1.
one-stop shop for all your healthcare needs
MEDELLA
Ruby Shick
ruby@medella.co
+1 (326) 790-6531

2.
medella.co
MISSION
medella.co
To deliver the best healthcare experience in USA

3.
medella.co
THE MARKET
USA
$4 TRILLION
$8 TRILLION$
2015
2020
$8,100
per capita spending
Sources: America Health Aso., time.com
72%
patients are not satisfied with the service
and quality of treatment they receive
121 MINUTES
the average time that people lose
when seeking medical care
expected growth
total market size of
healthcare industry

4.
medella.co
THE PROBLEM
America spend the most money on health care, but get the least in return
DOCTORS HAVE LIMITED ACCESS
to patients’ records and can not provide
the appropriate quality treatment
PATIENTS REMAIN UNSATISFIED
after visiting the doctor: long wait times
and complicated referral systems

5.
medella.co
THE SOLUTION
an open electronical medical platform
for patients, hospitals, independent doctors and care teams
FULL ACCESS TO PATIENTS
laboratory testing and results,
physician notes and treatment plans
EASY AND FAST APPOINTMENTS
for all patients around all medical
facilities and independent doctors
PARTNERS INTEGRATION
for all companies and systems
around healthcare industry
MEDELLA

6.
medella.co
WHY US
Our sustainable competitive advantages
medella.co
ONE STOP SHOP EASY AND FAST FULL DATA ACCESS
AFFORDABLE PRICING PARTNERS INTEGRATION 24/7 SUPPORT
Patients can make an appointment
with doctor, plan their visit to
laboratory or order treatments
It takes less than a minute for patient
or doctor to complete any required
action within our system
Doctors have full access to patients
laboratory results, physician notes
and treatment plans
Independent doctor, hospitals and
care teams are charged monthly with
clear and affordable pricing plans
Any company or system
can take advantage of our open
API and deliver a better service
Our support team will help with any
request from patient or doctor and
deliver answer within a day

7.
medella.co
TRACTION
Pilot launch in Atlanta area: 24 doctors, 3 hospitals, 1 care team
1,080
Timothy Gordon,
independent doctor
“Wow. I am just blown away. I can
get full access to my patients data
without leaving my iPhone.”
Freda Wisdom,
patient
”Gosh that was so easy! I had this
pain in my back and decided to find
and make an appointment with a
doctor. Two minutes of using the
app, and I’m in. Incredible.”
app installs up to date
4,8
average feedback rate
90%
of patients keep using app
after their first action
(doctor’s appointment, etc)

8.
medella.co
now later
BUSINESS MODEL
SUBSCRIPTION BASED
We charge $100/month from a doctor and
$1000/month from a hospital/care teams
Opening our own laboratory
network will allow us to offer services
for less than our partner hospitals make
ECONOMIES OF SCALE
$

9.
medella.co
FINANCIALS
Our income statement projection*
2016 2017 2018 2019 2020
Hospitals 5 1000 2000 3500 5000
Independent Doctors 46 10,000 50,000 80,000 100,000
Care Centers 3 500 2000 4000 6000
Revenue 12,600 2,500,000 9,000,000 15,500,000 21,000,000
Expenses
Labor 30,000 100,000 1,500,000 3,000,000 5,000,000
Marketing - 1,300,000 5,000,000 5,000,000 4,000,000
Hardware and IT 1,000 80,000 200,000 500,000 1,000,000
Office Space 2,000 4,000 8,000 16,000 32,000
Total Expenses 33,000 1,504,000 6,708,000 8,516,000 11,032,000
Earning Before Taxes (20,400) 1,016,000 2,292,000 6,984,000 9,968,000
Taxes - 81,280 199,404 600,624 867,216
Net Profit (20,400) 934,720 2,092,596 6,383,376 9,100,784
* The table don’t include Our Own Laboratory Network Strategy, please see attachment

10.
medella.co
MILESTONES
Where and when we are going
2015 2016 Q2 Q3 Q4 2017 2018 2019 2020
Product Development
Pilot Launch in Atlanta
Pilot Launch in Charlotte
$1,5M Investment Round
Expansion to major USA cities
Full USA expansion
IPO

11.
medella.co
TEAM
We have background, proven track record and strong advisors to succeed
FOUNDERS
Ruby Shick
CEO
John Mendez
CCO
Dallas Reyes
CTO
Theodore Lee
COO
ADVISORS
Luis Lloyd
Founder of Health
Ventures; Angel Investor
Courtney Nguyen Kelvin Lynch Phillip Thomas
PhD, Author of Doctor’s
Waiting Room
Executive director at Rike,
previous Apple
CEO of
OneTherapy

12.
medella.co
THE ASK
We are looking for $1,5M in funds to finish development of our product,
hire new staff and launch a powerful marketing campaign
§ Constant work on bugs
§ New features release
§ New analytics platform
§ Open API
IT DEVELOPMENT
§ Find and establish cooperation
with a great PR agency
§ Launch a powerful marketing
campaigns to enroll new
hospitals, doctors and care
teams to Medella platform
MARKETING CAMPAIGN
§ Hire 5 people for fast and
comprehensive support
HIRE NEW STAFF
$1,500,000
$100,000 $200,000 $1,200,000

13.
ruby@medella.com
medella.co
@medella
one-stop shop for all your healthcare needs
MEDELLA