This webinar is aimed at helping businesses understand how Google Nearby will impact the proximity marketing space and how they can leverage the same to succeed with beacons.

1. Google Nearby: How it will
Impact your Business
Rahul Gulati
Product Manager
MobStac
Beaconstac Webinar
July 2016

2. • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
What are beacons?

3. Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon
How beacons work

4. • How Google’s Eddystone is beating Apple at its own game
• How Google Nearby is taking beacon challenges head on
• How Brands are using Nearby to take the world by storm
• How Google Nearby will impact Proximity Marketing
• Insider insights on how to make it big using beacons
Today’s Webinar

5. (1) 45% of Top proximity companies support Eddystone as of Q1 2016
How Google’s Eddystone is beating Apple at its
own game

6. (2) Chrome support on Android and iOS has opened doors to 1B monthly active
users
How Google’s Eddystone is beating Apple at its
own game

7. (3) Google Nearby allows brands to push contextually relevant apps or websites
to users
How Google’s Eddystone is beating Apple at its
own game

8. (4) Eddystone-EID offers users a privacy focused way of tracking their things
How Google’s Eddystone is beating Apple at its
own game

9. (5) Google Maps to use beacon technology to support targeted ads
How Google’s Eddystone is beating Apple at its
own game

11. (1) Does away with the need for a beacon-enabled app
(i) By advertising an URL
How Google Nearby is taking beacon
challenges head on
• Notification will open a URL on the
user’s browser
• Such web URLs must use HTTPS

12. (2) Does away with the need for an app to be installed on the user’s device
(i) By triggering an app intent with web URL fallback
How Google Nearby is taking beacon
challenges head on
• Launches the corresponding
app that is already installed on
the user’s device
• If the user doesn’t have the
app, he will be redirected to a
webpage of the brand’s
choosing

13. (2) Does away with the need for an app to be installed on the user’s device
(ii) By triggering an app intent with install fallback
How Google Nearby is taking beacon
challenges head on
• Users can tap on a notification &
install the app in a single click
• It will launch the promoted feature
directly on the app
• Such Play Store URLs require
explicit whitelisting by Google

14. (3) Simplifies beacon scanning
How Google Nearby is taking beacon
challenges head on
• Nearby asks for ‘Location
Permission’ only
• Apps are not required to update
manifest
• Apps get continued access to auto-
updates

15. (4) Simplifies background scanning
How Google Nearby is taking beacon
challenges head on
• Once it detects beacons, Nearby
will wake your app, even if its killed
• App is notified via pending intent

16. (5) Allows brands to drive app installs via notifications
How Google Nearby is taking beacon
challenges head on
• Promoted feature should be
contextually relevant to the user
• Promoted feature should prompt
the user to take an action & must
have a broad appeal
• User should be directed to the
promoted feature right away

17. (1) Airside Mobile leverages Google Nearby to fuel app adoption
How Brands are using Nearby to take the
world by storm
• Beacons were used to drive direct
downloads at major airports via
Nearby Notifications
• Provides users with a quick & easy
way to open or install the Mobile
Passport
• Beacons were installed at strategic
locations inside the airport

18. (2) Entertainment One leverages Google Nearby to promote ‘The BFG’
How Brands are using Nearby to take the
world by storm
• 50 six foot Dream Jars were
deployed at various London
landmarks
• Google Nearby Notifications were
built into these jars
• Android users with Bluetooth ON,
within 15 m of the jar received
notifications

19. How Google Nearby will impact Proximity
Marketing
• Encourages SMBs that held back from investing in beacons due the need for
an app, to dive in right away
• Makes sharing of beacon installations and emerging beacon networks
massively scalable and accessible
• Google Nearby along with Android Instant Apps, could allow apps to run
instantly, without any installation

20. Insider insights on how to make it big using
beacons
(1) Beacons aren’t going to raise your ROI, your Marketing Strategy will

21. Insider insights on how to make it big using
beacons
(2) Beacon campaigns should be aimed to address customer pain points

22. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support

23. Questions?
ravi@beaconstac.com
@beaconstac
http://www.beaconstac.com