The Death of the B&B will be interesting for all who run a bed and breakfast business or who want to start a bed and breakfast business, Things have changed...

1. The « Death » of the B&B
Are you on life support?

2. We’re in crisis
• The economy
• The competition
• Discounting
• OTAs
• Trip Advisor
• Amazon
• What’s next?

3. But first….Housekeeping
• Please turn off Facebook, emails and all
distractions for the next 40 minutes
• Have a pen and paper ready to take notes

4. Who am I?

5. Why should you listen to me?
• Built my own B&B in France from almost
nothing to making over US $130,000 a year
with just 4 rooms, in less than 2 years
• I use no OTAs, directories or third party
marketing companies
• Built my whole business on relationships and
« expert/trusted advisor model »

6. More about me..
• Award winning online marketer
• Author of Bed and Breakfast Magic! How to
Transform your B&B into a Booming Six
Figure Business, available on Amazon
• Speaker
• Coach and mentor B&B owners just like
you, around the world
• I don’t have any special powers 

7. I recently did a survey –
here’s the results

8. Survey results…
• 79% are focussed mostly on getting more
guests, and only 14% are focussed on selling
more to existing guests (the easiest money)
• 68% are overwhelmed or don’t know what to
do on a daily basis in their business
• 68% are either not growing at all or growing
just a little bit

9. More survey results
• 68% are either procrastinating, distracted or
not doing what they know they need to do
because they are not accountable to anyone
• 74% don’t have a sales and marketing system
to consistently attract guests and invite them
to buy more, and most are using OTAs
• 83% are concerned in some way about money

10. So please – stay with me because…
I’m going to show you how we got here
and the opportunities that now exist for
you should you choose to take advantage
of them

11. Plus…
• After I’ve walked you through this, if you feel
you need help, you will have the opportunity
to get that help at the end

12. Here’s what we’ll cover
• The good old days
• How did we get here?
• What are the problems we face?
• The enormous opportunity for you

13. Let’s get started

14. The good old days
• Before the internet
• We made our own decisions
• We had the choice
• We felt in control of our businesses

15. So what happened?
• The internet
• Online booking
• Online review sites – Trip Advisor
• Online travel agents
• You gotta be in the « club »

16. The downward spiral
• Lost control of our business
• Lost our power
• Paying commissions
• Dependent on « them »
• Making less money
• Feelings of helplessness

17. Why?

18. Outside circumstances v inner
thoughts

19. Inside = Outside
• Thoughts
• Feelings
• Beliefs

20. Beliefs
Thoughts
Yourexperience/yourlife
Feelings

21. « Fact » - Everyone’s looking for a deal
• Thought = I have to discount my prices
• Feeling = Fear of losing business/money
• Belief = I’ll have no guests, I’ll go out of
business and I’ll lose everything

22. « Fact » I don’t know how to do
marketing
• Thought = It’s not my thing
• Feeling = I feel stupid, because I « ought » to
know
• Belief = Someone else needs to do it for me

23. « Fact » I feel overwhelmed
• Thought = I don’t know what to do
• Feeling = poor me (victim)
• Belief = I’m safer if I stay where I am

24. « Fact » I’m worried about money
• Thought = I have to take any guest at any cost
• Feeling = anxiety and frustration
• Belief = It’s better to fill my beds with anyone
rather than have them empty

25. You’re vulnerable
• To online travel agencies
• To other directories and their promises
• At the mercy of the economy
• As a price-driven commodity
• Dis-empowered and dependent

26. The business model that
corresponds with that thinking is…

27. Online Travel
agents
Directories
Others
peoples’
busineses
CRM system
to offer more
products and
services and
keep in touch
Generate
more
leads, blogs
and share on
social media
You get some
good reviews
and some
bad
You deliver
an
experience
that could be
exhausting
you
Your
website

28. Online travel agents
Trip Advisor
Amazon
Anybody who else who we
allow to swallow us up
making all the decisions and
taking ALOT of commission –
leaving you totally
dependent
B&B
SH
B&B
InnSH
Inn
SH
InnInn
B&B

29. Here’s the horrible truth
• When you’re using that business model, you
don’t really have a business
• You are a supplier of beds to the OTAs
• You are a commodity
• Your guests are not even your guests
• You are at the mercy of them
• You are not sustainable
And here’s the biggie – people are not being served

30. The magic happens inside first
• What got you to point A – where you are
now, will not get you to point B – where you
want to go
• Nothing changes, unless YOU change
• It begins with your thoughts

31. Back in the day when…
• I was making around €10k a year my thought
process went something like this….

32. Someone’s asking for a discount..
• Thought - I wonder how low I need to go to
get this sale
• Feeling – Anxiety
• Belief - There’s no more money coming, so I
have to get this guest at whatever cost to me

33. And the result of that thinking?
• Resentment on my part because I’d
discounted my price
• Betrayal of myself and the value of my B&B
• Low energy because of my fear
• Which resulted in poor customer service
• No repeat business
• More people asking for discounts

34. I have to be around ALL THE TIME
• Thought – my guests are special and they
need me all the time
• Feeling – fear of not being liked
• Belief – I’m selfish if I put my own needs
first, and I don’t deserve to have a life outside

35. And the results of that thinking?
• Resentment on my part because I have let
myself down by having no boundaries
• Sense of frustration which guests
subconsciously feel
• Becoming tired and irritable over time
• Eventual burn out

36. Guests don’t want me to sell to them
• Thought – They won’t like me
• Feeling – Inadequate and at the same
time, superior
• Belief – Selling is sleazy anyway, and it’s
beneath me

37. And the results of that thinking?
• Afraid to offer guests something else in case
they don’t like it, or it’s not good enough
• Staying small and preventing expansion
• Feeling stuck and trapped
• Poor results in business and in life

38. So what changed?
• Thoughts
• Feelings
• Beliefs

39. Example
• Thought – I am taking care of myself first
• Feeling – Empowerment
• Belief – I am valuable , and I deserve to have a
life

40. Another example
• Thought – My private time is important for me
and my guests
• Feeling – rested and energised
• Belief – I deserve to take time out

41. Final example
• Thought – What else can I offer my guests?
• Feeling – In service to others
• Belief – Selling is helping others to get what
they want

42. Results of THAT thinking
• Business boomed to over €100k
• Greater self esteem
• Self confidence
• Expanded skill set which I can use anywhere
• Happy guests who come back again and
again, write great reviews and refer their
friends and family
• Thriving business

43. Which in turn allowed me to
develop this business model, and
help others

45. What does it mean?
• My business belongs to me
• I don’t rely on anyone else to bring me guests
• My guests are my guests and I take care of
them very well
• I have a valuable business asset that I can sell
• I am in control

46. What’s happened?
• To your vision of working for yourself, getting
out the rat race and having the freedom and
lifestyle you dreamed of?
• Have you traded your dream to become a
« mattress company »

47. Is it time to ask yourself some
questions?

48. Why did I start this business?
What is it I want to accomplish?
What’s not working for me right now?
What do I believe is preventing me
from getting what I want?
Why do I think I have that problem
What’s going to happen if I don’t
resolve it?

49. The opportunity for you

50. Your competitors are doing this:
• Discounting their prices to get guests at any
cost
• Working themselves to death
• Have become a commodity based on price
alone
• Have become « mattress companies »
• Do not have a Customer Relationship
Management System to really take care of
their guests

51. And this….
• Are afraid of selling, so are not meeting their
guests needs
• Relying on OTAs to bring them guests,
• Are constantly worried about money
• Anxious and frustrated
• Are not doing the things they know they need
to do to move forwards

52. And this….
• Have no idea what to do to move forwards
• Have no systems in place to attract more guests
• Are working the dysfunctional business model I
showed you earlier
• Have become « mattress suppliers »
• Are habitually thinking negative and fear-based
thoughts
• Are not taking responsibility and playing small

53. Can you see the ENORMOUS
opportunity for you?

54. So where do you start?

55. 5 Step Magic! Plan + 10 Tips

56. 5 Step Magic! Plan
• Step 1 Become the Beacon of Hope for your
area – claim your place! Research what
people are looking for when they come to
your area and be the answer to their prayers.
• Start promoting your area, instead of
promoting yourself. Become the expert on
your local area, the one that everyone looks
to. Come from a « giving » energy, rather than
« what can I get » energy

57. Step 2
• Upgrade your website with the words they use
and make it easy for them to find their way to
the booking page. Stop talking about you and
start inspiring your visitors with what’s
possible for them, with you.
• Make it easy for them to choose you

58. Step 3
• Cure Disposable Guest Syndrome! And start
building long-term relationships
• Focus on increasing customer spend, by
offering more of your products and services
before they arrive and during their visit. Get
good at selling – help your guests to get what
they want – no-one else is doing this!!

59. Step 4
• Focus on increasing your personal
network, rather than trying to sell rooms. The
bigger your network, the safer you’ll be.
• Stop discounting, and de-valuing yourself and
your B&B.
• Find people online you can help.
• Connect with « leaders » and become one of
them yourself

60. Step 5
• Use technology to automate the sales process
and the upsell process, and the asking for
referral process
• Get some help in your B&B (if you haven’t
already) and make a decision to really focus
ON your business, instead of being IN it all the
time
• Focus on marketing

61. 10 tips for you….
• Begin to catch yourself when you think badly of
yourself, don’t judge, just notice
• Start changing those thoughts around into
something more empowering for you
• Put some boundaries in place so you get some
time off every day
• Book a vacation and close during the low season
• Make a decision that you’ll reach that goal this
year

62. More tips….
• Reach out and add at least another 500 people to
your network within the next 30 days
• Get in touch with your past guests and start re-
building that relationship
• Ask your past guests to help you out and take a
quick survey to find out what they want
• Develop something that they would buy from you
• Put a real sales and marketing system in place

63. Get some help
• You just can’t do it on your own
• You don’t know what you don’t know
• You need accountability otherwise you won’t
do it

64. My invitation to you
• Work with me to change your life
• We’ll implement your new tailor-made
business model together
• Gain new-found confidence in yourself and
your ability to run a successful business

65. If you’re even a little worried
about money
• Your network is everything
• Your reputation is everything
• Your integrity is everthing
• Your leadership is everything
• Stop hiding and being annoymous

66. It’s only going to get worse
• The OTAs are taking over
• Amazon have started offering hospitality deals
now
• More and more people are giving up and
becoming a supplier of mattresses
• How long before the independent lifestyle you
dreamed of is gone forever?

67. If you feel you need help…

68. Book a confidential 1:1 call with me
http://bit.ly/QuareP
Let’s talk 