It's very important to understand the problem before you can successfully solve it. There are common traps that make us solve our own problems and not customers' ones.

1. What problem do I solve?
Bartosz Olchówka
9 Dec 2016

8. “What problems do I solve?”

9. Problems vs. Solutions

11. What problem does
a furniture store solve?

16. What problem does IKEA solve?

18. What problem does
a road crossing solve?

20. I’m working on my new project.
Q: Where should I start?

21. A: Most important things first.

23. https://twitter.com/zeldman/status/679727437198929921

24. https://signalvnoise.com/posts/3404-reminder-design-is-still-about-words

25. https://signalvnoise.com/posts/3404-reminder-design-is-still-about-words

26. “Design is not just what it looks like.
Design is how it works.”
Steve Jobs

30. Do not solve your own problem.
Solve your customer’s one.

31. Your problem:
Close the design by the end of this week

32. Your problem:
Close the design by the end of this week
Your customer’s problem:
Get a valuable feature

33. Your problem:
You want to write a good blogpost.

34. Your problem:
You want to write a good blogpost.
Your customer’s problem:
He’s even not aware of your content.

35. Jobs to be Done

36. https://blog.intercom.com/using-job-stories-design-features-ui-ux/

37. https://blog.intercom.com/using-job-stories-design-features-ui-ux/

38. https://blog.intercom.com/using-job-stories-design-features-ui-ux/

39. https://blog.intercom.com/using-job-stories-design-features-ui-ux/

40. What I’ve learned at LiveChat?

42. Website
monitoring
Chat widget Agent apps
Reports
Archives Tickets

43. Legal issues
Comparison to other vendors
Company policies

44. Price Earnings

45. Price
1 user account: $99
Earnings

46. Price
1 user account: $99
Earnings
1x TV = $500

47. Price
1 user account: $99
Salary: $1000
Total: $1099
Earnings
1x TV = $500

48. Earnings
1x TV = $500
1x TV = $500
1x TV = $500
Total: $1500
Price
1 user account: $99
Salary: $1000
Total: $1099

50. Thank you!