This document provides guidance on using social media for networking. It defines social media and common platforms, and stresses identifying goals and developing a personal action plan. A 10-step action plan is outlined, including optimizing websites, launching a blog, uploading content regularly, and promoting content. Metrics for measuring success like followers, comments and page views are listed. The document also discusses how the group will support members by posting content, sharing achievements and exploring job opportunities to help people get started with social media.
13. 10-Step Action Plan
1. Search Engine Optimization (SEO) your site
– Google, Yahoo, Bing, etc.
2. Launch a blog
– Best & easiest
– Wordpress, Blogger, Drupal
3. Post blog articles on a regular schedule
– 2-3 times per week
14. 10-Step Action Plan
4. E-mail newsletters/whitepapers or articles
that share expertise
– Want a list? Create a crash course or
something your market needs
5. Upload content to
Flicker, Picassa, comment on
blogs, LinkedIn, etc.
6. Produce a video on YouTube
– Does not need to be high quality or top notch
15. 10-Step Action Plan
7. Create a YouTube channel and add more
videos
8. Use TubeMogul
– Distributes to other video channels
– YouTube, Viddler, Vimeo
9. Consistently keep adding content to each
item already going
10.Promote, Promote, Promote
16. Other Things You Can Do
• Squidoo Lenses
• Add social bookmarks to your blog and
web site
• Set up Google Alerts
• Use TweetDeck or Hootsuite to tie
Twitter, Facebook, and LinkedIn together
20. • Comment and post
• Be part of the community
• Share your professional efforts and
achievements with group
• Explore job postings
21. • Author Articles
• Comment as part of the community
• Learn about
– Other members
– Local businesses
– Orlando industries
– CPLP information and shared experiences
22. • Know when posts occur on other platforms
• Learn about upcoming events and RSVP
• Share photos
• Promote yourself
27. Closing
• What is social media?
• What is your goal?
• Develop a Personal Action Plan
• What this chapter doing to assist you?
28. How To Start Tomorrow
• Get ten things done versus getting one done
perfectly
• 5-10 tasks daily
– 1-2 tweets
– Answer a question
– Post a comment or two
Show Respect People in the dialogue are human. Treat them as such. Give credit when necessaryBe Responsible Trustworthy Do what you say you will You post it…you own the consequences Mix personal and professional business very carefullyShow Integrity Pretend your grandmother is watching Reveal your connections and biases in the appropriate situations Remain in good taste Make sure you are being legal in your words and actions Provide necessary framework for your argumentsBe Ethical Be honest Be transparent Let the experts be the experts Only post truthful informationAdd Value Move the ball forward for everyone Provide insight Be helpful Monitor your posts Remember your audience consists of past, present, and future customers