Fetch has pulled together 10 of the best quotes from industry leaders at this year's Advertising Week in New York.

1. wearefetch.com

2. The audience doesn't care
about the platform.
They care
about the content!
– Kevin Spacey, Actor
10 OF THE BEST MOBILE SOUNDBITES FROM #1

3. “THIS FEELS LIKE THE YEAR
WHEN ALL SCREENS CONVERGE.”
– Tiffany Shlain, Filmmaker & Founder, Webby Awards.
10 OF THE BEST MOBILE SOUNDBITES FROM #2

4. “AVERAGE
SMARTPHONE
USERS TOUCH
THEIR PHONES
150 TIMES A DAY.”
MARISSA MAYER, PRESIDENT & CEO, YAHOO!
10 OF THE BEST MOBILE SOUNDBITES FROM #3

5. Mobile is
for acquisition.
Apps are
for retention.
Brett Keller, CMO, Priceline
10 OF THE BEST MOBILE SOUNDBITES FROM #4

6. “THE NEXT
WILL BE THE
MOBILE DEVICE
CAR”
–TOM PEYTON, AVP MARKETING, HONDA
10 OF THE BEST MOBILE SOUNDBITES FROM #5

7. THERE IS A MYTH IN MOBILE THAT IT LACKS
BUT MEASURABILITY
REALLY
MOBILE IS THE MOST MEASURABLE CHANNEL
– JAMES CONNELLY, CEO, FETCH
10 OF THE BEST MOBILE SOUNDBITES FROM #6

8. DATA
IS THE ORCHESTRA
CREATIVE
IS THE MUSIC
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather
10 OF THE BEST MOBILE SOUNDBITES FROM #7

9. “Programmatic not
only lets you reach
consumers, but it
lets you create a lot
of data.”
–Adam Chandler, VP of Global Programmatic Revenue & Market Development, Millennial Media
10 OF THE BEST MOBILE SOUNDBITES FROM #8

10. PEOPLE ARE SPENDING 43%
MORE TIME ON MOBILE
THAN DESKTOP
– MEGAN CLARKEN, EVP GLOBAL PRODUCT LEADERSHIP, NIELSEN
10 OF THE BEST MOBILE SOUNDBITES FROM #9

11. 10 OF THE BEST MOBILE SOUNDBITES FROM #10
– Yannick Bolloré, Global Chairman & CEO, Havas

12. wearefetch.com