Product leaders are responsible for leading a cross-functional development team in building and iterating on a product and driving business outcomes. A big part of that responsibility is collaborating with people in your organization who aren’t on the team but are interested in the product. Maintaining collaboration and alignment with these stakeholders can be challenging, but it's essential for delivering a successful product. Engaged stakeholders can provide helpful feedback and advocate for your product. Conversely, disengaged stakeholders can create needless obstacles in your path. How can you create an efficient and engaging stakeholder culture? Becky will outline some tips for product leaders who want to learn more about stakeholder management in this talk! About Becky Flint, Founder, CEO Becky Flint is a veteran executive in the Silicon Valley, having scaled product teams and built portfolio management for companies like PayPal, Bigcommerce, Shutterfly and Feedzai. Currently Becky is the founder and CEO of Dragonboat, the fastest-growing product portfolio platform for outcome-driven leaders to strategize, prioritize, deliver and improve industry-leading products. Visit https://dragonboat.io/

1. 1
Stakeholder
Engagement for
Product Managers
BECKY FLINT, CEO, DRAGONBOAT

2. Empower Outcome-driven Product
Becky Flint
Founder & CEO
Scaled product teams & built product
portfolio management for

3. Empower Outcome-driven Product
CASE STUDY
Who - A New Product Manager
Where - Asia Commercial Bank
What - Lead Digital transformation

4. Empower Outcome-driven Product

5. Empower Outcome-driven Product
WHO are your
stakeholders
#1

6. Empower Outcome-driven Product
#1
Cross-functional
Teams & Execs
Other Product
Teams
Your team
Outside of your
company
Use the Blueprint Technique to Identify Your Stakeholders

7. Empower Outcome-driven Product
WHAT are your
relationships?
#2

8. Empower Outcome-driven Product
#2
External Adoption, Feedback, Requests
Other functions Request, Dependencies, Alignment
Other teams Alignment, Dependencies
Your team Context, Clarity
Relationship with stakeholders

9. Empower Outcome-driven Product
HOW do you
interact?
#3

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Frequencies and Details of Interaction
Biweekly to monthly Weekly 1-5 times/week
Cross-functional
& exec teams
Other product
teams
Your team
As needed
External
Stakeholders

11. Empower Outcome-driven Product
Example of Stakeholder Cadences
Stakeholder (Portfolio) Cadence Your Team (Scrum) Cadence
Rolling quarterly/ Monthly
planning/ alignment
Sprint planning or kanban
Bi/Weekly check in Daily standup
Semi/ Monthly outcome review (Sprint) demo
Feature requests/ Dynamic Tradeoffs Sprint scope management

12. Empower Outcome-driven Product
The Medium
The speed and quality of access to information is directly correlated to
the speed and quality of decisions.

13. Empower Outcome-driven Product
Stakeholder
Engagement
#4

14. Align Initiatives with OKRs

15. Collect Requests and Keep GTM Teams Informed

16. Plan and Track Dependencies

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From Blueprint to Operating
Identify Leads in
each ring / node
Leads to further
identify nodes
Create relationship
chart
Align engagement
model

18. Empower Outcome-driven Product
Key Takeaways
● WHO - Identify stakeholders - across all circles of your ecosystem
● WHAT - Define relationships - needs, supports, and communication
● HOW - Align on interactive model - frequency, details, medium
● Engage - Continuous collaboration - ensure alignment, visibility and support
★ Implement a source of truth platform

19. 19
“As a product manager, I focus on customer wants and needs. As
a product leader, I’m also responsible for business objectives. A
product leader needs to help all adjacent functions succeed,
which in turn helps the company succeed.”
Janette Chung
Chief Product Officer, Copper

20. Dragonboat.io
For outcome driven product teams ResponsivePPM.org
Additional Resources

21. Questions?
Thank you!