Google is a competitive online marketplace where success is based on authority and marketing strategies. One factor that can significantly boost search engine rankings is Backlinks! What is a backlink? and why is it so important to get quality backlinks pointing to your website? Part of your search engine ranking and online authority is driven by backlinks, but not all links are created equally. In this session you will learn how to identify quality backlinks worth pursuing to boost your search engine ranking, and the toxic links to avoid. Speaker: Bassem Ghali Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Egypt Air, Xplornet, Direct Energy and Toronto Star. Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals! Bassem is the driving force behind Green Lotus and has an knack for creating innovative online marketing strategies & tools for medium, large businesses and non-profits. In addition to providing digital marketing services, Green Lotus places emphasis on education and training; empowering entrepreneurs, business owners and marketing professional with the knowledge and skills they need to succeed in today's competitive online marketplace.

1. Presented by:
Bassem Ghali
Canadian Entrepreneur of
the Year Award Winner
Founder of Green Lotus
Your Online Marketing Partner
Presentation Available on
How To Boost
Your Google
Ranking By
Building Quality
Backlinks!

3. How To Boost Your Google
Ranking By Building Quality
Backlinks!

4. Why Google Is The Best Place
To Find New Leads Online?
89%Of Consumers Use Search
Engines To Make Buying
Decisions. View Source!
75%Of Users Never Scroll Past
The First Page Of Search
Results. View Source!
43%Of Total Google Search
Queries Are Local.
View Source!

5. Paid Advertising
- SEM
Local Search Results
- SEO
Search Results
- SEO
What’s On The First Page Of Google?

6. What Works Best For You!
For Sale
SEO
For Lease
SEM

7. How Dose SEO Work?
Off-Page
• Backlink Quality
• Backlink Quantity
• Anchor Text Links
• Reviews
• Referring IPs
• Press Releases
On-Page
• Content Optimization
• Content Frequency
• Meta Data
• Site Structure
• Site Performance
• User Experience
Other
• Hosting Location
• Domain History
• Site Security
• Domain Registration
• Domain Citation
• TLD
Importance: 60%Importance: 35% Importance: 5%
Step #2Step #1 Step #3

8. Understanding What Google Wants?

9. What Is A Backlink?
L I N K
Website, Local
Directory,
Government
Website, etc.
My Website

10. Low vs. High Quality Backlinks!
Low Quality Backlinks:
• Harvested sites
• Link farms
• Automated link building services
• Spam sites
• Message boards
2011 Google Algorithm update targeting
bad/spam linking.
Links from low quality websites do you MUCH
more harm than good!
Google’s job is to provide searchers with the BEST
search result, the quality of backlinks is a major
factor in determining online domain authority, and
ranking in SERP.
Develop Links Naturally!

11. Low vs. High Quality Backlinks!
High Quality Backlinks:
• Newspapers
• Local directories
• Industry directories
• Government & educational websites
• Reputable bloggers & industry leaders
Important to know!
- Quality Links are not easily acquired,
The more easily you can get a
backlink, the less value it will likely
have.
- Quality Links are not reciprocal, link
exchanges are penalized by search
engines!

12. What’s Anchor Text?
Anchor Text = the words in a link
The quality of a backlink increases if the words that form the clickable text of the link are
the same as, or similar to, the words that you’re trying to improve your rankings for!
In-Content Links are the Best!
Links that appear within the content (text) of a webpage are viewed as “editorial links”
that are manually created (by a human), and provide additional, valuable, relevant, on
topic information to readers.
This is exactly the type of backlink search engines value!
Tip: optimize links with your targeted
keywords! (not “click here”)
How? Reach out to the website linking to you,
and ask them personally!

13. How To Build Quality
Backlinks In 5 Steps!

14. How To Build Quality Backlinks
Step #1 Chose the most effective keywords for your business!

15. How To Build Quality Backlinks
Step #2 Spy on Your Competitors and “Steal” Their Top Links

16. How To Build Quality Backlinks
Step #3 Remove & Disavow Toxic Backlinks

17. How To Build Quality Backlinks
Step #4 Local & Business Directory Submission

18. How To Build Quality Backlinks
Step #5 Public Relations & Guest Blogging
• Press Releases
• Fresh, Valuable Content
• Guest Blogging
• Expert Interviews
• Useful Infographics
• White Papers
Be an Industry Leader and create content people want to link to!

19. What You Need To Know!
Domain Authority
One of the main factors that determines how a website will rank in search engines!
 Domain Authority is largely based on the number and quality of backlinks
pointing to your domain
 Backlinks from a site with authority will boost your Domain Authority thanks to
Link Juice.
Link Juice Can Boost Your Domain Authority!
 When a webpage links to any of your blog
articles, it passes some of it’s “link juice”
(popularity) on to your domain.
 This link juice helps boost your popularity and
Domain Authority, as well as the search engine
ranking of that article!

20. What You Need To Know!
Follow vs. No – Follow Links
 By default all links are “Follow” links which allow Link Juice (popularity) to pass
from one website to anther.
 A “No-Follow” link puts a stop to the flow of Link Juice to your site, and does not
assist in helping boost your own authority online.
NOTE: Social Media links are,
by default, No-Follow links and
do not help your search engine
ranking!

22. Join For Free!
www.GreenLotusAcademy.com
Canada’s First Hands-on SEO Training!