2. WHO IS HYGRADE BUSINESS GROUP?
We provide multi- channel solutions to streamline,
support and strengthen your marketing efforts.
At Hygrade Business Group, we’ve been helping
businesses find solutions that harness multi channel media
for positive results and returns within your budget.
Marketing and printing is what we do. It’s all about helping
an organization improve their processes by finding cost
savings and focus on your bottom line results.
From campaign recommendations, strategy and execution
to tracking and analysis, we help you implement cost-
effective, creative and effective business programs.
We want to be your single resource provider for business solutions!
3. WHAT DO WE DO?
Since our beginnings in 1920, we have built a dynamic, collaborative network of specialists,
customers, and trade partners with an uncompromising commitment to excellence. We are proud to be
an integral part of each client's team, and are known for developing innovative strategies aimed at
achieving effective synergy between organization, your target audience, and return on investment.
Hygrade Business Solutions Include:
• Direct Marketing Management
• Data Analytics and Strategy
• Multi-Channel Media Marketing
• Creative and Graphic Design
• Promotional Branded Products
• Incentive Programs & Company Store
• Print and Production Management
• Document Management
4. We provide a multi-channel, data-driven direct marketing service whose hallmark is a unique approach
to combining data, design, and delivery. By analyzing and leveraging data to best target your marketing
efforts, its a combination of science and creativity in the most effective way possible.
• 5th largest privately held direct marketing company in U.S.
• Data security & confidentiality: SOC1, PCI and HIPAA
certified
• 1.1 billion/year production volume
• 480 employees at 6 locations
• Primary markets : healthcare, insurance, automotive,
financial services, government, retail, travel/entertainment
and utilities
Ranked in Top 20
(7 consecutive years)
Top CRM/Direct
Marketing Agencies
Ad Age Agency Rankings2006-2012
Ranked #14
Top US DM Agencies
Direct Marketing News, 2012
Awards and Rankings
MARKETING SOLUTION
DIRECT MARKETING
5. Success begins with quality data. To insure that you are making the best marketing decisions to reach
your business goals and to streamline your budget, we utilize the modeling and analytics available
through our service to transform data into insight. By gaining a detailed understanding of the
overlapping characteristics of your target consumer or business demographic, you are better able to
channel your marketing efforts.
MARKETING SOLUTION
DATA ANALYTICS
• 200 Million Records
• Over 500 demographic and lifestyle elements
• Demographics on 9 geographical layers
• Proprietary data elements and characteristics
• Aggregated credit statistics
• National deed file
• New mover feeds
6. MARKETING SOLUTION
MULTI CHANNEL
DISTRIBUTION CHANNELS
In today's increasingly competitive marketplace, it is more important than ever to utilize as many
means as possible to reach your target audience. By incorporating digital elements from mobile and
web to email and social media into your marketing plan, you greatly increase your chances of not
only reaching your audience, but engaging with them.
7. MARKETING SOLUTION
CREATIVE & GRAPHIC DESIGN
Creative Design Solutions Include:
• Direct Mail and Invitations
• Web Design and Email
• Brochures and Collateral Materials
• Print Ads and Magazines
• Signage and Graphics
• Billboards and Outdoor Ads
• Social Media
• Brand Design and Identity
Because there are countless ways to reach your target audience, we stay up to date with the latest
methodologies. Whether your campaign includes print, digital, broadcast, outdoor, or signage
elements, we will craft your campaign in a way which best maximizes each vehicle.
Finally, our service team is second to none. We will work with you from concept to launch to make
sure you stay ahead of the competition and connected to the market you want to reach.
8. BRAND SOLUTION
PROMOTIONAL PRODUCTS
Place an effective branding message directly into
the hands of consumer and employees; Hygrade
will work diligently to research the latest trends and
newest products available to find the perfect
promotional item which fits both your occasion and
budget.
Promotional Product Solutions Include:
• Recognition and Years of Service Awards
• Corporate Branded Items
• Fundraiser and Event Giveaways
• Golf Outing Souvenirs and Awards
• Wellness and Fitness Awareness
• Gift Shop Items
• Employee Holiday Gifts
Takeaway Products to Enhance The Consumer Experience
9. BRAND SOLUTION
INCENTIVE PROGRAM
Recognizing Your Most Valuable Resource
At Hygrade, we know that your employees are dedicated individuals whose efforts are the very
backbone of the facilities in which they work. To help you offer recognition for quality output and retain
talented professionals, we will work closely with you to develop and manage comprehensive, successful
employee recognition and incentive programs.
Incentive Program Solutions Include:
• Corporate Branding
• Employee Incentive Programs
• Employee Appreciation Programs
• Performance Recognition Awards
• Years of Service Awards
• Branded Promotional Products
• High End Non-Branded Products
10. Message Presentation to Attract Consumers
Even in our digital world, there is nothing like a printed piece to insure your audience can hold
your message in their hand, referring to it again and again. By creating well written, visually
appealing pieces, we will help you get the most from your print marketing investment.
Print Solutions Include:
• Brochures
• Posters and Signage
• Postcards and Envelopes
• Event Collateral
• Stationary and Business Cards
• Digital – Print On Demand
PRINT SOLUTION
COMMERICAL
