This workshop was for teens at WordCamp Miami who competed in a Shark Tank-like competition. After building their first eCommerce site, we talked about basics of building a marketing plan.

1. Marketing that
works
How to build your first
marketing plan

2. Heya!
I’m Beka Rice
I wear a lot of hats at Jilt
@Beka_Rice
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3. What am I selling?
What’s the product and what is the
unique value proposition?
1.

4. 4

5. Who do I sell to?
Who is my target customer? What do I
know about them?
2.

6. Who buys what I sell?
▪ Phone stands and cases: best customers are
tech-savvy, frequently update hardware
▪ Watch stands: Think about who buys Apple watches
□ Fitness: exercise / workout
□ Tech adopters: people who want to try new gadgets
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7. How do we sell to them?
What sales channels do we use to sell
to our target customers?
3.

8. WordPress
eCommerceThat’s the goal of today, right?
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9. Consider other channels
Etsy Retail Amazon
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10. How do I promote my store?
How do I make my target customer
aware of the product?
4.

11. 11
● Content marketing: WordPress FTW
● Email marketing: build a list for direct marketing
● Community building: Forums, Facebook groups, Reddit
● Advertising: Google AdWords, Facebook ads, Instagram
ads
● Social media marketing: Influencer outreach, customer
generated content
● Direct sales: reaching out to target customers personally

12. Further learning
Strategy
These components make up a
“Go-to-market” strategy for your store,
so searching for resources related to
GTM is helpful. Some resources on
strategy:
▪ GTM slideshare
▪ Anything by Seth Godin
▪ Digital Marketer blog
Promotion
Exploring promotional channels takes
time, learning, and patience - you’ll
need time to get good at promotion.
Some books and resources I like:
▪ Traction
▪ 22 Immutable Laws of Marketing
▪ Hubspot blog
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Slides available at: jilt.com/mtw

13. Thanks!
Any questions?
You can find me at
▪ @Beka_Rice
▪ Jilt sponsor booth
Slides available at: jilt.com/mtw
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14. Credits
Special thanks to all the people who made and
released these awesome resources for free:
▪ Presentation template by SlidesCarnival
▪ Photographs by Unsplash
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