Unizo Leerondernemingen Oktober 2009

E-commerce en internet Ondernemersdagen Oktober 2009 Béate Vervaecke e-Zen

Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webwinkel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webwinkel ,[object Object],[object Object]

[object Object],Shopping Cart Abandonment Rate : gevulde online winkelkarren die niet afgerekend worden Bron: www.coremetrics.co.uk/downloads/coremetrics-benchmark-report-uk-retail-2009-03.pdf

[object Object],Online conversies op 100 nieuwe bezoekers Bron: www.coremetrics.co.uk/downloads/coremetrics-benchmark-report-uk-retail-2009-03.pdf

Logistiek Site updaten Verzenden orders Opvolgen betalingen Factuaratie

Meten ,[object Object],[object Object],[object Object],http://www.istockphoto.com/stock-photo-8006892-measure.php Google Analytics: gratis tool

website E-mailmarketing Zoekmachinemarketing Online advertising Sociale netwerken

Waar vind ik e-mailadressen? ,[object Object],[object Object],[object Object]

Tips Vertrouwdheid en ervaring met de Afzender Onderwerp nodigt uit Wat zie je?

Call-to-Action p. 3. Wat wil je dat ik doe?

E-mailmarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20% van zoekopdrachten is uniek Bron:www.readwriteweb.com/archives/udi_manber_search_is_a_hard_problem.php

Zoekmachinemarketing SEA Search Engine Advertising SE0 Search Engine Optimization SEM Search Engine Marketing

Verkoop ,[object Object],Organische resultaten Natuurlijke resultaten AdWords Gesponsorde links AdWords Gesponsorde links SEA SEO SEA

SEA versus SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEA - Search Engine Advertising ,[object Object],[object Object],[object Object],[object Object]

SEA - Search Engine Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEA - Search Engine Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Optimization SMO ,[object Object],[object Object],[object Object],[object Object],SMO

User Generated Content Wisdom of the crowds Citizen Journalism Conversation

Wat? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Van monitoren tot managen Gewoon monitoren? Reageren? Managen?

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object]

Een community op je eigen site ,[object Object],[object Object],[object Object]

Viraal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viraal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Blogs

Online Bannering ,[object Object],Bron: http://www.useit.com/alertbox/banner-blindness.html

Online Bannering ,[object Object],[object Object],[object Object],[object Object]

Behavioral Targeting (BT) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Behavioral Targeting (BT)

Affiliate marketing ,[object Object],[object Object]

Online Bannering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Bannering ,[object Object],[object Object]

Online Bannering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dank u! Vragen? Béate Vervaecke [email_address] 0486 85 15 48 www.e-zen.be/unizo

Unizo Leerondernemingen Oktober 2009

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