We at Being Topper provide Best Digital Marketing Training in Panipat involving a plethora of professional modules. An insight into these modules will be of great help in becoming a successful Digital Marketer.
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1. BEING TOPPER
TM
Kick-start your career in DIGITAL MARKETING TODAY!
www.BeingTopper.net
10 Lac Jobs “2 Certifications” 90 Days
LEADER
2. About us
Being Topper was founded in 2014 to challenge the rising digital skills shortage and help people to up
skill, retrain and kick-start their digital marketing career. That is why we bring together the world’s top
digital brands and agencies to review and support your syllabus content.
Under the campus learning program, at Being Topper we provide comprehensive internet marketing
training to students pursuing graduation from management & technology institutes.
Being Topper provides full-fledged live classroom training for industry executives and entrepreneurs.
We teach marketers how to reach right target market with lower acquisition cost in the best way
possible.
Our USP
Build Skills
Industry experts
Value For money
We offer courses which not only build your skills but also lead to self-
Employment and high paying jobs.
The best part about our training is its experts, all our faculty members
are having great industry experience and they know how to give live
training to the students.
Our courses are designed in such a way so that student can earn while
they learn providing the maxim return on investments and helping them
to grow up wards in there career.
Our Vision
To train youth of India in digital marketing by Industry experts which will help them to choice fruit
full career and also help this industry which is growing at an exponential rate and requires skilled
men power in Digital Marketing
Our mission
To become number one Vocational and skill development Companies in India.
To Train 1 Lac students in next three years
3. Digital Marketing Job profile
digital marketing manager
search engine optimizer(SEO)
digital analyst
search media optimizer(SMO)
online relationship manager web content manager
email marketing Expert E-commerce Experts
Why you should learn Digital marketing?
Student- if you are a student and looking for an adventurous career then digital marketing is for you,
as you will learn new things every day and it really doesn't matters what course you are studying right
now, digital marketing is for all. So kick-start your career with digital marketing and add wings to your
dreams.
Professionals - working somewhere? Looking for increment?
Or your job dint excites you anymore..?
Why don't you add digital marketing edge to your career and be a part of viral industry that
is growing with 300% a year.
Small business owners - Do you know if your business is not online you might be losing big
potential business? So learn now how to take your business online or want to boost your
offline sales via marketing digitally.
Job seeker - every company is looking for people who can manage their marketing online, all
you need is to learn and sharp your digital marketing skills to get high paying jobs available in
market right now, don’t waste time start now!
4. Market Potential in Digital Marketing
It's huge!! Look back 5 years down the lane how online industry has been evolved, it has risen with
great leaps and bounds. Whether you talk of ecommerce or digital jobs, the demand of digital
professionals having good skills in digital marketing has been sharply risen. And good thing is it's here
to stay for many years, so start now and get a competitive edge of getting start first. Come and join
this rising industry and make a life changing career out of it before this domain gets crowded.
Just understand the demand-Supply rule. Currently demand of Internet professionals is more and
supply is less as less people are dictated well in this domain so more jobs with good salaries are
present right now. Grab this opportunity and kick-start you career with us.
Career Growth of Digital Marketing Expert (5 Year)
FY 2011-12
FY 2012-13
FY 2013-14
FY 2014-15
Amount in crores
1750
2260
2938
3500
DIGITAL MARKETING
INDUSTRY IS BOOMING IN
INDIA! IN THE FY 2014-15, IT
WILL BE VALUED ABOVE
3500 CRORES
(SEE CHART BELOW)
” ”
5. Being Topper Digital Marketing Expert Program
We are digital marketers & we know what is best for you while learning digital marketing from
scratch. With collaboration from so many internet entrepreneurs we have designed a
comprehensive program which covers the fundamentals, techniques with special focus on EARN
while You Learn. Also curriculum has designed in such a way that it will help you to reach on top (or
at least a place that you have desired for)
DME Program Course Curriculum (Duration: 90 days)
Course outline is being divided across 15 Modules & Live projects and case studies with each module.
Module 1: DM Building Blocks
what is Digital/Online marketing? how search engines, IM Works
How it works? Career verticals in digital marketing
Significance of Digital marketing Case study 1
SEO, SMM, SEM, PPC, Content marketing basics.
Module 2: Website Planning, Designing & Creation
choosing domain name & Hosting
Website development and responsive design
Designing for usability, function and
effectiveness
Website architecture and layout
Types of websites- Static and
Dynamic
Portal vs Websites
Tutorials and Online Setup
Module 3: Search Engine Optimization
6. what is SEO & Why we do it?
How search engine Works?
Keyword research and SEO.
Google Trends & Insights
Growing Popularity and Links
Search Engine Tools & services
Site Indexing & Webmaster Tools
SEO In 2018 – Complete Guide
PR, Alexa & Link Bait
Black Hat, White Hat SEO- Case Study and
Implementation
Evolution of Grey Hat SEO
On Page Optimization
Site analysis
Creating Sitemaps
Internal Linking
Image Optimization
Follow, No follow, Do Follow
Image Optimization
Elements of a kick ass optimized page.
Ranking factors in Google.
Crawlers & bots
Off page optimization
Directory Submissions in Year
2018.
Social Bookmarking Submissions
Article Submission
Press Release Submission
Forum Submission
PPT submission
PDF Submission
Classified Submission
Google Local Listings
Inclusive of authorship, metadata, schema, and
Blog Commenting
Guest Blogging
rich snippets
Google Maps
How do I build the perfectly optimized page?
Yahoo, Quora submissions
– All In one Tutorial
RSS Submission
Google Tools
Analytics page Speed
Ad words Google Places
webmasters
SEARCH ENGINE MARKETING
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM
helps you successfully target users of search engines via advertising (paid) links in search results
in addition to organic search to send targeted traffic to your website.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today,
if you want to conduct business on the Internet you need to be visible in both organic and
advertised links, which means you need both SEO and SEM.
7. Module 4: SEM / PPC
Online Advertising Goals
Keywords Research
Creating ad word
Campaign
Bidding Strategy & hacks
Campaign Optimization
Billing & Accounts
Search Advertising Module
Display Advertising Module
Video Advertising Module
Mobile Advertising module Page
Optimization for Paid Marketing
Landing Pages- all in one Guide
Creation of Ad Units
Geo Targeting
Campaign Designing and Launching
Campaign Optimization
Conversion Tracking
Social Media Marketing
Social Media Marketing SMM
Module 5: Social media marketing
Introduction
The Value Of Social media
8. Social Media Right Practices
Find the Right Network for You
Facebook- Online marketing with Facebook
A Creating strong Profiles on Facebook Branding on Facebook
A Creating High Authority Pages & Groups Leads with Facebook
A Product Brand Promotion Activities Facebook Marketing Third Part Apps
A Database Management FB Marketing Plugins
LinkedIn- Online Marketing with LinkedIn
Creating high authority Profiles Lead Generation
Listening Your Brand on LinkedIn LinkedIn marketing Apps
Product and Brand Promotion activities LinkedIn marketing Plugins
Data Management
Google +
Why you should Care for it Marketing with G+
Search Engine Impact Implementation, Hacks & Tricks
Dos & Don’ts
Twitter Marketing
Twitter for Business
Active Promotion
Retweet hacks
Hash Tag clever use
Strategy for Twitter marketing
Implementation step by step Decoded
Module 6. Affiliate Marketing
what is it & Potential of this Marketing strategy?
9. How AM works?
Indian & U.S. affiliated networks
Product and service Marketing
affiliate marketing Companies
CPA Decoded
How to sell without Investing
Single
Penny- Complete Guide
Generating Profit from Affiliate
Network.
Generating Your First
Commission-
Earn while You learn
Module 7: Online Reputation Management
how to protect yourself online Rebuilding brand Image
Branding you vs branding your Product. Building Tools & Apps
Best Practices Creating Brand Awareness
Positive and Negative Branding.
10. Module 8 : Content Marketing
what it is? content Distribution
Significance of Content Marketing Viral Marketing
Content Creation Tools (Paid & Free) & Resources
Module 9: Google Webmaster Tools
google Analytics
11. Setup Goals & tracing
Creating Funnels
Traffic Tracking & analysis
Page Speed Insights
Structure Data Testing Tool
Structured Data Mark-up Helper
Google Places
Customer Search
Email Mark-up Tester
Module 10: Video Marketing – Branding and Leads from YouTube
video Creation- Shoot, Edit, Uploading & Publish
How to start your Vlog from scratch- Complete Guide.
Managing Videos
Video Optimization
Brand Promotion through Videos
Advertising on You Tube
Promoting Videos
Module 10: EMAIL Marketing
12. implementing Email Campaigns
Right tools & Resources for EM
Design Principal & Email Newsletter.
How to create a HTML email.
Data Mining and Email Testing
Module 11: Mobile Marketing
basics & Strategy
Various Forms of MM
Geo targeting your Campaign for Smart
Phones
How consumer use Mobile marketing
App development & Case studies
Managing Campaign
What Sapp + FB + MM= Lead blast
Module 12: Earn while You Learn Module 12: Earn while You Learn
earn from Website- Paid posts
Creating Affiliate Wealth
Earn with FB groups
Demand & Supply in DM
Get Clients superfast
Earn from YouTube Videos
Make money with Blogging
13. Module 13: Network Building
documentation of your Project
Alpha & Beta Testing of your Project
Pitch to Internet Famed Marketers
Resources & Tools for Further Pitching.
Placement Assistance
Module 14: Case Studies & Workshops Module 10: EMAIL Marketing
reverse Engineering of DM
Smart marketing
Digithon event
Certification Coaching
Certification
After successful completion of this course students will be
provided with certification with their great if mentioning over it
which they have achieved.
Being Topper
Certification
AdWords
Certification
14. How we Teach?
+ +
+ +
We want student to earn while they lean. Even if they want to go for job,
Being Topper strives hard to place and our students in best MNC’s for
their bright future. Exam System
Theory
&
Lecture
Live
Training
Case
Study
Assignments
Back up
Classes
Complete Training
Our Philosophy Less theory, more practical
Placement Assistance
