The document provides eCommerce tips from Ben Barker of Optus Digital to drive ROI and save time. It discusses integrating digital marketing strategies with product, buying, and merchandising teams through daily meetings and product roadmaps. This allows marketing to better understand product trends and seasonality to more effectively allocate SEO, PPC, and retargeting spending. The tips also suggest earlier planning for the holiday season and using high converting ad copy in metadata.

1. Practical eCommerce Tips To
Drive Up ROI & Save Time
Ben Barker // Optus Digital
SLIDESHARE.NET/BenBarker8
@Ben_Barker1989

2. What type of digital
marketer are you?
@Ben_Barker1989
@optus_digital

3. @Ben_Barker1989
@optus_digital

4. Issues we face with
internal teams
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5. @Ben_Barker1989
@optus_digital

6. @Ben_Barker1989
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7. @Ben_Barker1989
@optus_digital

8. Issues this causes...
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9. @Ben_Barker1989
@optus_digital

10. Here’s why it hurts the
bottom line...
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11. @Ben_Barker1989
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12. 3 quick tips to solve this
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13. 10 min daily meeting /
product, buying &
merchandising teams
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14. PIC of Rachel here
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15. @Ben_Barker1989
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16. @Ben_Barker1989
@optus_digital
Product roadmap + product
forecast = successful integrated
strategy by channel...

17. SEO Performance to Date:
Post site live:
@Ben_Barker1989
@optus_digital
●

18. Your product, buying &
merchandising teams
know things that you
don’t...
@Ben_Barker1989
@optus_digital

19. @Ben_Barker1989
@optus_digital

20. Product trends
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Product seasonality
Product rotation

21. How can we be lead by
them?
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22. So what?..
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23. Work with them to hit
their targets...
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24. @Ben_Barker1989
@optus_digital

25. Company performs =
everyone wins
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@optus_digital

26. Christmas came early...
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27. Plan in May / June...
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@optus_digital

28. Earlier planning = better
resource allocation (SEO
& PPC spend)
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@optus_digital

29. @Ben_Barker1989
@optus_digital

30. Positives to planning &
launching earlier...
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31. Retargeting is your
friend...
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@optus_digital

32. Launch paid search
campaigns sooner...
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33. Retargeting is your
friend… again
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34. @Ben_Barker1989
@optus_digital
Gaps in SEO & PPC

35. Quick
Tips
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36. @Ben_Barker1989
@optus_digital

37. CTR ⬆
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Relevant traffic ⬆

38. @Ben_Barker1989
@optus_digital

39. Test Google Shopping
with zero Ad spend...
@Ben_Barker1989
@optus_digital

40. DSA campaigns are super
useful for plugging
content gaps
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@optus_digital

41. Use high converting Ad
copy as your meta desc.
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42. @Ben_Barker1989
@optus_digital

43. Last bits and bobs to
consider...
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44. Your processes have to
be cross team...
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45. Your processes have to
be multi level...
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@optus_digital

46. Right reports to the right
people...
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@optus_digital

47. Cheers!
@Ben_Barker1989
@optus_digital