Rebecca Wardlow is a social media expert and instructor who teaches social media marketing courses. The document provides information on various social media platforms like Google+, Facebook, YouTube, LinkedIn, Twitter and Pinterest. It also details Rebecca's social media certificate course which teaches students how to develop a social media strategy and marketing portfolio over 48 hours of classroom sessions and a final certificate workshop project.
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Social Media Bootcamp
1.
2. Who Is Rebecca Wardlow?
Google+ and Social Media
Expert
Google+ City Expert
Social Media Instructor at
Rock Valley
College, Kishwaukee
College, Joliet Junior
College and Heartland
College
Web Design &
Development since 1998
eCommerce Project
Manager
3. Social Media Boot Camp
During today’s 1 hour luncheon we will briefly
discuss each social media platform
Let us know!
12. YouTube Tips
Everyone Starts at Zero
Create & Customize Your
Channel
Make Content, Not Ads
Become the Face of Your
Business
Direct People to Your
Website
Leverage YouTube Videos
for SEO
BE REAL!
TELL YOUR STORY!
http://youtu.be/1OmTFB712V0
14. Facebook Personal Profile
Best chance of being seen
in News feed
Don't have to friend
everyone, they can
subscribe to you
Share your wins
Share your content
Share your business page
link on your profile
Keep it real, be you and
don’t SELL your business
on your Personal Profile
15. Facebook Business Page
Ask Questions!!!
Add humor
Stay relevant
Add personality
Post at least once per day
Show the individual
behind the scenes
People are on Facebook
to be social
When you share, your
community shares
Give people a reason to
share
16. Reward Your Community
What do they want?
Poll
Experiment
Contests (3-4 per year)
Coupons
Freebies
Featuring them
Fan of the Week
17. Create Buzz on Facebook
Host frequent photo contests
"Facebook Friday" with discount coupon
Encourage fans to like posts to see a sneak peak
Status updates offering chance to win getaways
Ads featuring live chat with travel experts
Use interactive apps - photo contest, hidden
coupon code, sweepstakes, seasonal
promotions and posts
"Like us and get a deal"
Sponsored stories (page likes)
18. How Can You Use Twitter?
Generating TRAFFIC to
your website
BRANDING your company
and products
LISTENING to what is
being said about your
company or industry
PROMOTE & SHARE your
blog content, special
offers, events & more
REACH new people daily
Share and get the latest
NEWS
NETWORKING with
others who share your
passion
21. Why Should You Use LinkedIn
NETWORK WITH OTHERS!
There are approximately
225,000,000 users
The average yearly salary
for users is over $100,000
If you sold a product for
$20 to 1% of the users on
LinkedIn, you would make
$45,000,000 !
26. Pinterest Tips
Use original pictures to
drive traffic
Re-Pin other people’s
content to build a larger
following
Create online catalogs
and add price to the
picture
Host contests – ask them
to take a picture & share
it to win
Pin special offers
27. Social Media & Marketing Courses
Marketing Techniques for
Small Business
Get Started With Email
Marketing
Using Social Media To
Promote Your Business
The Role of Social Media
and Websites
Building a Basic Website
for Your Business
Google+ for Business
LinkedIn for Business
Development
Facebook Advertising:
Grow Your Business
28. Social Media Certificate Course
48 Hours of Classroom
16-sessions @ 3 hours each
3 Focused Classes
Permits students with
specific interests to attend
individual class
Allows certificate earners
to spread out financial
obligation
Certificate Workshop
Establishes student can
successfully apply social
media marketing to a realworld business
Class 1: Social Media
Marketing & Interactive
Content
Class 2: Social Media for
Business
Class 3: Social Media
Management
Class 4: Social Media
Certificate Workshop
29. Social Media Certificate Course
Class 1 - Social Media
Marketing
Marketing Primer
Social Media Strategy
Keywords
Content Marketing
Copywriting
Blogs & WordPress
Class 2 - Social Media
Platforms
Social Media Best Practices
Facebook Page
LinkedIn Profiles
LinkedIn Company Pages
Google+
Twitter & Pinterest
30. Social Media Certificate Course
Class 3 - Social Media
Management
Email Marketing
Mobile Marketplace
Reputation Management
Analytics
Certificate Workshop
Apply learning outcomes to
real-world business
Create a social media
marketing portfolio
Develop a complete social
media marketing strategy
and implementation plan
Present project portfolio to
class as final assessment
Google+ is Google …. period! Not only is Google Plus a social network, it’s a social layer that is part of Google’s plan to integrate their services together. Does Facebook index your posts into a search engine? Absolutely not! If you want to be found in Google Search, you need to stop spending so much time focused on the pay-to-be-seen Facebook platform. Google Plus public posts can viewed by anyone and are indexed into Google Search for free. Ranked #2 350M active users70% of people start the search for your business on GoogleGoogle+ Is Indexed by Google Google+ users are loyal
Facebook is for fostering personal connections with Family and friends. Google+ is where you can find intellectual matches that fuel common interestsFacebook has 665 M daily active usersGoogle+ is great for delivering information, sparking discovery and fostering communicationsGoogle+ has 350 M daily active usersTo generate this data, SearchMetrics looked at comparison of average monthly growth of Facebook “shares” vs. Google “+1s” from the previous 6 months. The study saw that the number of Facebook shares grew roughly 10% per month while Google+’s +1 growth was growing at 19% per month.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” ~ Eric Schmidt, Google ChairmanVerified Online Profiles, aka as Google Authorship will have a direct impact on the search results you see on Google+. Your content can be ranked higher than content posted on other mediums, as long as your post in Google+ is formatted correctly. Why? Each public post on Google+ contains a unique URL allowing the post to be indexed like a normal webpage. Simply powerful!
Google Authorship allows your photo and a link back to your Google+ profile to display next to the content you created. You must have a Google+ profile in order to set-up your Google Authorship.Why establish Authority on Google+?Immediate impact on SEO resultsGoogle Authorship lets Google know the content you write can be trusted to provide value to customerYahoo scrapes public Google+ dataUse Google Author Stats in Webmaster ToolsNew sites can rank quickly with G+ and retain rankings
Showcase Your Expertise With Google+ Hangouts On AirGoogle+ Hangouts on Air is where Google+ knocks it out of the ballpark. Facebook simply has nothing close to it! Hangouts on Air are live video broadcasts that are automatically recorded to your Google+ profile and YouTube channel. Up to 9 people can join you live in the Hangout On Air where you can easily interact with each other, share documents, share screens and more! The best part ~ the whole world is your audience! An unlimited amount of users can watch your broadcast live via the post on your Google+ profile page or via the YouTube link. These viewers can ask questions and interact with you via your Google+ profile page, YouTube channel or Google+ Event page. After the broadcast ends, the replay is available via your followers. Think outside the box and create your brand online with Google+ Hangouts on Air!You can also host Google+ Private Hangouts with you to 9 friends. Great for hosting virtual meetings and showcase your expertiseNEW… scheule a Hangout on Air, then promote them with a dedicated watch page.
About and Photos are the only tabs = you know you are on your Google Local Business PageSee “Is This Your Business?” This is how you claim your Google Local Business PageGoogle Local Pages are identifiable by two tabs at the top of the page: About and PhotosAt a minimum, claim your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos. RememberGoogle Local Pages are identifiable by two tabs at the top of the page: About and PhotosOnce your pages are merged:Links in Search, Maps and Google+ will lead to this your Google+ Business PageContact info, reviews, images, posts and even rates and availability through Hotel Price AdsFollowers can interact socially with your business. Merged Google+ Local pages are identifiable by a verified checkmark below the four tabs at the top of the page—About, Posts, Photos and Videos.
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
175M tweets sent each dayAverage user has sent 307 tweets11 new accounts created every secondIt takes less than 1 week for Twitter users to send 1 Billion tweets!
Use the Places feature to identify your location by city or zip code. Twitter displays a list of people who are tweeting near that location.Use this tweet timeline to find people who may be potential customers. You can follow them or add them to a potential local customer list. It’s the first step to engaging them in conversation.
Taco Bell has adopted a very different approach by focusing much of their effort on engaging with some of their most influential followers. By diving into conversations with users who have over 10,000 followers, they’re able to maximise their brand awareness through mentions, retweets and recommendations.
Why Create a Company Page?Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! 10M connected Facebook usersOver 12M monthly US unique visitors! Average time spent is 72 minutes! It’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
Instructor-led, Hands-on Course4-6 Hours of Classroom per course