Bastien RENAULT

United Arab Emirates United Arab Emirates

BUSINESS ANALYST & BRAND MANAGER 16 years in retail and business development, helping brands to perform in Middle-East.

Retail

In retail for 17 years, in profit centers first then in headquarters with cross skills. I have been working for 10 years in the ME countries, now based in Dubai as Business Analyst. Who am I ? - A gap reducer between strategy & operations, between target & reality - A link between a company and its customers - A Chameleon taking on any brand standards to spread them accurately on targeted markets - A marketer, mixing marketing creativity and figures objective analysis My goals : Make so that brand's promises and core values are real for customers, Increase productivity ( tracking convertion and capture rates ) Always find a key differentiator to exist in the competition Adapt inter...