colouring
come from?
Positioning of social media
feed vs. recent articles
22. Implications on Users
● Website layout does not employ minimalistic aesthetics
● Cluttered design elements (e.g. carousels), combined with excessive use of
widgets (e.g. social media feeds), were distracting for users trying to
accomplish a simple task
● Users are unable to find the info they are looking for without proper layout
organization and prioritization
● Loss of interest to continue exploring website
23. Recommendations
● Design 3 distinct portals with tailored content, catering to the specific
interests of that group:
1. Public
2. Professionals
3. Partners
● Generalized content (e.g. About, Projects, Get Involved) that can be accessed
through all pages and are applicable to our 3 target audiences
● Design streamlined layout so users will not be distracted by unnecessary
cluttered content on the side panels
24. Tailored content
Partners Professionals Public
How to help, campaigns,
sponsor an event, donate
How to get involved, develop
projects
General information, tips,
lists, recipes
Interactive content: videos, tutorials, presentations, images, infographics, etc.
25. Core Issue: Navigation Difficulties
Nav Bar is
unresponsive
Menu options
are not intuitive
26. Too many things to
navigate.
Unsure where to begin.
Very cluttered and busy.
No navigation trail &
location signal.
27. How do we know that
they received the email?
Image, not an interactive
map.
Once again, why is this
here? Relevance?
28. Implications on Users
● User experiences did not match real world expectations for a charitable
website
● System status was not visible at all times, so users were not able to pinpoint
their exact location on the website
● Some users were unable to distinguish between clickable and non-clickable
items (e.g. icons were not clear)
29. Recommendations
● Create consistent and intuitive headings and reorganize the navigation bar.
● Reorganize the location of specific subpages based on their relevant content.
● Design more intuitive buttons that reflect today’s web standards.
● Create global navigation indicators to allow users to identify their relative
location within the website.
32. Home
● Refocused global navigation menu
○ Donate
○ Get Involved
■ Volunteer
■ Become a Roundtable
Member
■ Join the Community
● Introduction of theme statement
● Tailored portals
● Community forum
● Simple, clean footer
33. ● Section for content tailored for the
general public, with videos, articles
and posts of the community forum
● FAQ's are main topics that users
are concerned with
● When users are on a specified
portal page, the navigation button
will be enlarged
Public Portal
34. ● Brief description of page's content
and video with founder’s message
● Suggested new about me text
● Clicking on the arrow will update
the content in the section below
About
35. Projects
Landing Page
● Subject matter is clear and concise
for each project
● Allows users to have an overview
of all projects before selecting one
particular
● Join the Community feature
brings users to the forum to join
the conversation
36. Projects Page
Template
● Header section
○ Project Summary
○ Featured Video/Image
● Search Bar
● Tailored Content
● Low level featured area
37. ● Three main sections
○ What’s coming Up
○ Interactive calendar
○ Past events
Events
40. Social Media
Our goal is to foster SBP’s social media presence to bring
awareness to the need for improved child and youth healthcare
policies within Canada.
+
41. Governance
1. Ensure consistent visuals, voice and tone across all platforms and devices
(profile page, descriptions)
2. Cross-platform promotions (reuse content whenever possible)
3. Embrace hashtags to strengthen SEO
4. Create collaborative campaigns with partners (ensure cross promotion)
5. Take advantage of ads & promoted posts - target audience
6. Engage with community in a timely manner
7. Always incorporate visual content (images & videos) and resources
8. Take advantage of peak times for posting and engagement
42. The Community Forum
Engaging community where people can learn &
share passion for children healthcare
A place for public, professionals & partners to
connect and network
Account registration for added credibility,
networking, private messaging
Submit, Like, Comment & Share
45. Project Phases
Discovery
(15%)
Definition
(15%)
Iteration 1
(P1) (25%)
Iteration 2
(P2) (20%)
Iteration 3
(P3) (20%)
Maintenance
(5%)
✔ ✔
Research
Analyze
Synthesize
Document insights
Propose solution
options
High level issues
Low level issues
Core issue:
Inconsistent &
missing content
Plan
Design
Development
Testing
Deployment
Document
Core issue:
Disorganized
layout
Plan
Design
Development
Testing
Deployment
Document
Core issue:
Navigation
difficulties
Plan
Design
Development
Testing
Deployment
Document
Project review
Report of analytics
and findings
Closing
documentation
SLA agreements
46. Conclusion
● Content/Design impact the efficiency and effectiveness of key messaging
● Our suggestions
○ Perform content audit to reveal instances of misinformation, duplication and
inaccuracy
○ Formulate content structures and guidelines
○ Design layout supports the content structure
● Opportunities to engage audience, grow following and develop your platform
