In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
3. Content marketing, a
priority in 2014
93% of B2B marketers use content
marketing;
44% of B2B marketers have a documented
content strategy;
42% of B2B marketers said they were
effective at content marketing;
4. 73% of B2B content marketers are producing more content
than they did one year ago;
79% of consultants reported offering content creation as a
service (second only to analytics at 85%);
5. Content marketing was reported to have the highest year-over-year
demand increase, with 71% of respondents reporting increased demand.
7. lack of time (69%)
producing enough content (58%)
producing the kind of content that engages
(55%)
producing a variety of content (42%)
inability to measure content effectiveness
(40%)
26. Top 10 content marketing
1. Google trends
2. Google alerts
3. Google Insight for Search
4. G+ Trending
5. Reddit
6. Haro
7. Moz
8. Disqus
9. My blog guest
10. Topsy
tools
27. 55% of
marketers
rated videos
as a ‘very
effective’
social
media post
type.
h"p://goo.gl/ZddxEr
35. Most B2B content marketers cite brand
awareness as a goal (84%).
36. Marketers
cite lead
generation
as their
second
goal for
content
marketing
(83%).
Last, but not
least, they
cite
engagement
as their 2015
goal (81%).
37. Important overall marketing
goals
return on investment (28,29%);
traffic and audience growth (24,79%);
lifetime customer value (21,30%);
thought leadership (18,14%).
38. 69% of marketers choose original content over licensed
content.
h"p://goo.gl/cgtN2W
39. 57% of all companies have two or more people dedicated
to content marketing.
40. 74% of
marketers
believe that they
could drive 2.5x
more ROI, brand
lift, or LTV if they
had an expert
content team.
h"p://goo.gl/NjNj38
41. Liked it? Follow us on
Twiter:
@IBeaglecat
@Gghiciuc
www.beaglecat.com
42. Sources
Sou
slide 2 – B2B Content marketing Institute Research
slide 3 – B2B Content marketing Institute Research
- Moz Blog
slide 4 – Moz Blog
slide 6 – B2B Content Marketing Institute SlideShare Research
slide 8 – B2B Content Marketing Institute Reseach
slide 11- Content Marketing Trend of 2014 Reseach, by Linked In
slide 13 – B2B Content Marketing Report
slide 17 - B2B Content Marketing Report
- Moz Blog
slide 18 - B2B Content Marketing Report
slide 19 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 20 – B2B Content Marketing Institute SlideShare Research
slide 22 - B2B Content Marketing Report
slide 23 - B2B Content Marketing Report
slide 25 – Moz Blog
slide 26 -
43. slide 26 - Content Marketing Trend of 2014 Reseach, by LinkedIn
slide 28 - B2B Content Marketing Report
slide 29 - B2B Content Marketing Institute SlideShare Research
slide 32 - B2B Content Marketing Institute SlideShare Research
- B2B Content Marketing Report
slide 34 – 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute
slide 35 - 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute
slide 36 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 37 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 38 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 39 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently