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BrandNewGame
Playing for Progress
@BartHufen
#Gamification
Content
1. Who am I?
2. Why use game mechanics?
3. What is the Progress Loop?
4. How can you apply it?
5. Where can you find more?
1/5: Who am I…?
Game Changer
@BartHufen #gamification #change
www.brandnewgame.com
1/5: Who am I…?
Publications Presentations
Projects
1/5: What do I do…?
2/5: Why use game mechanics?
1. Goal oriented
2. Action driven
3. Feedback
4. Score
5. Fun & Functional
6. Engaging
2/5: Why use game mechanics?
2/5: Why use game mechanics?
LOOP
Buy Seeds
Plant Seeds
Wait
Harvest
and sell
2/5: Why use game mechanics?
Buy Seeds
Plant Seeds
Wait
Harvest
and sell
Buy ...
Buy
Land
Buy
Tools
Buy
Animals
Etc.
Develop
Use
Deploy
Protect
Fertilize
Moisturize
Etc.
Bonus
Unlock
Receive
Etc.
2/5: Why use game mechanics?
2/5: Why use game mechanics?
The story of FarmVille
LOOP
TO
PROGRESS
Buy Seeds
Plant Seeds
Wait
Harvest
and sell
2/5: Why use game mechanics?
3/5: Progress Loop
THINK
MAKE
SELL
IMPROVE
3/5: Progress Loop
THINK
MAKE
SELL
IMPROVE
3/5: Progress Loop
Product
Leadership
Operational
Excellence
Customer
Intimacy
INTERNAL
3/5: Progress Loop
THINK MAKE
SELLIMPROVE
>
>
> <
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>
>>
>
>
3/5: Progress Loop
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>
>>
>
>
3/5: Progress Loop
FEEDBACK!
EXTERNAL
INTERNAL
THINK MAKE
SELL / BUYIMPROVE
USE CONSUME
ORIENTATE
>
>
>>
>
>
3/5: Progress Loop
FEEDBACK!
4/5: How can you apply it?
THINK
MAKE
SELL
IMPROVE
4/5: How can you apply it?
Find your progress loop
PUBLICIZE
PRESENT
PROJECTS
EVALUATE
& IMPROVE
4/5: How can you apply it?
Our top-level
processes
PREPARE
EXECUTE
FOLLOW UP
ASK
FEEDBACK
AND
IMPROVE
4/5: How can you apply it?
Our operational
progressional processes
4/5: How can you apply it?
Mistake I have made, there ís try !We call it: ‘experiment’… which leads to ‘experience’…
GameStorm
- COSTS
+ REVENUES
BUSINESS
PLAYGROUND
INTERNAL EXTERNAL
GameStorm
- COSTS
+ REVENUES
BUSINESS
PLAYGROUND
INTERNAL EXTERNAL
Define
 princess
Main Objective #1
Obstacle
 1
Challenge # 1
Obstacle
 2
Challenge # 2
Obstacle

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Progress loop presentation - BrandNewGame