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Content Marketing in 2014. Facts and Figures.

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Content Marketing 
in 2014. A 
retrospective

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Numbers 
h"p://goo.gl/63Psbl

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Content marketing, a 
priority in 2014 
93% of B2B marketers use content 
marketing; 
44% of B2B marketers have a document...

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Content Marketing in 2014. Facts and Figures.

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In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.

These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.

In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.

These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.

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Content Marketing in 2014. Facts and Figures.

  1. Content Marketing in 2014. A retrospective
  2. Numbers h"p://goo.gl/63Psbl
  3. Content marketing, a priority in 2014 93% of B2B marketers use content marketing; 44% of B2B marketers have a documented content strategy; 42% of B2B marketers said they were effective at content marketing;
  4. 73% of B2B content marketers are producing more content than they did one year ago; 79% of consultants reported offering content creation as a service (second only to analytics at 85%);
  5. Content marketing was reported to have the highest year-over-year demand increase, with 71% of respondents reporting increased demand.
  6. Challenges h"p://goo.gl/63Psbl
  7. lack of time (69%) producing enough content (58%) producing the kind of content that engages (55%) producing a variety of content (42%) inability to measure content effectiveness (40%)
  8. Tactics
  9. 51% of B2B marketers used infographics, versus 38% in 2013
  10. Blogs are deemed the most effective tactic Blogs are deemed the most effective tactic
  11. B2B marketers overall have rated in-person events as the most effective tactic they use.
  12. 1/3 of marketers will invest in CRM solutions that can track in-person interactions
  13. Social media platforms
  14. Effectiveness of social media LinkedIn – 82% Twitter – 66% YouTube – 64% Facebook – 41% SlideShare – 38%
  15. Twitter was rated the most confident social media platform. h"p://goo.gl/vGcyta
  16. Social media platforms that had the biggest usage increase SlideShare Google+ Instagram
  17. Budget h"p://goo.gl/PqGBgP
  18. 64% of marketers have a dedicated content marketing budget 54 % of marketers reported monthly budgets of $500 or more.
  19. 51 % of the content marketing budget is owned by corporate marketing h"p://goo.gl/CkpSyU
  20. 52,41% marketers stated that about 25% of 2015 marketing budget is devoted to content h"p://goo.gl/SMq479
  21. Outsourced content h"p://goo.gl/Rx9BQl 57% of technology marketers outsource content creation
  22. Writing and design are the functions that technology marketers are most likely to outsource.
  23. Other oursourced content marketing formats: blogging analyst/research reports white papers
  24. 39% of marketers consider themselves at least somewhat successful at tracking content marketing ROI h"p://goo.gl/UgEdNn
  25. Tools
  26. Top 10 content marketing 1. Google trends 2. Google alerts 3. Google Insight for Search 4. G+ Trending 5. Reddit 6. Haro 7. Moz 8. Disqus 9. My blog guest 10. Topsy tools
  27. 55% of marketers rated videos as a ‘very effective’ social media post type. h"p://goo.gl/ZddxEr
  28. Publishing
  29. Frequency 22% multiple times per month; 20% multiple times per week; 18% weekly.
  30. LinkedIn was the social media platform content marketers used most often to distribute content. h"p://goo.gl/5ISx0D
  31. Metrics h"p://goo.gl/ZrDhJj
  32. Direct sales have consistently gone down in importance as a measurement criterion h"p://goo.gl/tuJ0v7
  33. Top metrics for content marketing success website traffic (69%); view/downloads (59%); lead quantity (42%).
  34. 2015 Goals h"p://goo.gl/Pk54yk
  35. Most B2B content marketers cite brand awareness as a goal (84%).
  36. Marketers cite lead generation as their second goal for content marketing (83%). Last, but not least, they cite engagement as their 2015 goal (81%).
  37. Important overall marketing goals return on investment (28,29%); traffic and audience growth (24,79%); lifetime customer value (21,30%); thought leadership (18,14%).
  38. 69% of marketers choose original content over licensed content. h"p://goo.gl/cgtN2W
  39. 57% of all companies have two or more people dedicated to content marketing.
  40. 74% of marketers believe that they could drive 2.5x more ROI, brand lift, or LTV if they had an expert content team. h"p://goo.gl/NjNj38
  41. Liked it? Follow us on Twiter: @IBeaglecat @Gghiciuc www.beaglecat.com
  42. Sources Sou slide 2 – B2B Content marketing Institute Research slide 3 – B2B Content marketing Institute Research - Moz Blog slide 4 – Moz Blog slide 6 – B2B Content Marketing Institute SlideShare Research slide 8 – B2B Content Marketing Institute Reseach slide 11- Content Marketing Trend of 2014 Reseach, by Linked In slide 13 – B2B Content Marketing Report slide 17 - B2B Content Marketing Report - Moz Blog slide 18 - B2B Content Marketing Report slide 19 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 20 – B2B Content Marketing Institute SlideShare Research slide 22 - B2B Content Marketing Report slide 23 - B2B Content Marketing Report slide 25 – Moz Blog slide 26 -
  43. slide 26 - Content Marketing Trend of 2014 Reseach, by LinkedIn slide 28 - B2B Content Marketing Report slide 29 - B2B Content Marketing Institute SlideShare Research slide 32 - B2B Content Marketing Institute SlideShare Research - B2B Content Marketing Report slide 34 – 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute slide 35 - 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute slide 36 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 37 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 38 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently slide 39 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently

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