This document discusses starting a pet-related tech startup. It outlines the key steps including finding a great idea, establishing a team, developing a minimum viable product, launching, ongoing operations, and using tools like MindNode, Google Analytics, and Mixpanel. The document is presented by Wayne and Carlo from Dogbff to help entrepreneurs launch successful pet-focused startups.

1. Pet Startups or Create Your Own Pet-Related Tech Startup!
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2. OUTLINE
Finding a great idea
Establishing a team
Developing a product
Launching!
Doing it again
Service operations
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3. PROCESS
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4. ABOUT DOGBFF
Wayne:
Water Cooler/Kabam
@waynebff
Carlo:
SRI, ROFLPLay, Metamoki
@carlobff
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5. DOGBFF
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6. FINDING A GREAT
IDEA
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7. FINDING A GREAT
IDEA
Most startups fail Tool Highlight: MindNode
Find a problem and solve it!
Ambition - Think Big
Passion - Do what you love
Skills - Do what you’re best at
Be Different - or be the first
Organizing your thoughts
Mind mapping
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8. ESTABLISH A TEAM
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9. ESTABLISHING A
TEAM
What is a startup?
A startup is a human institution designed to deliver a new product or service
under conditions of extreme uncertainty.
A startup is an experiment.
Goal is to create an institution not just a product.
Working with co-founders?
Starting with a team without technical skills.
Incorporation & Equity structure.
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10. BUILDING A PRODCUT
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11. BUILDING A PRODUCT
Avoid achieving failure.
Successfully executing a bad plan.
On time, on budget, high quality, beautiful design, something nobody wants.
Minimize time through loop.
Ideas > Build > Code > Measure > Data > Learn
The MVP (Minimum Viable Product)
Defining the MVP
Test your hypotheses and prove that it works
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12. MINIMUM VIABLE
PRODUCT
Big vision in small increments
Requires commitment to iteration
Multiple shots on goal
Visionary customers can “fill in the gaps” if the product solves a real problem
Establish a baseline, measure user behavior now
Tune the engine
Analytics! (Google, Mixpanel)
Avoid building products that nobody wants
Pivot or persevere
Change directions, but build on what you’ve learned.
Speed Wins
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13. LAUNCHING
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14. DON’T LAUNCH
Marketing Launch vs. Product Launch
Test your hypothesis
Make your product available to the public.
Continuous development of product.
Correct quickly.
Initial user acquisition.
Landing/Signup page
Building your social capital
Advertising & partnerships
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15. MARKETING LAUNCH
Announce a new product, start its PR campaign and engage in buzz marketing activities.
Drives customers into sales pipeline.
Not renewable acquisition source.
Establish credibility with partners.
Do you know who you want to work with?
Help raise money
Establishes positioning
Need to you know your business model
You’don’tget a second chance
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16. SERVICE OPERATIONS
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17. SERVICE OPERATIONS
You’ve launched your product! Now the hard part starts...
Product Iteration
Collecting and responding to user feedback.
Analytics 101
Using metrics to improve Acquisition, Retention, Engagement, and
Monetization.
Rapid Split Tests
Keep it simple enough to use and understand
Metrics should be Actionable, Accessible, and Auditable.
Look at cohorts over time
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18. SOCIAL MEDIA
The importance of Social
Reach new customers in places they’re already hanging out.
Exposure
Engagement
Conversion
Build on your blogging experience to actively respond to users.
Your loudest complainers can become your strongest advocates
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19. TOOLS COVERED
Facebook Mixpanel
Twitter Survey Monkey
Pinterest Hootsuite
LaunchRock MindNode
Google Analytics MailChimp
Google Docs GetSatisfaction
Pivotal Tracker
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20. BRAVOYOURCITY.COM
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