1. How to define email
marketing ROI
www.mailboxvalidator.com
2. Introduction
• Email marketing remains a key part of any marketing effort,
perhaps even more important than social media marketing.
• Due to the simple fact that everyone would likely have at least 1
email address, email marketing should not be ignored if you wish
to achieve good returns on your investment (ROI).
3. WHY need to define your email marketing ROI?
• If you don't clearly define what you want to achieve, your email
campaign risks overspending.
• As a general rule, you should make more money than you spend
on marketing.
4. Let's define some criteria to measure your ROI !
• We only provide a general guide to measure the success of your
email campaign.
• Your company may have different goals and Numbers to meet. As
we mentioned in the previous section, your goal should be to earn
enough money to cover your marketing expenses.
• By breaking your goal into its parts, you can measure your ROI
progress in an orderly way.
5. 3 sections need to lookup
Section 1
Email bounce
rate
Section 2
Open &
click rates
Section 3
Conversion
rate
6. Section 1 – Email bounce rate
• You can view statistics about your bounce rate by using Email
Service Providers (ESPs) like MailChimp or Aweber.
• The number should be low when your emails are not being
delivered, you have wasted an opportunity to reach out to the
customer and potentially make a sale.
• You must set a threshold for your bounce rate and not exceed it. If
you are able to control your bounce rate then congratulations you
have success to manage the ROI for this part.
• You can easily do this using MailboxValidator bulk validation.
7. Section 2 – Open & click rates
• This section will give you a good idea on how many people are
opening and reading your mails
• Anything higher than your threshold is considered good enough. If
the rates is high which means your emails are success to gets
people's attention
8. Section 3 Conversion rate
• Sales conversion rate refers to how many of your website visitors
that you have managed to sell something to.
• A good conversion rate should cover your cost as well as earn a
decent profit.
9. Conclusion
• When your bounce rate is low and your open and click rates are
high, then your conversion rate should be high. That means your
marketing campaign can be considered successful.