How to create a successful & low budget video marketing strategy! By Big3 Video Agency
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Big3 Presentation - Donate & Learn Online Marketing Expo! Dec 4 - 2013 By Natalia Kantor, Jan Keck, and Bryan Paccagnella Partners at Big3 Video Agency Big 3 will discuss the tips, tricks, tools, taking you on a walk through the world of online video marketing – what works, what doesn’t, and why. They will discuss how strategy, content, and distribution can all be optimized to get you in front of the eyes you need, for a price you can afford. Big3 assembled through a perfect storm of Couch Surfing and Craig’s Listing, form Big3 Video Agency. With combined skills in cinematography, new media, web design, copy writing, comedy, production, marketing and business – this company packs a lot of punch in a three person package. In doing what they consider “too fun to be work”, these three have blazed a new trail in online video marketing, marrying strategy, production, and distribution into one well oiled machine. Working with a wide variety of clientele, from Kickstarters to National Corp, these fun-junkies continue to push forward in new, never boring directions.
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How to create a successful & low budget video marketing strategy! By Big3 Video Agency
- 1. VIDEO MARKETING ON A BUDGET Tweet us your favourite YouTube videos @big3video 3
- 2. THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN YOU STAND OUT? @big3video © 2013, BIG3 Video Agency
- 3. NOT EVERYONE HAS A HUGE MARKETING BUDGET @big3video http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/ © 2013, BIG3 Video Agency
- 4. WHAT DOES YOUR BRAND STAND FOR? ! WHAT MAKES YOU DIFFERENT? @big3video © 2013, BIG3 Video Agency
- 5. WHAT IS YOUR GOAL? BRANDING ENGAGEMENT CONVERSION @big3video © 2013, BIG3 Video Agency
- 7. TAKE THE FIRST STEP: ! START SHOWING UP AT THE BAR @big3video © 2013, BIG3 Video Agency
- 8. VIDEO SERIES IS A CHEAP WAY TO GET OUT THERE @big3video © 2013, BIG3 Video Agency
- 9. BECOME AN EXPERT 1 @big3video © 2013, BIG3 Video Agency
- 10. 1. BECOME AN EXPERT • Talk about industry problems & your unique solutions • Interview other experts • Show a look behind the scenes of your process or work @big3video © 2013, BIG3 Video Agency
- 12. 2. SIMPLE STRUCTURE • Hook viewers in the first 5-10 seconds • Write a script • Valuable • Keep • End @big3video content in the middle it short, less than 3 mins with a call-to-action © 2013, BIG3 Video Agency
- 13. WHY DOES IT MATTER HOW YOUR VIDEOS LOOK? @big3video © 2013, BIG3 Video Agency
- 14. 5 COMMON MISTAKES & MISCONCEPTIONS @big3video © 2013, BIG3 Video Agency
- 15. 1. CAMERA IS TOO EXPENSIVE Webcam • @big3video Smartphone Canon T3i (incl lens) $570 Today almost any camera shoots HD video. © 2013, BIG3 Video Agency
- 16. 2. DISTRACTING ELEMENTS Cheap No-Name Tripod • • @big3video $25 Look for a clean background Get a tripod for stable shots © 2013, BIG3 Video Agency
- 17. 3. FORGETTING ABOUT THE AUDIO Audio Technica ATR 3350 $50 • @big3video Rode SmartLav $65 Zoom H1 $100 The closer you are to the mic, the better the quality. © 2013, BIG3 Video Agency
- 18. 4. VIDEO IS TOO DARK @big3video © 2013, BIG3 Video Agency
- 19. 4. VIDEO IS TOO DARK Rotolight $150 • • @big3video LED GO 600 $600 Move closer to the existing light or invest in a cheap LED light Make sure that the main light is not behind you © 2013, BIG3 Video Agency
- 20. 5. VIDEO IS NOT EDITED Apple iMovie $15 • @big3video Windows Movie Maker free Cut together your best takes © 2013, BIG3 Video Agency
- 21. 5. VIDEO IS NOT EDITED • Don’t use copyrighted music in your videos and risk YouTube taking down your video FREE • Creative Commons License ‣ ‣ ‣ ‣ @big3video http://www.vimeo.com/musicstore http://dict.ccmixter.org http://www.joshwoodward.com http://www.moby-gratis.com/film-music PAID • Royalty Free License ‣ ‣ ‣ ‣ ‣ http://www.premiumbeat.com http://www.smartsound.com http://www.allmusiclibrary.com http://www.audiojungle.net http://www.digitaljuice.com © 2013, BIG3 Video Agency
- 22. 5. VIDEO IS NOT EDITED • Make your video interactive on YouTube with clickable links Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/ ‣ @big3video © 2013, BIG3 Video Agency
- 23. NOW LET’S GET SOME VIEWS @big3video © 2013, BIG3 Video Agency
- 24. CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW @big3video © 2013, BIG3 Video Agency
- 25. @big3video © 2013, BIG3 Video Agency
- 26. @big3video © 2013, BIG3 Video Agency
- 27. @big3video © 2013, BIG3 Video Agency
- 28. @big3video © 2013, BIG3 Video Agency
- 29. @big3video © 2013, BIG3 Video Agency
- 30. @big3video © 2013, BIG3 Video Agency
- 31. @big3video © 2013, BIG3 Video Agency
- 32. @big3video © 2013, BIG3 Video Agency
- 33. SUCCESS!! @big3video © 2013, BIG3 Video Agency
- 34. GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING @big3video © 2013, BIG3 Video Agency
- 35. KEY TAKE-AWAYS 1. Create an expert video series 2. Set up a space for your video recordings 3. Release a new video every month and run a marketing campaign around it 4. Learn from the results and optimize @big3video © 2013, BIG3 Video Agency
- 36. REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS EARLY BIRD UNTIL SUNDAY, NOV 8, 2013 @big3video © 2013, BIG3 Video Agency
- 37. BIG3 VIDEO AGENCY WWW.BIG3VIDEOAGENCY.COM Tweet us your favourite YouTube videos @big3video © 2013, BIG3 Video Agency