The KeepCup was initially given as prizes and rewards to staff during Climate Week 2013. After monitoring usage and the cups' success, KeepCups were made available for staff to purchase at a subsidized rate. Testimonials showed that usage rose over time, reaching 1,400 cups per month after the first batch and higher after subsequent batches. While staff awareness and cleaning facilities present barriers, over 19,000 uses were recorded from March 2012 to June 2013, showing the initiative has been a great achievement in reducing disposable cup waste.