This document discusses how to attract readers and advertisers to pet blogs by featuring pet lifestyle products. It recommends adding products to support readers who want to learn about new and useful items, and to gain potential advertisers from product companies. Including product reviews, giveaways and fundraisers can help expand the blog's business. Over $50 billion is spent annually on pets in the US, showing the size of the pet product market bloggers can tap into by navigating and categorizing products for style, manufacturing, price and more. Sources to find products include pinboard sites, newsletters, trade shows and reader submissions.

1. Navigating the Pet Lifestyle
Product Landscape
How to Attract Readers and Advertisers
with the Hottest Trend in Pet Blogging
Jaime Derringer
Founder & Editor, Design Milk & Dog Milk
Kate Benjamin
Founder & Editor, Moderncat.net

2. Design Milk Founded in 2006
700K+ subscribers
2 million+ page views/month
Dog Milk Founded in 2010
2800 subscribers
125K page views/month
Navigating the Pet Lifestyle Product Landscape

3. Founded in 2007
23K+ subscribers
300K+ page views/month
Navigating the Pet Lifestyle Product Landscape

4. Navigating the Pet Lifestyle Product Landscape

5. Navigating the Pet Lifestyle Product Landscape

6. Navigating the Pet Lifestyle Product Landscape

7. Dedicated to Modern Design Where Dogs Meet Design
Navigating the Pet Lifestyle Product Landscape

8. Why Should I Add Products To My Blog?
• Do it for your readers: Readers want to
know about what’s new, interesting, useful
• Do it to support your blog: Product
manufacturers, designers, retailers and
distributors are your potential advertisers
• Do it to expand your business: Developing
relationships leads to bigger and better
things
Navigating the Pet Lifestyle Product Landscape

9. SAY WHAT!?
• 46.3 million households with a dog
in the United States
• 38.9 million have a cat
• 62% of all US households own a
pet of some sort (dog, cat, bird,
fish, reptile, etc.)
• $50-55 BILLION (!) spent on pets in
2011-2012 Source: americanpetproducts.org
Navigating the Pet Lifestyle Product Landscape

10. The Pet Lifestyle
Product Landscape
Navigating the Pet Lifestyle Product Landscape

11. Categorizing Pet Lifestyle Products: STYLE
Traditional Modern
Glamour
Navigating the Pet Lifestyle Product Landscape

12. Categorizing Pet Lifestyle Products: MANUFACTURING
Handmade, Mass
One-of-a-kind Production
Navigating the Pet Lifestyle Product Landscape

13. Categorizing Pet Lifestyle Products: PRICE
$ $$$$
Navigating the Pet Lifestyle Product Landscape

14. Pet Lifestyle Products
and Your Blog
Navigating the Pet Lifestyle Product Landscape

15. Product Giveaways
Navigating the Pet Lifestyle Product Landscape

16. Fundraisers
Navigating the Pet Lifestyle Product Landscape

17. Product Reviews
Navigating the Pet Lifestyle Product Landscape

18. Where to Find
Pet Lifestyle Products
Navigating the Pet Lifestyle Product Landscape

19. Pinboard or Catalog Sites: Fancy & Pinterest
Navigating the Pet Lifestyle Product Landscape

20. Newsletters
Navigating the Pet Lifestyle Product Landscape

21. Trade Shows
Navigating the Pet Lifestyle Product Landscape

22. Reader Submissions
Navigating the Pet Lifestyle Product Landscape

23. Questions?
Navigating the Pet Lifestyle Product Landscape