History of Advertising & Ethical Aspects
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The document discusses the evolution of advertising and ethical issues related to advertising practices. It provides definitions of advertising from regulatory bodies in the UK and Pakistan. The document also discusses companies that have been punished or rewarded for unethical and ethical advertising practices respectively. Examples of unethical behavior by companies like Nestle and Telenor are outlined. The different types of advertising such as TV, print media, outdoor, and digital are also described.
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History of Advertising & Ethical Aspects
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- 3. (Advertising Association of the UK) Ethical Aspects Mean Of Conveying Information but in modern context it is used to target emotions of people. Paid to those who send messages (channels, magazines etc.) their concern is with money not the content of advertisement. Influence and Inform people but most of the ads exaggerate information and manipulate individual interests. Advertisement Defined
- 4. (Defined by PEMRA, Pakistan) Ethical Aspects Projection of a Product, Service and Idea not Celebrities (specially female) Objective of Increasing Sales rather than brand extension by exaggeration Advertisement Defined
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- 6. When The Reader Becomes writers, What do the writers become? 1960 - 2000 a brand is what , a brand says it is. 2000 – beyond a brand isn’t what a brand says, a brand is what a brand does. Evolution of Advertisement
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- 12. Companies who were punished because of Unethical Advertisement Companies who were Rewarded for Ethical Advertisement Punishment & Rewards
- 13. For years, Salesforce.com has been honored for its philanthropy and good practices. Through its Salesforce.com Foundation, the company has donated millions of dollars toward education grants and technology, and even discounts its services to non-profit organizations. Read more: http://www.minyanville.com/sectors/consumer/ articles/Good-Business253A-Corporations-with-Great- Ethical/2/16/2013/id/48045#ixzz3NJ6skSlT Reward to Salesforce.com
- 14. Summary: Apple and the Australian Competition and Consumer Commission (ACCC) have agreed that Apple should pay a $2.25 million penalty for calling its iPads "4G", even though they don't work on Australian 4G networks. Facts: iPad with Wi-Fi and 4G could connect to Telstra's LTE network on: Its web page and online store Its own stores Information and materials provided to resellers Information and materials provided by Apple on reseller sites APPLE, ACCC AGREE ON $2.25M 4G FINE
- 15. Google regularly makes good on its motto: "Don't be evil." Through its Google Green Program, the company has donated over $1 billion to renewable energy projects, and has decreased its own footprint by using energy efficient buildings and public transportation. Readmore: http://www.minyanville.com/sectors/consumer/artic les/Good-Business253A-Corporations-with-Great- Ethical/2/16/2013/id/48045#ixzz3NJ7fLb1T Reward to Google
- 16. Dry milk nutrition for children rather than mother’s milk. Hence mother’s milk would dry permanently which led to Breast Cancer Formula of baby food requires clean water and product it self is also expensive for many women They launched a campaign to use doctors for recommending Dry milk for new born babies Bad Acts of NESTLE
- 17. Telenor misleads with Poora Pakistan Offer, violates PTA rules Promised was made to customers for 24 hour free calls to all Telenor Numbers but it offers 150 minutes limit after activation of Package Unethical Ads: Telenor
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- 19. TV commercials Radio Internet Mobile (SMS) Direct Mail (E-Mail) Billboards Newspapers and Magazines Social Networking Sites Types Of Advertisement
- 20. Outdoors Advertisements Coca Cola Company LIC (Insurance Company of India)
- 21. TV Commercials
- 22. Advertisement Rates In TV Channels
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- 26. ADVERTISEMENT RATES IN NEWS PAPER
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- 33. Advertisement Rates In Radio
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- 37. Conclusion
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- 39. Efforts by: Barkat Ullah Asad Aziz Muhammad Naeem Mehwish Riza