EECS 441 Company Analysis Presentation Winter 2022 Section 2

1. Belany Zhang (belany)

2. Problem
there are not enough
moba & free-to-play gamess
Products

3. PErsona
Faker
- competitive
- teenager
- loves strategy games
- enjoys pc games

4. League of legends no. of players
(in millions)

5. League of legends revenue
(in billions)

6. business model - skins
vs.
$30

7. Leadership nicolo laurent
marc merrill & brandon beck

8. History
riot games is
founded
2006
2009
league of legends is
released
tencent invested
$400 million
2011
2012
toxicity in the
community becomes
a problem
most-played
multiplayer pc
game in the world
2013
riot games
acquires radiant
entertainment
2016
2015
tencent fully
acquires riot
games

9. league of legends
world championship
held in china, nicolo
laurent becomes ceo
2017
2018
controversy
surrounding riot
games’ sexist culture
2020
legends of runeterra
and valorant released
teamfight
tactics
released
2019
alienware ends
partnership,
arcane airs on netflix
2021
History

10. What’s hot
arcane

11. secret sauce
longevity

12. competition

13. League of Legends
(Riot Games)
Dota 2 (Valve) Fortnite (epic) Overwatch
(Blizzard Ent.)
Free-to-play ✅ ✅ ✅ ❌
Can run on a
2 GHz processor
✅ ❌ ❌ ❌
MOBA ✅ ✅ ❌ ❌

14. my prediction
Success!

15. https://leaguefeed.net/did-you-know-total-league-of-legends-player-count-updated/
https://www.statista.com/statistics/806975/lol-revenue/
https://businessmodelanalyst.com/riot-games-business-model/
https://leaguefeed.net/how-much-would-it-cost-to-buy-every-skin-in-league-of-legends/
https://www.zippia.com/riot-games-careers-36774/history/
https://www.forbes.com/sites/paultassi/2021/12/13/arcane-ends-2021-setting-unheralded-netflix-records
/?sh=2c8d327a6d20
https://en.wikipedia.org/wiki/Riot_Games
https://www.riotgames.com/en/who-we-are/riot-games-leadership/nicolo
references