Understand the opportunity for beef in retailer's prepared foods departments.

1. © 2015 Technomic Inc.
32.3% of fresh
meat and poultry
volume sales in
supermarkets
35.1% of meat
and poultry volume
for all foodservice
operators
But just 5.3% of
volume for retail
prepared food
 Customers want to see more beef in the prepared-foods section
 Convenience is the top driver behind meat purchases
 Bold seasonings and sauces for beef are highly preferred
 Specialty beef burgers stand out, especially for lunch
Beef and the
Retail Consumer
76%
46%
33%
30%
19%
Convenience—
quickand easyoption
Taste and flavor
Don't want to take the
time to do at home
Variety, something
different
Quality and value of the
products
Top reasons consumers purchase
ready-to-eat/heat meat items
from supermarkets
© 2016 Technomic Inc.
About 7 out of 10 (69%) of the most frequent
preparedfoods shoppers want to see more beef.
CONSUMER DEMAND IS HIGH
Beef accounts for…
Source: IRI/FreshLook; Technomic Inc.

2. © 2015 Technomic Inc.
29%
51%
66%
28%
25%
33%
41%
75%
33%
29%
Beef dish/steak
Beef burger
Chicken
Fish/seafood dish
Pork dish
Lunch Dinner
What type of meat dish are
you most likely to order
from supermarkets?
(at least occasionally, for lunch or dinner)
Growth opportunity:
Play up the
convenience factor
with unique specialty
beef burgers for
lunchtime takeaway
and grab-and-go
dinner options
© 2016 Technomic Inc.
ConsumersWant Big, Bold Flavors
The most preferred sauces, glazes and
marinades for beef dishes
1. Barbecue (55%)—showcasefor smoked brisketdishes
2. Teriyaki (41%)—usein Asian-stylebowls with flank steak
3. Bourbon(35%)—highlightas a flavor for family-style
ground beef or shredded products
4. Black pepper (35%)—for roastbeef in sandwiches
5. Chipotle (27%)—for skirtsteak in tacos and fajitas