1. Personal Branding
The process by which we market ourselves to
others. -Dan Schawbel, Personal Branding Blog
Being known for what you're good at. -Penelope Trunk

2. Why a personal brand?
Because YOU have a message to share with the world.
Personal branding helps people who share your hope and
vision find you and connect with you.

3. Target Demographic
Who are you uniquely qualified to reach?
Where do they spend time?
How can you connect with them there and spread
your message?

4. Core Message
In two sentences or less, what is your core
message? (This is your “elevator pitch.”)

5. Social Media
“It's about generating a conversation with clients
where they already hang out.” -Social Media
Infographic by Wix.com

6. Control the Message
By making it clear and easy to remember
By repeating it over and over, consistently,
everywhere you go

7. My Personal Brand
“I look good wearing a pantsuit and a baby.”
I'm a writer and editor helping women make better
lives. On my personal blog, I write about being a
dreamer AND a mother – pursuing part-time work or
volunteering while raising your kids.