Strategies to Strengthen Employee Engagement & Communication

STRATEGIES
+
to keep employees
eng aged &
informed

Engaged team members spark
critical to every organization :
T W O T HI N G S

T W O T HI N G S
P A S S I O N P R O D U C T I V I T Y&

T W O T HI N G S
P A S S I O N P R O D U C T I V I T Y&
YET ONLY 25% OF EMPLOYERS HAVE A DEFINED EMPLOYEE ENGAGEMENT STRATEGY
(Dale Carnegie)

Highly engaged employees are
38% more likely to have
above-average productivity levels.
“
Workplace
Research Foundation

Highly engaged employees are
responsible for 80%
of customer satisfaction
“
The Macleod Report

Employee engagement is evident
when there are happy people
on both sides
of the conversation
(and customers can sense this)

That sounds pretty great...
but what drives
engagement?

That sounds pretty sweet...
but what drives
engagement?
I N F O R M A T I O N

That sounds pretty sweet...
but what drives
engagement?
I N F O R M A T I O N
it all starts here.

Passion & advocacy come from
what we know
and
what we’ve experienced

Companies with an employee
advocacy program report a 26%
increase in year-over-year growth.
“
Aberdeen Group

THE PROBLEM:
growth can create

THE PROBLEM:
i n f o r m a t i o n g a p s
growth can create

FAR-FLUNG
COMPANIES
THE PROBLEM:
i n f o r m a t i o n g a p s
STARTUPS
VIRTUAL
ORGANIZATIONS
growth can create
RE-ORGS
e s p e c i a l l y i n:

Employees need to know what’s going
on—especially during times of
company growth or fluctuation.
Information is critical to employee
satisfaction & performance.

92% of employees will work harder
if they know the company’s goals.“BetterWorks
Employee Sentiment

92% of employees will work harder
if they know the company’s goals.“BetterWorks
Employee Sentiment
information = ownership

ABC | Always Be Closing
it’s not just about :

you also need to:

you also need to:
ABA | Always Be Answering

you also need to:
ABA | Always Be Answering
BUT WHAT QUESTIONS
SHOULD YOU ANSWER?

4 KEY QUESTIONS | Lee Colan, Ph.D

“Where are
we going?”
1.
GOALS

“Where are
we going?”
“What are
we doing to
get there?”
1. 2 .
PLANSGOALS

“Where are
we going?”
“What are
we doing to
get there?”
“How can I
contribute?”
1. 2 . 3.
PLANS ROLESGOALS

“Where are
we going?”
“What’s in it
for me?”
“What are
we doing to
get there?”
“How can I
contribute?”
1. 2 . 3. 4.
PLANS ROLESGOALS REWARDS

By breaking it down to these
questions,
you’ll keep the focus
direct and targeted
to the information your employees
need in order to do their jobs.

Best-in-class companies are
51% more likely to enable employees
to search and access relevant articles.
“
Aberdeen Group

Best-in-class organizations are
3x more likely to enable employees
to share content on social networks.
“
Aberdeen Group

• Company plans and progress
• Additions/subtractions to the team
• Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
• Competitor and industry information
WHAT YOU SHOULD SHARE:

MOST COMPANIES DO
A GOOD JOB WITH:

Company plans and progress
MOST COMPANIES DO
A GOOD JOB WITH:

Additions/subtractions to the team
MOST COMPANIES DO
A GOOD JOB WITH:

Additions/subtractions to the team
Small and large wins
MOST COMPANIES DO
A GOOD JOB WITH:

• Company plans and progress
Competitor and industry information
BUT MANY STRUGGLE WITH:

Without company guidance,
employees are tasked with staying
ahead of industry & competitor
information themselves—and given
the breadth of resources available,
this can be overwhelming.

There are many places
to source information
BLOGSVIDEOS
eBOOKS WEBINARSPODCASTS
INFOGRAPHICS

in
understanding of:leads to an sistentcon
CUSTOMERS & COMPETITORS
This wide variety of news outlets

This knowledge gap,
in turn, leads to
inefficiencies
across the board—
from poor use of
time, all the way to
an uninformed
workforce.

The best companies
keep everyone on
the same page using:
• Regular meetings // expensive
• Intranet/extranet // inconsistent
• Chat & messaging // thread issues
• Online community // archiving

The best companies
keep everyone on
but what if there was
another option?

The best companies
keep everyone on
• Email and web

The best companies
keep everyone on
• Email and web This is
where the
majority of
employees
already are!

We’ve all had the
“you should read this!”
email-sending boss...
c o n f e s s i o n:

We’ve all had the
“you should read this!”
email-sending boss...
c o n f e s s i o n:
There was a better
way to communicate?
WHAT IF:

EXISTING
WORKFLOW
Your employees
are already using
web & email
INTERNAL COMMS

EXISTING
WORKFLOW
Hassle can be
detrimental to
advocacy initiative
INTERNAL COMMS
EASE
OF USE
Your employees
are already using
web & email

EXISTING
WORKFLOW
Hassle can be
detrimental to
advocacy initiative
CURATION
UP & DOWN
Corporate controls
posting, but
everyone can
suggest content
INTERNAL COMMS
EASE
OF USE
Your employees
are already using
web & email

EXISTING
WORKFLOW
KEY
METRICS
Insight to gauge
participation &
effectiveness
Hassle can be
detrimental to
advocacy initiative
CURATION
UP & DOWN
Corporate controls
posting, but
everyone can
suggest content
INTERNAL COMMS
EASE
OF USE
Your employees
are already using
web & email

We need to look at
Marketing & Communications
FROM THE INSIDE-OUT

We need to look at
FROM THE INSIDE-OUT
WITHOUT INFORMATION
there is no engagement

We need to look at
WITHOUT INFORMATION
FROM THE INSIDE-OUT
AND WITHOUT
ENGAGEMENT

We need to look at
WITHOUT INFORMATION
FROM THE INSIDE-OUT
AND WITHOUT
ENGAGEMENT
there is no advocacy.

+
@convince | @jaybaer @BambuBySprout

Strategies to Strengthen Employee Engagement & Communication

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