Connected Consumer
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A presentation from Industry analyst firm Creative Strategies, Inc on the connected Consumer
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Connected Consumer
- 1. Creative Strategies, Inc Connected Consumer Ben Bajarin Creative Strategies, Inc
- 2. Creative Strategies, Inc Personal Devices
- 3. Creative Strategies, Inc IoT Driving Connected Home ❖ Measuring connections in billions ❖ All electronics connected ❖ Creating the Digital Ecosystem
- 4. Creative Strategies, Inc Smarter ❖ Powerful silicon driving smarter more aware devices ❖ Sensors adding to quantified data
- 5. Creative Strategies, Inc Personal Experiences ❖ Personal computing platforms create personal experiences ❖ All screen experiences becoming more personal
- 6. Creative Strategies, Inc “Cloud” “Ser vices”
- 7. Creative Strategies, Inc Computing & Capture ❖ Ease of use computing allowing for more rich media capture and create ❖ 75% of consumers said they capture more video now than ever before ❖ 60% Say storage is a concern
- 8. Creative Strategies, Inc Store, Sync, Share ❖ New hardware leading to rich media capture ❖ 4K, 120fps and beyond, higher resolution ❖ Cloud used as sync both on device and in cloud ❖ Sharing necessity both in home and externally
- 9. Creative Strategies, Inc The Digital Cloud ❖ Cloud value has shifted from storage to sync ❖ Pervasive and duplicated
- 10. Creative Strategies, Inc Personal / Communal Cloud
- 11. Creative Strategies, Inc Personal / Communal Cloud
- 12. Creative Strategies, Inc The Big Screen ❖ TV Communal screen with shared experiences ❖ smart devices will add to the personalized entertainment ❖ Stream and access content from local sources
- 13. Creative Strategies, Inc The Big Screen ❖ SDK will drive new and unique TV apps ❖ The TV will become a platform for the first time ❖ New software, hardware, and services become valuable
- 15. Creative Strategies, Inc New Hardware
- 16. Creative Strategies, Inc New Hardware
- 17. Creative Strategies, Inc • Smart phone at the center ! •Micro-experiences • Devices are connected to: • Internet • Each Other • Smart Phone or tablet ! • Interacts and or authenticates ! • Smart Phone is the “Control”
- 18. Creative Strategies, Inc New Hardware ❖ Hardware renaissance ❖ Powered by Bluetooth LE ❖ New classes of smart hardware tied to smart hardware tied to smart services
- 19. Creative Strategies, Inc Role of Hardware ❖ Hardware commoditization inevitable for most vendors ❖ Hardware is the gateway to value ❖ OEMs looking to differentiate with ‘core’ services
- 20. Creative Strategies, Inc Other Questions ?