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Ikigai Serves www.linkedin.com/in/belinda-angulo/
20 Year Living the Ikigai Personal
Marketing Plan for Atty. Belle
GROWING WITH VALUE
Belle Angulo
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Z : To have a more meaningful life
Real Christian who
shares and lives the
Word
Caring Mother
Respectful,
supportive and
loving Wife
Helpful Sister
…
and Grow as…
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Z: To have a more meaningful life
Grateful Daughter Innovative Lawyer Inspiring Education & Justice
Advocate
and Grow as…
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Living Ikigai to
A. Day-to-today Living
1. Vision/Mission
2. Growing Roles in Village and Castle
3. “Ikigai Serves” Personal Brand
4. Marketing Plan for Life
5. Here & Now vs. End In Mind 20 Year Journey
Growing with Value
B. End In Mind
Vision driven in growing and living meaningful life
Ikigai Serves www.linkedin.com/in/belinda-angulo/
I align daily…
VISSION/MISSION
My purpose in life is to use daily my God-
given empathy, strategic and communication
talents to people who need ears to be heard,
counselled and defended in a competitive,
dynamic and Christian environment against all
odds and at its proper time.
Ikigai Serves www.linkedin.com/in/belinda-angulo/
doing 7 roles daily
1. Real Christian who shares and lives the Word
2. Caring Mother
3. Respectful, supportive and loving Wife
4. Grateful Daughter
5. Helpful Sister
6. Innovative Lawyer
7. Inspiring education & justice advocate
Growing roles means
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Real Christian
who shares & lives the Word
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Respectful, supportive &
loving Wife
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Caring
Mother
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Grateful Daughter
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Helpful Sister
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Innovative Lawyer
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Inspiring Education & Justice
Advocate
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Ikigai
Serves!
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Atty. Belle’s
Marketing Plan for Life
1. Define Business-
• Who Am I? I am Atty. Belle. My ikigai is advising.
2. Assess Market- Capitalize on Strength
• Strategic, emphaty and communication talents
3. ID PTM- Discovering Real Me
• Grow in 7 roles as Christian, mother, wife, sister, daughter, lawyer and
education & justice advocate
4. Launch Strategy- Find Niche & Exception
• Legal services to those who need legal support
(risk: client’s expectation to handle criminal case)
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Atty. Belle’s
Marketing Plan for Life
5. Weather PLC (Product) Life Cycle
• Continuously learn, innovate, share and serve
6. Balance Mix- Build My Brand
• Render services with empathy and trending technology
7. Expand Reach (Place) - Create My Legacy
• Join or collaborate with people who have the same
profession, passion or interests
8. Campaign Ad (Promo)- Reawaken Creativity
• Improve technological know-how
• Invest in personal and professional development
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Atty. Belle’s
Marketing Plan for Life
9. Plan Distribution (Place)- Share Time & Energy
• Make the most out of my physical, mental, emotional, and spiritual self
10. Achieve Sales- Reach Goals
• Consultancy and speaking engagements
• Set and monitor monthly, annual and 20-year goals
11. Analyze P & L- Keep Score
• Review actual state from targets
• Seek feedback and self-reflection
12. Seek Opportunities- Make Dreams Real
• Commit to grow daily
Ikigai Serves www.linkedin.com/in/belinda-angulo/
both blessings and growing journey
HERE AND NOW
✓ Content Single
✓ With No Kids
✓ Active Growing Lawyer
✓ Working MBA Student
✓ Limited time for Self,
Church and Family
Here & Now vs End in Mind 20-Year Journey :
End in Mind
✓ Happily Married
✓ With God-fearing Kids
✓ Better Lawyer
✓ Graduated in MBA
✓ More time for Self,
Church and Family
Ikigai Serves www.linkedin.com/in/belinda-angulo/
Here and Now Vs. End In Mind
The 20-year journey
Ikigai Serves www.linkedin.com/in/belinda-angulo/
The daily road to the village & castle
is vision-driven and good.
Meaningful life is touching lives of others.
As a lawyer who aims to grow with all
other roles, both in my profession/family
(the village) and Church (the castle), I aim
to grow more within to have a
meaningful life. My road for growth is
rooted from my heart’s desire to better
serve and share my God-given unique
strengths and passion. God has been
gracious to me and despite my
limitations, I intend to bring impact in
one’s life so that His name may be
glorified.
Achieving growth need not be grand.
Being Christian, genuine, having mindset
for continuous improvement (kaizen), living
my ikigai and nourishing a grateful heart
despite seasons of pruning is my ultimate
destiny.
Ikigai Serves www.linkedin.com/in/belinda-angulo/
20 Year Living the Ikigai Personal
Marketing Plan for Atty. Belle
GROWING WITH VALUE
Belle Angulo

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BELLE ANGULO_A51.pdf