Chief technology officers (CTOs) and other technology leaders have increasingly varied options to source innovation to drive their digital technology agendas. This webinar will explore the growing use of techniques such as hackathons, crowdsourcing, open APIs and open data, and digital labs, to drive innovation at lower cost. Technology leaders are turning to these methods because they are faced with the need to bring new products to market faster than ever before, but continue to be constrained by ongoing cost pressures. In particular the webinar will cover: Why organizations require new techniques to create innovative ideas and products Real-life examples Best practices for using these techniques

1. The CTO’S
New
Playbook
For Creating
Innovation

2. Charles Green
Content & Research
Specialist
www.belatrixsf.com
SPEAKER

3. Shift away from
central R&D
organization
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4. New “innovation enablers”
Innovation
Techniques
Hackathons
Crowdsourcing
Innovation Labs
Incubators
Technology
Open data
Open APIs
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5. New “innovation
enablers” emerge
Spur rapid prototyping and development
Significantly lower cost than centrally-funded R&D
Foster creativity by bringing together disparate
perspectives
Take advantage of increasing availability of data
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6. Hackathons drive rapid
prototyping at low cost
Shift the emphasis away from writing code
Use prizes to motivate and lay the basis of the next
hackathon
Don`t insist the hackathon is just about you
Follow-up afterwards
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7. And if you still think
hackathons are Silicon
Valley gimmicks…
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8. APIs enable data to
drive new business
ideas
Developing effective APIs will require investment
Consider APIs as the mechanism to build a data-
driven community
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9. Innovation labs provide
a path around the
corporate hierarchy
Resist the temptation to bring the digital lab into the
corporate fold
Manage tension between the lab and the mothership
Ensure the lab looks to partnerships
Look to innovation hubs, but not just Silicon Valley
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10. Deutsche Bank looks
to partners for its labs
Work with partners where necessary
– Faced with new financial services challengers,
from Apple to PayPal, Deutsche Bank set up
innovation labs with various tech companies
including IBM, Microsoft, HCL Technologies
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11. Automotive manufacturers
rethink innovation
approaches
Source: Source: https://www.enterpriseirregulars.com/100181/innovation-driven-disruption-automotive-value-chain-part-2/
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12. Incubators enable firms to take
a venture capital mindset
Separate from setting up their own digital labs,
increasingly firms are investing in start-ups and potential
partners
Set up dedicated innovation funds, and engage with
start-ups
Barclays started an accelerator program together
with venture capitalists Techstars
Create a startup mentality
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13. BBC Worldwide Labs
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14. Microsoft Ventures
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15. Recommendations
Don’t reinvent the wheel - take best practices
from across industries
Look to partners with expertise in new techniques

16. Charles Green
cgreen@belatrixsf.com
CONTACT US!
www.belatrixsf.com

17. Thank you!
www.belatrixsf.com
Belatrix Software
@BelatrixSF
Belatrix Software
Belatrix Software Factory