This document provides an overview of Eddystone beacons and how to set up an Eddystone beacon pilot project. It discusses why Eddystone is becoming the new industry standard over iBeacon, how Eddystone works by transmitting Bluetooth signals to detect proximity, and top scenarios for using Eddystone in public spaces, public utilities, and commercial settings. It also outlines the steps to launch an Eddystone beacon pilot, including defining goals, purchasing beacons, mapping locations, setting up the campaign, and testing the experience. Frequently asked questions about Eddystone URLs are addressed.

1. The A to Z of Planning Your
First Eddystone Beacon Pilot
Perry Nunes
Marketing Associate
MobStac
Beaconstac Webinar
May 2016Devika Girish
Senior Marketing Associate
MobStac

2. • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
What are beacons?

3. Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon
How beacons work

4. • Why Eddystone is fast becoming the new industry standard
• Why your business should choose Eddystone over iBeacon
• How to launch your first Eddystone beacon pilot
• Top 3 scenarios where Eddystone makes sense for your business
• FAQs around Eddystone-URLs
Today’s Webinar

5. (1) 45% of Top proximity companies support Eddystone as of Q1 2016
Why Eddystone is fast becoming the new
industry standard

6. (2) Chrome support on Android and iOS has opened doors to 1B monthly active
users
Why Eddystone is fast becoming the new
industry standard

7. (3) Eddystone-EID offers users a privacy focused way of tracking their things
Why Eddystone is fast becoming the new
industry standard

8. (4) Eddystone has upped the game by offering 3 more data payloads
Why Eddystone is fast becoming the new
industry standard
• Eddystone UUID - Works with
native apps
• Eddystone URL - Great for one-
time transactions
• Eddystone TLM - Helps with fleet
management

9. (5) Many brands have already announced Eddystone beacon pilots
Why Eddystone is fast becoming the new
industry standard
• CES 2016 - helped with navigation
at the event venue
• MyStop - sends transport alerts to
users on London buses
• Samsonite - plans to launch smart
luggage that allows users to keep
track of it easily

10. (1) Does away with the need for a beacon-enabled app
Why your business should choose Eddystone
over iBeacon
• iOS - Eddystone URL opens on
Chrome Today Widget
• Android - Eddystone URL opens on
Chrome and Physical Web app

11. (2) Does away with the need for a sizeable audience on a 3rd party app
Why your business should choose Eddystone
over iBeacon
• Popular 3rd party apps used include
WeChat, Shazam, etc.
• Many verticals struggle to find an
app widely used by their audience
• Eddystone helps them interact with
users by triggering URLs directly

12. (1) Identify the goal of your campaign
How to launch your first Eddystone beacon
pilot
• Drive mobile app downloads
• Boost in-store sales
• Drive nearby customers in-store
• Collect customer feedback
• Gather analytics on customer
responses

13. (2) Purchase beacons
How to launch your first Eddystone beacon
pilot

14. (3) Create a floor plan
How to launch your first Eddystone beacon
pilot
• Grid-based beacon deployment • Point-based beacon deployment
• Choose between -

15. (3) Create a floor plan
How to launch your first Eddystone beacon
pilot
• Note objects that might hinder
beacon signals (eg: metallic
surfaces, wall material)
• Map down points of interest
• For accuracy mount beacons 3m to
5m above the ground

16. (4) Set up your Eddystone campaign
How to launch your first Eddystone beacon
pilot
• Watch the video: https://www.youtube.com/watch?v=2woxPZSbDFE

17. (5) Test out your beacon experience
How to launch your first Eddystone beacon
pilot
• Does the beacon trigger an action
assigned to it?
• Is the beacon consistent in
triggering the action on different
smartphones?
• What is the time taken by the
beacon to trigger an action?

19. (1) In public spaces
Top 3 scenarios when Eddystone makes sense
for your business
• Attached to movie posters to view
video clips
(2) For public utilities
• Used at parking meters to simplify
the payment process
(2) For commercial settings
• Used by restaurants to improve
their guest queueing system

20. FAQs around Eddystone URLs
• Why doesn’t Chrome app on Android detect my Eddystone beacon?
o It fails to trigger URLs that are do not use https
• How do I manage my Eddystone-URLs remotely?
o Shorten your URL using tiny.cc and not goo.gl/bit.ly
• Can I broadcast text instead of a URL?
o An error page would be displayed when clicked
o Use meta title of URL to display a catchy caption

21. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support

22. Questions?
ravi@beaconstac.com
@beaconstac
http://www.beaconstac.com