1. m a t t h e w c o m e r
h y p e
o f f t h e r a i l s
h y p e
095
@ t m r w m a g / / # t m r w m a g

2. f a s h i o n
096
t m r w m a g a z i n e . c o m
E
xploring simplicity and intrinsic detailing which
includes expressive linings on jackets coupled
with inside pocket designs, discrete zippers and a
contemporary exterior giving individual garments
continuing versatility.
The Just Hype AW16 Collection suggests a delphic image
throughout, advancing evermore into the realms of cut and
sew but remaining authentic to its illustrious streetwear ori-
gin. Redefining perceptions of signature HYPE. prints there is a
palpable sporting influence to the streetwear brand. Each item
a statement piece, the collection boasts high quality flocked
sweats, button up shirts featuring iconic prints, an eclectic mix
of short and long sleeved t-shirts featuring paneled t-shirts in-
cluding understated rubberized prints providing an alternative
to the original HYPE. script. Looks are completed with a wide
collection of outerwear beginning with classic HYPE. designs in
a variety of fabrics offering an effortlessly satisfying style. Shot
on a US Road trip with Off the Rails the collection’s daring edge
aligns with the magazine audacious spirit.

4. f a s h i o n
100
t m r w m a g a z i n e . c o m