4. Provide valuable information
“Give customers something
they’ll hold onto until they’re
ready to buy.”
•Jim Henderson, Carefree Carpets,
Charlotte, NC
24. How to do simple videos
Start with the Prepare and
camera you pick the right Use a tripod
have spot
Edit with your
Shoot more
existing
than once
software
How to do simple videos for your business
27. Facebook Pages for flooring dealers
Claim your Page, not create a Profile
Know your purpose
Share customer stories, photos, videos
28.
29. Facebook Pages for flooring dealers
Encourage customers to share their
photos
Tie-in with brand contests and
promotions
Follow up with individuals, post-
purchase
35. Finding the time for daily actions
Create daily goals
Make that a checklist
Use it daily
At a specific time
36. Sample daily goals
Answer a customer question
Update your Facebook status
Respond to comments
Post a new picture
37. Multiply one blog post about a customer’s
experience
Post on your
Share photos
blog
Email with Quote on
MailChimp Facebook Page
38. A look ahead
It’s all
Pinterest
mobile
Offers &
deals
39. Getting Down to Business
with Social Media
Becky McCray
http://is.gd/GAPsocial
Hinweis der Redaktion
“People think about it and might not buy for eight months, but when they’re ready, they’re ready right now.” Source: Floor Focus, Nov 2011. Answer customer questions. It could be worth $60,000 to you.
Café story: booking business by being “out there” and easily findable.
Write down customer questions.
Many businesses collect email address but don’t do anything with them. Let customers opt in for your blog posts by email.
Find the good stuff, and then tell why it’s good. Be ethical: Always cite your sourcesShare on your website, blog, Facebook, etc.
Limit your shots and editing will go a lot fasterShoot one video per week, 30-45 seconds
Include (VIDEO) in the post title to get more click throughs.
Real, local photo = activity
+: shows you are doing videos-: shows you don’t post videos to FB-: you are the only who likes your stuff