By Becky Clark, Media Evaluation question 3

1. Evaluation Question 3

2. Summary
In this question I will be going through all of the
feedback that I got through out this process.
From our pitch to the post production. I have
made sure that there is feedback on all of my
drafts. This has enabled me to improve my work
to a higher standard.

3. When doing my pitch, there were a number of pointers which were said and addressed at
the time of my pitch. Questions were asked which gave us things to think about. There
initial worries was mainly about the car , they were worried that it wouldn’t be safe enough
and that it would be hared to film at all. One bit of feedback was that “have we considered
the health and safety regulation when filming ?” On reflection, this was a question which
was key in how we filmed out sequence because we were going to have to use just one
camera and move it around however on reflecting that thought another one of our team
had a Go Pro camera this then made filming easier and safer. So we had already filmed once
with just one camera however we decided to put in another filming day with he go pro to
get extra footage. This is too make sure everyone involved was safe. This audience feedback
was beneficial but not vital as we had already thought about the car and safety issues.

4. Rough edit
To get feedback, we showed a number of our target audience our
rough edit, this was to see what they liked and what we could
improve in order to have a better music video.
Across all of the comments, they said that the lip sync could be
better timed and I agree with this comment. In parts of my rough
edit there was poor lip syncing One comment says that ”Lip
syncing is out in numerous shots”. For example when The main
man is singing along in the first verse, however when he is turning
the corner he gets the lyrics wrong which is obvious to our
audience. We saw this when editing and to combat this problem,
we have edited the footage in order for it to fit the song and make
for a better part of the video. Also because we have edited the
poor lip syncing, it adds more variety to our music video and adds
shot variety because it is showing a use of rewinding and fast-
forwarding. These comments were important in making sure that I
could improve my music video to make sure that my target
audience liked it and to make sure that it is better. Consequently,
with my rough draft, there were bits which they liked so for
example in two of the comments, they both liked editing in the
first part as it was cut to the beat. This was useful because it
means that we could carry on with that because we know that it is
what our target audience want from our music video. So that was
good and we then used it to our advantage because in the bridge
part of our music video, we made it so that there was lots of fast
editing to keep with the theme of what our target audience liked.
I think that it was very necessary to have this feedback because
when we were creating our media product, I would look back to
this feedback in order to think about what our target audience
would like.

5. Music Video Final Feedback

6. Music Video Feedback
For my final version of my music video, we have got feedback on it because there is a
number of different ways in which I got feedback, from the comments on the YouTube
video, to doing a survey This meant that I had feedback, on what I made, to make sure
that it was good enough and that my target audience were satisfied with what I had
produced. On the previous slide. I have screenshots from two different places. This
feedback was useful because it meant that we are appealing to our target audience.
This feedback helped me creatively because it meant that I had used the right idea .
Also my video was a concept video which went down really well with my target
audience, One comment was that they thought that the concept video was “really
inventive and clear”, this was good feedback because it meant that we had done of
good job of showing that our music video was a concept video and it help define of
our type of music video. To add to this in the survey that I did, we asked the question
“did you enjoy the conceptual themes of the video”. I received positive feedback from
this question because 75% of people responded to this question as yes. This is positive
feedback because it means that the idea as a concept video worked well. The
feedback was useful however it did show us that some people didn’t like the concept
or didn’t understand it. Consequently they didn’t write feedback which meant that
there wasn’t any constructive criticism so that I didn't know what I could improve.

7. Digipak Feedback

8. Digipak feedback for mockups
I have done a number of different mock up for my digipak as I changed my mind halfway through
the process. The reason for this is because of the feedback I got and also my own personal
opinion. My opinion was that although my band was called Peace of Lions, there would be no
relevance to the music video or to the magazine advert and I thought that they would all need to
link. Also I didn’t want to have a lack of continuity when looking at my digipak because some of
the pictures would be drawn where as the other panels would be a photos and it would look
wrong. Therefore I thought that I would revolve my digipak and magazine advert around the band
and cars instead so that it can link with the music video. The other reason that I changed my idea
is that I got feedback from one of my teachers, “there would be a lack of continuity also The
drawn images make it look less professional , I think it would be more beneficial as a picture”.
This is constructive criticism. This was useful because it helped me chose other ideas. This
feedback helped me creatively because It helped me come up with the idea of revolving it around
cars. Also it helped me creatively because I was about to do the photoshoot with the band easily
because I was able to have the photos there and be able to use them for my magazine advert.
When I showed my audience it was mainly positive feedback, however there was a consistent
thought through out both which is one of the reasons why I changed my idea, is that in one
comment, they stated “ Also maybe want to think about the imagery with the lion”. This was a
key indicator that I should change my idea because it wouldn’t have appealed to my target
audience. Consequently this meant that it wouldn't have linked to my band or the music video.
This audience feedback was helpful because it made sure that I changed my idea for the better. I
think that the feedback process for the digipak was necessary to this process because was
needed in order for me to improve and change my work and as you can see I have changed my
work dramatically. This also means that the audience will prefer it more because when looking at
the work and it would be more appealing and it would be more similar to my inspirations and
that our audience will like it more because they will like the similar music.

9. Digipak Drafts

10. Digipak Draft continued
The next pieces which I got audience feedback was for my digipak digital copies. I have made many mock up to make sure
that I have the best result. The first mock up was about the four car images. I wanted to make sure that they linked and that
they had coninuitity of the images. I wanted to use the lights as a common theme. I received positive feedback from them in
the form of an audience feedback “I love how the photographs link to your music video”. This is because within my musi9c
video I used car lights in the bridge scene of my music video. These comments were helpful because they made sure that I
kept photos because it was positive feedback. Another bit of feedback which made sure that I kept these photos was that
my teacher is that” those photos have good continuity”. This was positive feedback because it meant that the photos are
linked which makes for a better digipak. With the first image, I was able to get some feedback on the first draft, Although
they like the car images, they had some pointers for me when considering the band shot. Their criticism was that the colour
scheme of the photos “ The photos of the band are slightly too blue toned which means that they don’t match as well as
they could. Also the picture that needs to be across the whole of the panel not just half”. The first part of that comment I
used to change the colour scheme so that they were more red toned and matched with the car lights so it interlinked more
and they looked better as one media text. This was a necessary for the creative process because it gave me a chance to
change what I have done. In order to get better continuity.
The next draft was an improvement from the last, this is an example of where I have taken the constructive criticitism and
changed my ideas. Because I have changed the colo0ur of the image to fit more with the other images. Also I have cropped
the image of Nat in order for it to fit the panel. However when I needed to change the colour of the image iof the main
singer for the back cover of my digipak. This then led to the colour change which we see in the final photo on the previous
slide, this gave me the chance to put on the writing and to make sure t looked like a digipak. The audience feedback for this
part of my media product was key because I needed to mke sure ity fitted with the genre conventions of the indie pop genre
as well as the conventions of the digipak. I think that the feedback was necessary in order for me to get the best ork and it
make sure that it would appeal to my target audience.

11. Digipak Final
“I like the range of colours
and the different lighting in
each photo. I also like the
way you have designed the
back of the CD (with Nat on
it)”
“Love the images on the panels, and
the group blends really well. The
conventional features and layout is all
there and it sells the artist. I'm not
sure on the font and colour of pride of
lions though. And the front panel on
album seems a bit squished. With
Georgia's head 🙂”
Digipak: “I love how the photographs link to
your music video. The bright colours make
your digipak eye catching, fun and colourful.”

12. Digipak final
• When considering my digipak final, I wanted to get as much feedback as
possible. It is important to get final feedback to make sure that you have
done the right job. When considering my final digipack, I have got
feedback from my target audience. As a collective, they all like how the
images link to the other media products. This is positive feedback because
it is saying that I have successfully link all three of my products. I have
create successful links because I have used similar picture to the ones in
my music video and in my magazine advert and it means that it all
interlinks which Is what we want from one promotion release. However a
coupld of the comments were constructive “ I'm not sure on the font and
colour of pride of lions though. And the front panel on album seems a bit
squished. With Georgia's head”, if I was to do this again with this
fe4edback , I would have made my text, slightly lighter and made it more
like the writing on the back cover, I would have made my band three
members because I think it would have been easier to fit on the panels
and that would have been similar to my inspirations of bands such as The
1975 and Two Door Cinema Club.

13. Magazine Advert Drafts
When creating my magazine advert, I wanted to create something which
would appeal to my target audience. My first draft , I received feedback in
the form of verbal comments from my peers and teachers. One of the
comments which I used to make my work better was that “the writing is
wrong fore the type of look that you want to go for and that it is too big
and detracts from image”. On reflection I agree with this comment because
I feel that the size of the writing and the shape fills up the space too much
and you don’t actually appreciate the photo. This lead me to change the
font and the style of the writing completely . The second draft was the
complete opposite of the first draft. I made the title of the band in a
different style of writing to the rest so it stands out more. This received
positive feedback with this which made me keep it, “the title being bold
and stand out” and . The colour of the text is really eye catching and cool
and links with the colour of a lion which I think is really clever”. This was
beneficial to the process because it gave me reassurance that my target
audience liked that part of my magazine advert. However in this draft,
there was some constructive criticism, that although the font was right,
the spacing out of the writing wasn’t right. “it seems that you are trying to
space it out too much so that you can fill up space”. With this comment I
decided to make the change and accept the gap because it would fit the
conventions of my genre and it would be similar to my inspirations.
First draft

14. Magazine Advert Final
I like the colours used in your digipak
and I like the way James and Georgina
are looking down onto Nat. I also like
the way you have designed the poster,
with the title being bold and stand out
and the way you have positioned
James, Georgina, Nat and Georgia is
very effective
Advert: the band look really good together and I
like the fact the male member has his arm on the
others shoulder, it represents a friendship and
bond between the members. The different levels
of the members makes the photograph interstitial
and busy. The colour of the text is really eye
catching and cool and links with the colour of a
lion which I think is really clever!
Overall love these two products as they are eye
catching and engaging and they link to your video

15. Magazine advert final feedback
When looking at my final magazine advert, I got feedback from my target audience as
well as my teacher to make sure that the magazine advert was meeting the
conventions of the indie pop genre and of what a magazine advert should have on it.
From the comments, it was apparent to me that my target audience liked the
positioning of my models, they stated that “the way you have positioned James,
Georgina, Nat and Georgia is very effective”, the other comment is “I like the fact the
male member has his arm on the others shoulder, it represents a friendship and bond
between the members. The different levels of the members makes the photograph
interstitial and busy”. These comments make me think that they thought that the
positioning iof the and was effective and it appealed to my target audience because
both of the comments are from my target audience. From this I have learn’t that it is
important to make sure the positioning of my band is key and that it makes an
aesthetically pleasing photo. As a package one of the comment was very positive,
because it meant that there is a clear link between all of the products and that
togeher as a collective they work well. This is abcked up by this co9mment o my
magazine advert from the target audience group stated “Overall love these two
products as they are eye catching and engaging and they link to your video”.

16. Conclusion
To conclude audience feedback is very important in constructing media products
because they help you find improvements to make my work better and also they
can be specific in what their needs and wants are. To get feedback on my media
products is important o the process as there is a margin in which we can use the
feedback to my advantage because it meant that we were trying to appeal to our
target audience. It is important to get feedback because it gives a different
perspective on my work because I might think that it is fantastic where as my
target audience might not like it and it would be beneficial when doing this process
to get another opinion