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Digital Professionalism –
preparing graduates for the
         workplace
              UNICA
        29th January, 2013
    Bernadette.john@kcl.ac.uk
               CTEL
DIGITAL PROFESSIONALISM
The competence or skill expected of a
professional when engaged in social and digital
communication

(amended from Oxford English Dictionary definition of Professionalism)
Challenges presented by
          Social Media
• Confusion about the extent to which
  information is private
• Ease with which information can be
  broadcast
• Informality of social networking – can be
  quite easy to fall foul of defamation laws or
  act “unprofessionally”
• Personal & professional boundaries can be
  rendered porous (J Shreather, BMA 2011)
DIGITAL FOOTPRINT
A Digital Footprint is of interest to;

•   You personally
•   Your Profession
•   Your Employer
•   Your clients/Patients
You personally
Sally Bercow’s Digital Footprint
Your profession
Your employer
Facebook –
a commercial platform
Job screening using
   social media




                  Reppler 2012
KINSHIP.KCL.AC.UK
MODEL YOUR DIGITAL VOICE
Why do we need an internal
social network at a University?
Commercial platforms, USA
        hosted
“Think for yourselves, and let
others enjoy the privilege to do
so, too.”
                        (Voltaire)
A lively debate to follow!
Think before you share

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Digital Professionalism - preparing graduates for the workplace

Hinweis der Redaktion

  1. http://www.youtube.com/watch?v=QUCfFcchw1wPermission to use this edited version of Qualman’s slideshow has been received from Eric Qualman 2013, permission for the accompanying music has been sought.
  2. Google is an extremely efficient search engine.The search applications available for Twitter are increasingly specific, increasingly effective.Consider very carefully, what you say about employers, Health Trusts, Patients, yourselves and colleagues.
  3. A digital footprint is a trail left by an entity's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors It can be the history of your browsing/the comments you leave on a social network – newspaper/blog, your conversation via instant messaging/twitter, the images you loaded onto a Powerpoint and then published on a slidesharing website from a conference you attended (?creative commons license). Illegal downloading of music/games/filmsThen we have all of the images of partying/drug taking, homophobic comments, comments when drunk
  4. PERMISSION OT REPRINT COPYRIGHT MATERIAL GRANTED BY DAILY MAIL BY SOLO SYNDICATION, 11.01.13TRADING DIVISION OF ASSOCIATED NEWSPAPERS LIMITED. REGISTERED IN ENGLAND: 84121
  5. WHAT IS YOUR DIGITAL FOOTPRINT SAYING ABOUT YOU?PERMISSION OT REPRINT COPYRIGHT MATERIAL GRANTED BY DAILY MAIL VIA SOLO SYNDICATION, 11.01.13TRADING DIVISION OF ASSOCIATED NEWSPAPERS LIMITED. REGISTERED IN ENGLAND: 84121
  6. PERMISSION TO USE SCREEN SHOT SOUGHT FROM BBC
  7. LICENSE TO USE SCREENSHOT OF THE TELEGRAPH GRANTED By Dawn O’Driscoll, Syndication Account Manager TelegraphmediagroupSwansea students, 1st JanuaryA site where students confessed to their exploits on a web pageThis can impact negatively on other students at the uni but also, on the reputation of their chosen profession and perhaps the university itself.
  8. King’s College London Spotted page
  9. Reppler 2012 – permission granted to include this piece of their infographic
  10. Mobile siteUK hostedWalled garden – privateCan establish and practice your digital voiceShare images of student lifeShare social information about student life – events, room rental, books for sale etcPeer support
  11. PERMISSION TO USE SCREEN SHOT FROM BBC WEBSITE REQUESTED
  12. http://www.youtube.com/watch?v=F7pYHN9iC9IPERMISSION TO EMBED FILM IN POWERPOINT GRANTED BY: Isabel Reeneboog, Febelfin and Safeinternetbanking.be