2. FUNDING
SERIES A ROUND
By June 2012, the company has been series A funded by international investors
for $ 6.5 millions
The funding has been led by Innogest SGR, largest italian VC in Italy.
3. BEINTOO IN THE PRESS
“Italian startups go international and grow fast – very fast, indeed.”
TechCruch Forbes
Wall Street Journal Startup business
4. THE KEY: LOYALTY
Current customers of a retailer spend
67% more than a new one.
A well-run customer loyalty scheme
can benefit all types of businesses.
74% Retailers state to need new and better ways
of rewarding loyal customers.
Only 15% of coupon users come back a second time to purchase
at full price.
Sources: ‘Customer loyalty programs that work’,Maggie Starvish, Harvard Business School
Hartman Group New Value Paradigm report, September 2009
Groupon effectiveness Study, Sept 2010
5. CONVERTING TIME SPENT IN APPS
INTO REAL WORLD BENEFITS
A loyalty program for web and mobile apps, where users earn Bedollars
for their loyalty, engagement and achievements in the apps,
and can convert them into concrete retailer offers.
Bedollars are a meritocratic virtual currency
1 Bedollar = $ 1 of Real Retailers Offer
6. WHY IS BEINTOO UNIQUE?
- We give rise to a new frontier of loyalty: we provide a unique channel to bring the mobile
community closer to retailers
- We equip retailers with the means for an effective loyalty program through a currency that
users earn for simply engaging with their favourite apps and sites
- We built a monetary policy algorithm that avoids issues such as inflation or malicious
behaviours
- We help turn retailer’s promotions into valuable rewards in the eye of consumers
We are not simply doing advertising, we are building an economy
that gives value in a meritocratic way to users’ Internet activities
8. CUSTOMER ACQUISITION: Show your
offers in a new way
The Bestore: Users can redeem retailers offers with their Bedollars they earned by engaging with
the apps. They can choose their favourite offers right in our partners’ in-app Beintoo stores and
soon also in the Beintoo App.
BESTORE ONLINE
9. CUSTOMER ACQUISITION: Show your
offers in a new way
One Shot Reward: Users win in-app offers when they complete specific achievements
set by the apps’ developers
ONE SHOT REWARD
10. CUSTOMER ACQUISITION: Vouchers for
online and offline stores
Users pay part of the item in Bedollars and part local currency
through Pay Pal right on their mobile devices. We can offer
customized deals depending on the amount of Bedollars users have.
BESTORE OFFLINE
11. REVENUES
Pricing on the campaigns:
- CPC when users click on ‘get the offer’
-CPL when users insert the email to get the coupon
-Commission fee on purchases
13. LOYALTY PROGRAM FOR ONLINE
STORES
By a very simple set of APIs, online retailers can allow returning users to pay part of their cart
with Bedollars during the checkout process.
14. LOYALTY PROGRAM FOR ONLINE
STORES
As a reward for their loyalty, retailers can choose to enable returning customers to pay
an increasing part of their items with Bedollars.
15. LOYALTY PROGRAM FOR ONLINE
STORES - GAMIFY YOUR SITE
Bedollars are a virtual currency that are exchanged like any other means of payment.
Retailers can choose to use the Bedollars they receive from their customers on their site
to reward specific activities and as such allow it serve as a gamification tool.
16. LOYALTY PROGRAM FOR OFFLINE
STORES
Offline retailers participating to our loyalty program can also give
the possibility to their customers to pay part of their purchases
with Bedollars. The more they purchase at your store the more
they can level up to spend more in Bedollars.
Through a simple code, the payment in Bedollars can be made
directly through the mobile phone, giving customers the discount
they can use at the checkout.
17. REACHING THE AUDIENCE: THE BECLUB
The Beclub is a section available in our partner apps and
soon in the Beintoo app. Users will see here all retailers
that offer them customized loyalty campaigns.
Thanks to the Beclub you can incentivize users to come
back to your stores, by providing them an increasing
percentage of discounts with their Bedollars.
18. REACHING THE AUDIENCE: IN-APP
REWARDS
We can reach users in their favourite games, offering them special loyalty campaigns
for their achievements. In this way you can retarget your customers
and keep them as content consumers.
19. REACHING THE AUDIENCES: EMAILS
Customers can be informed of special promotional campaigns and exclusive offers in e-mail,
targeting the audience based on demographics, behavior and interest.
20. WHY JOIN THE BEINTOO LOYALTY
PROGRAM
Bedollars are the key to winning
over your customers.
Your mobile audience is brought directly
to retailers where they can take advantage
of the discounts they buy with their
Bedollars, and they will just keep
coming back to earn more.
21. BUSINESS CASES
Company: top discount retailer
Reward: $5 discount on any purchase
Post-click redemption rate: 54%
China Mobile campaign
- When: June 8th 2012 from 9:18am to 11:18am
- What: 5RMB of free phone credit
- Conversion rate= 17,5%
Company: Groupon
Reward: Regular Groupon offers displayed as Beintoo offers
Post-click redemption rate on august 2012: 7,5%
22. PUBLISHERS
A few Examples
• FRUIT NINJA PAID VERSION iOS: #2 paid app in Apple store
more receptive to Beintoo campaigns
• Fruit Ninja Android: #3 paid app on Google Play
• Fruit Ninja Free iOS: top 10 apps on Apple Store
• I must run reloaded: top 10 apps on Apple Store
• Doodle grub: top 10 on Google Play
Non-game apps
• Twitwheel: earn Bedollars through twits and reputation
• Musix match: 10M users, 30% in US
Online games
• Tylted: 10M monthly unique users
+200 developers integrated Beintoo’s SDK
23. BEINTOO IN NUMBERS
600 registered developers including
games, TV and market research apps
Circulating today: 147,162,754 Bedollars
24. SOME CURRENT
BEINTOO OFFERS
GIFT
BRANDS / ON-GOING PARTNERSHIPS
CARDS
+Diesel ‘Made in Italy’ Fashion Brands
Major
