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http://www.niso.org/news/events/2013/webinars/accessibility



            NISO Webinar:
        Universal Accessibility:
  Creating E-Books Anyone Can Read

                   March 13, 2013
                       Speakers:
          Anne Taylor Director of Access Technology,
               National Federation for the Blind;
           Ginny Grant, Product Manager, Benetech;
Michele Bruno Program Manager, Accessibility, Cengage Learning
eBook Access for Everyone



         Anne Taylor
         Director of Access Technology
         Jernigan Institute
         National Federation of the Blind
Where do blind readers get
    their books?
   National Library Service for the Blind and
    Physically Handicapped:
     Cartridges

     Downloads

   Learning Ally
   Bookshare
   AccessText
   Louis database
   Commercial audiobooks (e.g. Audible)
   Commercial eBooks (e.g. iBooks)
                    National Federation of the Blind
Mainstream eBooks

   Blio
   iBooks
   Google Play Books
   Overdrive on PC
   Nook iOS app



               National Federation of the Blind
The Accessibility Gap
    The goal is not only equal access, but also equal user
     experience
    Digital book formats can be translated into any desired format;
     but technology barriers are being created
        Format
            EPUB 3
        Hardware
            Kindle Keyboard, Fire and PC: has TTS, but TTS is switched
             off for some books
            Sony reader is inaccessible
            Nook has partial accessibility (depending on the platform)
            iOS has the best user experience
                            National Federation of the Blind
How to implement accessible
    eBook solutions
   Target formats
       EPUB
       DAISY
       Accessible HTML (WAI guidelines)
       XML
       Braille output
   Platform
       Ensure that content is interoperable, and not
        device-specific



                      National Federation of the Blind
Resources
   DAISY consortium: http://www.daisy.org/
   W3C WAI guidelines: http://www.w3.org/WAI/
   Accessible EPUB 3:
    http://shop.oreilly.com/product/0636920025283.do
   Tips for Creating Accessible EPUB 3 Files:
    http://www.diagramcenter.org/standards-and-
    practices/54-9-tips-for-creating-accessible-epub-3-
    files.html



                      National Federation of the Blind
Contact us
   National Federation of the Blind
       Anne Taylor
        1800 Johnson Street
        Baltimore, MD 21230
        Phone: 410-659-9314 ext. 2413
        ataylor@nfb.org




                        National Federation of the Blind
“Anywhere, Anytime Reading
for Readers with Print Disabilities”
       NISO Webinar April 10, 2013




                                       9
Presenter

                  Ginny Grant
        Product Manager, Literacy Program




Bookshare and The DIAGRAM Center are part of Benetech’s Literacy Program


                                                                           10
Agenda
 Benetech’s Literacy Program Initiatives

 Partnership with IDPF & Project Readium

 Accessible Books Accessible Anywhere!

 Key Benefits for Print Disabled Readers

 Q & A Time

                                            11
Benetech’s Literacy Program Initiatives
Bookshare Service
• Accessible online library
• Scale, efficiency
• Getting books into students’ hands




    Reading Tools & Training
    • Professional development workshops                 Born
    • Cloud-based bookshelf                            Accessible
    • MP3 download
    • Web Reader                                       • Content Tools
                                                       • Discovery
                                                       • Services
               DIAGRAM: R&D
               • Tools for accessible image creation
               • Technical standards
               • Research, training and best
                 practice guidelines
The “Easy” Stuff:
  Structure & Textual Elements
 Real navigation
 Real style sheets (separate from content)
 Real text (not “fixed layout” pictures)
 Real lists
 Real tables with logical headers

 Standards & Practices:
   EPUB 3 (thank you DAISY 3)
   Best practices make all the difference
Highlights of Accessible Content
   Structure                                                                         Images
   Navigation                                                                        Longdesc
   Sections                                                                          DIAGRAM Content Model




Text                                                                                                Math
Reflowable
                                                                                                    MathML
Style/Content
                                                                                                    Description
Formatting




  Tables & Lists                                                                        Video
  Headers                                                                               Track: subtitles,
  Ordering                                                                              description, etc.

                Accessible EPUB 3 Guidelines: http://idpf.org/accessibility/guidelines/nav.php
Project Readium
 Open Source Reading Tool software for EPUB 3
   International Digital Publishing Forum (IDPF.org)
       • Producing EPUB 3 samples representing all major features of
         the standard for use by the publishing industry
       • Developed a free conversion tool to generate EPUB 3 files
       • Bookshare is the largest implementer for production use
    Readium (readium.org)
       • Major initiative to develop a reference implementation of the
         IDPF EPUB 3 standards using WebKit Engine
         • WebKit is an open source rendering engine for HTML and
           related Web Standards
       • Bookshare took a “branch” of the Readium code and added
         accessibility features
       • Bookshare is collaborating with Readium.Org and IDPF to add
         functionality
  15
Accessible Books, Accessible Anywhere!
 Titles from search results, download history or bookshelf
  have a “Read Now” link in supported Internet Browsers
  Auto-conversion to EPUB 3 and launch of Bookshare
    Web Reader




                                                       16
Accessible Books, Accessible Anywhere!
 Bookshare Web Reader Provides Anywhere,
  Anytime Reading of Accessible Books
    One-click on “Read Now” link from within Bookshare
    Browser-based reading tool
     • No special software or hardware needed ($0 Cost)
         o Based on IDPF’s Readium Project (open source software)
     • Optimized for use in Google Chrome
         o Plug-in required for Synchronized Highlighting with
           Text-to-Speech (TTS)
     • Also available for use in IE9, IE10 and Firefox;
       User listens to book using standard TTS engine
    > 187,000 Books available for reading real-time

                                                                    17
Benefits for Print-Disabled Readers
 Settings for different accessibility needs
  
  
      Font sizes up to
      Color schemes
                      70 pt.
     Night mode
     Scrolling vs. pagination options
     Full-screen and Margin settings
     Text-to-Speech Rate
 Table of Contents
   Jump to Page


                                               18
Benefits for Print-Disabled Readers
 Synchronized Highlighting and Text-to-Speech
   Word- and Sentence-level highlighting (Chrome)
   Improve outcomes for readers with Dyslexia and
    other reading disabilities




                                                     19
Benefits for Print-Disabled Readers
 Described Images and Math Equations
   Where available, images are described for B/VI or
    users who are verbal vs. visual




                                                    20
Benefits for Print-Disabled Readers
 Easy Navigation of Book Contents
   Table of Contents
      Chapters, Sections, Sub-Sections and Jump-to-Page
   Forward and Back movement




                                                           21
What can be read on the
           Bookshare Web Reader?
 Free Reading, Textbooks & Classroom Materials
      187,000+ Titles in the Bookshare Library
      10,500+ Textbooks
         • 4,200+ NIMAC K-12 textbooks w/images for learners with
           Teacher-assigned Bookshelves
         • College/University textbooks
 Special Collections for Easy Browsing
        New York Times Best Sellers
        Newbery, Caldecott Winners
        Veterans sub-collections
        1,000+ books in Spanish
22
Bookshare Enhancements
 Bookshare enhanced and put code back into
  the Open Source Repository called Github
   Accessibility Improvements
       • Worked with a nationally-known organization who performed
         an accessibility audit on Project Readium and Bookshare
       • Bookshare enhanced the reading tool in order to support users
         with Screen Readers (like JAWS or AMIS) and to allow the
         native TTS engine in Chrome to access books
       • Bookshare expanded the TTS functionality under the code
         name “Benespeak” and added that library back to the project




  23
Bookshare Enhancements
 Bookshare enhanced and put code back into
  the Open Source Repository called Github
    Digital Rights
       • Publishers are understandably concerned that the content of
         their books could be easily disseminated across the internet
           • Bookshare ensures that only active, certified members with
              Print Disabilities (as defined in the Chafee Amendment)
              can access these books
           • Bookshare’s Bookshelf concept allows access to
              NIMAC-sourced textbooks for qualified U.S. students
           • Books are not downloaded, so cannot be copied and used
              by non-qualified readers




  24
Thank you! Want to Know More?
 Visit Bookshare (www.bookshare.org)
     Free Readers for Bookshare Members
     Learn more about the new Bookshare Features
          Video on the Bookshare Web Reader
     Membership Questions and Qualifications
 Visit Readium (www.readium.org)
 Visit the International Digital Publishing Forum (IDPF.org)
 Visit The DIAGRAM Center (http://diagramcenter.org)
     Top Ten Tips for Accessible EPUB 3

                          Ginny Grant
                Product Manager, Literacy Program
                     ginnyg@bookshare.org
      Also: info@bookshare.org or support@bookshare.org
                                                          25
A Publisher Perspective
Towards Accessibility
About Cengage Learning
      Our Company
     With annual revenues of approximately $2 billion, the company has 5,500 employees
     with operations in more than 20 countries around the world.
      Our Markets
          • Academic- K12; postsecondary
          • Professional
          • Library markets
          • Worldwide
       Our Products and Services
          • Learning resources; textbooks, supplemental materials, digital products
          • Library reference products
       Our Brands
          • Brooks Cole, Course Technology, Gale, South-Western, Wadsworth


27
Accessibility Evolution
     • Print textbook alternate formats
     • Accessible digital landscape: new considerations
     • Cengage Learning response
        Accessible Ebook
     • Environment of change
     • Challenges and opportunities
     • Cengage Learning looks forward




28
Print Textbook Alternate Formats




29
Accessible Digital Landscape: New Considerations
     Technology Influences
         •   World Wide Web
         •   PDF enhancements
         •   Web Content Accessibility Guidelines




30
Cengage Learning Response
     • Workflow and production processes
     • AccessText.org
     • Shift to digital




31
Accessible Ebook
     • CengageBrain.com
     • What makes an ebook accessible
     • Beyond print disabled; accessibility for everyone




32   Cengage Learning Accessibility
Environment of Change



        Operating Systems
        Windows XP, 7, 8
        Vista
        Apple iOS
        …any many others…




33
Environment of Change



        Operating Systems
        Windows XP, 7, 8
        Vista
        Apple iOS
                            Browsers
        …any many others…
                            Internet Explorer

                            FireFox

                            Safari

                            …any many others…




34
Environment of Change


        Operating Systems
        Windows XP, 7, 8
        Vista
        Apple iOS
                                 Browsers
        …any many others…
                                 Internet Explorer

                AT               FireFox

                Screen readers   Safari

                Magnifiers       …any many others…

                …any many
                others…




35
Environment of Change


        Operating Systems
        Windows XP, 7, 8
        Vista
        Apple iOS
                                    Browsers
        …any many others…
                                    Internet Explorer

                AT                  FireFox

                Screen readers      Safari

                Magnifiers          …any many others…

                …any many
                others…
                                 Mobile Devices

                                 smartphone

                                 tablets
                                 ??
36
Environment of Change


        Operating Systems
        Windows XP, 7, 8
        Vista
        Apple iOS
                                    Browsers
        …any many others…
                                    Internet Explorer

                AT                  FireFox

                Screen readers      Safari

                Magnifiers          …any many others…

                …any many
                others…
                                 Mobile Devices

                                 smartphone

                                 tablets
37                               ??
Challenges and Opportunities
     Content
         •   STEM content
         •   Multimedia

     Technology
         •   New Devices
         •   Old technology
         •   Tools
         •   Standards




38
Looking Forward
     One publishers evolutionary approach
           • Awareness
           • Design with accessibility in mind



     Collaboration
           • Continue to participate
           • Encourage user feedback
           • Share experiences




39
‹#›
NISO Webinar
Universal Accessibility:
Creating E-Books Anyone Can Read

                Questions?
 All questions will be posted with presenter answers on
        the NISO website following the webinar:

http://www.niso.org/news/events/2013/webinars/accessibility



                     NISO Webinar • April 10, 2013
THANK YOU
           Thank you for joining us today.
Please take a moment to fill out the brief online survey.

         We look forward to hearing from you!

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NISO Webinar April 10

  • 1. http://www.niso.org/news/events/2013/webinars/accessibility NISO Webinar: Universal Accessibility: Creating E-Books Anyone Can Read March 13, 2013 Speakers: Anne Taylor Director of Access Technology, National Federation for the Blind; Ginny Grant, Product Manager, Benetech; Michele Bruno Program Manager, Accessibility, Cengage Learning
  • 2. eBook Access for Everyone Anne Taylor Director of Access Technology Jernigan Institute National Federation of the Blind
  • 3. Where do blind readers get their books?  National Library Service for the Blind and Physically Handicapped:  Cartridges  Downloads  Learning Ally  Bookshare  AccessText  Louis database  Commercial audiobooks (e.g. Audible)  Commercial eBooks (e.g. iBooks) National Federation of the Blind
  • 4. Mainstream eBooks  Blio  iBooks  Google Play Books  Overdrive on PC  Nook iOS app National Federation of the Blind
  • 5. The Accessibility Gap  The goal is not only equal access, but also equal user experience  Digital book formats can be translated into any desired format; but technology barriers are being created  Format  EPUB 3  Hardware  Kindle Keyboard, Fire and PC: has TTS, but TTS is switched off for some books  Sony reader is inaccessible  Nook has partial accessibility (depending on the platform)  iOS has the best user experience National Federation of the Blind
  • 6. How to implement accessible eBook solutions  Target formats  EPUB  DAISY  Accessible HTML (WAI guidelines)  XML  Braille output  Platform  Ensure that content is interoperable, and not device-specific National Federation of the Blind
  • 7. Resources  DAISY consortium: http://www.daisy.org/  W3C WAI guidelines: http://www.w3.org/WAI/  Accessible EPUB 3: http://shop.oreilly.com/product/0636920025283.do  Tips for Creating Accessible EPUB 3 Files: http://www.diagramcenter.org/standards-and- practices/54-9-tips-for-creating-accessible-epub-3- files.html National Federation of the Blind
  • 8. Contact us  National Federation of the Blind  Anne Taylor 1800 Johnson Street Baltimore, MD 21230 Phone: 410-659-9314 ext. 2413 ataylor@nfb.org National Federation of the Blind
  • 9. “Anywhere, Anytime Reading for Readers with Print Disabilities” NISO Webinar April 10, 2013 9
  • 10. Presenter Ginny Grant Product Manager, Literacy Program Bookshare and The DIAGRAM Center are part of Benetech’s Literacy Program 10
  • 11. Agenda  Benetech’s Literacy Program Initiatives  Partnership with IDPF & Project Readium  Accessible Books Accessible Anywhere!  Key Benefits for Print Disabled Readers  Q & A Time 11
  • 12. Benetech’s Literacy Program Initiatives Bookshare Service • Accessible online library • Scale, efficiency • Getting books into students’ hands Reading Tools & Training • Professional development workshops Born • Cloud-based bookshelf Accessible • MP3 download • Web Reader • Content Tools • Discovery • Services DIAGRAM: R&D • Tools for accessible image creation • Technical standards • Research, training and best practice guidelines
  • 13. The “Easy” Stuff: Structure & Textual Elements  Real navigation  Real style sheets (separate from content)  Real text (not “fixed layout” pictures)  Real lists  Real tables with logical headers  Standards & Practices:  EPUB 3 (thank you DAISY 3)  Best practices make all the difference
  • 14. Highlights of Accessible Content Structure Images Navigation Longdesc Sections DIAGRAM Content Model Text Math Reflowable MathML Style/Content Description Formatting Tables & Lists Video Headers Track: subtitles, Ordering description, etc. Accessible EPUB 3 Guidelines: http://idpf.org/accessibility/guidelines/nav.php
  • 15. Project Readium  Open Source Reading Tool software for EPUB 3  International Digital Publishing Forum (IDPF.org) • Producing EPUB 3 samples representing all major features of the standard for use by the publishing industry • Developed a free conversion tool to generate EPUB 3 files • Bookshare is the largest implementer for production use  Readium (readium.org) • Major initiative to develop a reference implementation of the IDPF EPUB 3 standards using WebKit Engine • WebKit is an open source rendering engine for HTML and related Web Standards • Bookshare took a “branch” of the Readium code and added accessibility features • Bookshare is collaborating with Readium.Org and IDPF to add functionality 15
  • 16. Accessible Books, Accessible Anywhere!  Titles from search results, download history or bookshelf have a “Read Now” link in supported Internet Browsers  Auto-conversion to EPUB 3 and launch of Bookshare Web Reader 16
  • 17. Accessible Books, Accessible Anywhere!  Bookshare Web Reader Provides Anywhere, Anytime Reading of Accessible Books  One-click on “Read Now” link from within Bookshare  Browser-based reading tool • No special software or hardware needed ($0 Cost) o Based on IDPF’s Readium Project (open source software) • Optimized for use in Google Chrome o Plug-in required for Synchronized Highlighting with Text-to-Speech (TTS) • Also available for use in IE9, IE10 and Firefox; User listens to book using standard TTS engine  > 187,000 Books available for reading real-time 17
  • 18. Benefits for Print-Disabled Readers  Settings for different accessibility needs   Font sizes up to Color schemes 70 pt.  Night mode  Scrolling vs. pagination options  Full-screen and Margin settings  Text-to-Speech Rate  Table of Contents  Jump to Page 18
  • 19. Benefits for Print-Disabled Readers  Synchronized Highlighting and Text-to-Speech  Word- and Sentence-level highlighting (Chrome)  Improve outcomes for readers with Dyslexia and other reading disabilities 19
  • 20. Benefits for Print-Disabled Readers  Described Images and Math Equations  Where available, images are described for B/VI or users who are verbal vs. visual 20
  • 21. Benefits for Print-Disabled Readers  Easy Navigation of Book Contents  Table of Contents  Chapters, Sections, Sub-Sections and Jump-to-Page  Forward and Back movement 21
  • 22. What can be read on the Bookshare Web Reader?  Free Reading, Textbooks & Classroom Materials  187,000+ Titles in the Bookshare Library  10,500+ Textbooks • 4,200+ NIMAC K-12 textbooks w/images for learners with Teacher-assigned Bookshelves • College/University textbooks  Special Collections for Easy Browsing  New York Times Best Sellers  Newbery, Caldecott Winners  Veterans sub-collections  1,000+ books in Spanish 22
  • 23. Bookshare Enhancements  Bookshare enhanced and put code back into the Open Source Repository called Github  Accessibility Improvements • Worked with a nationally-known organization who performed an accessibility audit on Project Readium and Bookshare • Bookshare enhanced the reading tool in order to support users with Screen Readers (like JAWS or AMIS) and to allow the native TTS engine in Chrome to access books • Bookshare expanded the TTS functionality under the code name “Benespeak” and added that library back to the project 23
  • 24. Bookshare Enhancements  Bookshare enhanced and put code back into the Open Source Repository called Github  Digital Rights • Publishers are understandably concerned that the content of their books could be easily disseminated across the internet • Bookshare ensures that only active, certified members with Print Disabilities (as defined in the Chafee Amendment) can access these books • Bookshare’s Bookshelf concept allows access to NIMAC-sourced textbooks for qualified U.S. students • Books are not downloaded, so cannot be copied and used by non-qualified readers 24
  • 25. Thank you! Want to Know More?  Visit Bookshare (www.bookshare.org)  Free Readers for Bookshare Members  Learn more about the new Bookshare Features  Video on the Bookshare Web Reader  Membership Questions and Qualifications  Visit Readium (www.readium.org)  Visit the International Digital Publishing Forum (IDPF.org)  Visit The DIAGRAM Center (http://diagramcenter.org)  Top Ten Tips for Accessible EPUB 3 Ginny Grant Product Manager, Literacy Program ginnyg@bookshare.org Also: info@bookshare.org or support@bookshare.org 25
  • 27. About Cengage Learning Our Company With annual revenues of approximately $2 billion, the company has 5,500 employees with operations in more than 20 countries around the world. Our Markets • Academic- K12; postsecondary • Professional • Library markets • Worldwide Our Products and Services • Learning resources; textbooks, supplemental materials, digital products • Library reference products Our Brands • Brooks Cole, Course Technology, Gale, South-Western, Wadsworth 27
  • 28. Accessibility Evolution • Print textbook alternate formats • Accessible digital landscape: new considerations • Cengage Learning response Accessible Ebook • Environment of change • Challenges and opportunities • Cengage Learning looks forward 28
  • 30. Accessible Digital Landscape: New Considerations Technology Influences • World Wide Web • PDF enhancements • Web Content Accessibility Guidelines 30
  • 31. Cengage Learning Response • Workflow and production processes • AccessText.org • Shift to digital 31
  • 32. Accessible Ebook • CengageBrain.com • What makes an ebook accessible • Beyond print disabled; accessibility for everyone 32 Cengage Learning Accessibility
  • 33. Environment of Change Operating Systems Windows XP, 7, 8 Vista Apple iOS …any many others… 33
  • 34. Environment of Change Operating Systems Windows XP, 7, 8 Vista Apple iOS Browsers …any many others… Internet Explorer FireFox Safari …any many others… 34
  • 35. Environment of Change Operating Systems Windows XP, 7, 8 Vista Apple iOS Browsers …any many others… Internet Explorer AT FireFox Screen readers Safari Magnifiers …any many others… …any many others… 35
  • 36. Environment of Change Operating Systems Windows XP, 7, 8 Vista Apple iOS Browsers …any many others… Internet Explorer AT FireFox Screen readers Safari Magnifiers …any many others… …any many others… Mobile Devices smartphone tablets ?? 36
  • 37. Environment of Change Operating Systems Windows XP, 7, 8 Vista Apple iOS Browsers …any many others… Internet Explorer AT FireFox Screen readers Safari Magnifiers …any many others… …any many others… Mobile Devices smartphone tablets 37 ??
  • 38. Challenges and Opportunities Content • STEM content • Multimedia Technology • New Devices • Old technology • Tools • Standards 38
  • 39. Looking Forward One publishers evolutionary approach • Awareness • Design with accessibility in mind Collaboration • Continue to participate • Encourage user feedback • Share experiences 39
  • 41. NISO Webinar Universal Accessibility: Creating E-Books Anyone Can Read Questions? All questions will be posted with presenter answers on the NISO website following the webinar: http://www.niso.org/news/events/2013/webinars/accessibility NISO Webinar • April 10, 2013
  • 42. THANK YOU Thank you for joining us today. Please take a moment to fill out the brief online survey. We look forward to hearing from you!

Hinweis der Redaktion

  1. Briefly on structure and text…. Many publishers follow good practices already, though educational materials including STEM require lots of structure to be most usable.
  2. Image: Screen shot of a biology book shown in the Bookshare Web Reader. There are two viewing panes. The left hand pane shows a well ordered structure of headings and sub-headings, going four layers deep, all selectable. The right hand pane shows an image with a description, an active link, and reflowable text.
  3. First I’d like to tell you a little about Cengage Learning. We are a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Our products and services are designed to foster academic excellence and professional development, increase student engagement, improve learning outcomes and deliver authoritative information to people whenever and wherever they need it. Through our unique position within both the library and academic markets, Cengage Learning is providing integrated learning solutions that bridge the library to the classroom. Our brands include Brooks/Cole, Course Technology, Delmar, Gale, Heinle, South-Western, Wadsworth, among others.
  4. My segment of this presentation will focus on how accessible print textbook formats have changed over the last 15 years.We’ll look at data trends from our customers for accessible alternate format requestsNext I’ll talk about some of the accessibility influences in the digital landscapeI’ll share our response to these influences and how we make our textbooks accessible I’ll remind us of the changing technological environment -Its challenges and opportunities and finally the Cengage Learning perspective on future considerations as we continue our journey to create digital solutions that provide accessibility for everyone.
  5. Prior to the digital ebook revolution, if a student with a print disability needed special accommodations, we provided the textbook source file upon request. As with most Information technology, the format that customers asked for changed over time. Let me explain how the format changed over time by talking through this chart I am showing. In the late 90’s there were very few requests for textbook source files. And those few requests were for ASCIII format. The files were copied onto compact discs and dropped in the mail and the customer would typically receive them in about 14 days. Years later in 2003, Word documents were the most popular format requested with a notable increase in the number of requests for students with print disabilities. ASCII was almost non existent. PDF requests were just starting.Then in 2008 PDF saw a sharp uptick as the most requested textbook source file and today 2012-2013 PDF format is still the overwhelming majority , while Word continues to show signs of decline.This chart also shows consistent Increases in requests clearly indicating that demand is growing at the institution level for more accessible products.
  6. With the increase in volume and the need to accommodate customers as efficiently as possible, we knew we needed to improve the classic textbook accommodation model. At the same time we saw that the industry was shifting towards digital. In 1991 the World Wide Web came into existence providing a whole new dimension on how we access content.In 2001 we had the ability to tag a PDF for better accessibility. It did provide some capacity to separate content from presentation but was still challenging for accessibility for individuals with print disabilities.The same year we heard about Web Content A11y Guidelines 2.0 in draft and available for public comment. Fondly known as “WiCAG” they are part of a series of Web accessibility guidelines published by the W3C and they cover a wide range of recommendations for making Web content more accessible.Just a few years later in 2005 we saw PDF/UA Universal Access intended to be the Standard for accessible PDF technology. but it lacked math support for users with print disabilities.2009 WCAG 2.0 was finally complete taking about 8years. Perhaps it took so long due to the ever changing accessible digital landscape.
  7. Taking all data into consideration; our immediate customer needs came first so we streamlined internal workflows to readily create the source file formats that our customers wanted most. We saw how the format changed over time and so our workflows had to adapt as well. We provide for efficient Web based support via an online form for customer requests. Many of the source files can easily be downloaded almost immediately.Another way we provide for quick access to source files when needed is through the AccessText Network to which Cengage Learning is a co-founder and significant supporter. This service began in 2009 and is a web-based resource that enables its members to easily connect with publishers to obtain digital versions of, or permissions to create alternate textbook formats.While this helps bridge the gap for accessible textbook accommodations for the print disabled, we also needed to keep in mind the evolving accessible digital landscape and plan for the convergence of the print world with the digital world. We responded ..
  8. …with the production of our first digital ebook. And now we have more than 90% of our print textbooks available in an accessible digital format on CengageBrain.com.Our standards for creating ebooks include techniques like proper heading structure so users who are print impaired can use their screen readers to navigate a page of content like sighted users can. In this way they can skim major sections of text without necessarily needing to read each paragraph within. We have policies in place that require video components to have transcripts. Where there are links to other areas of content there needs to be a description so assistive technology announces specifically where the link will take them rather than the infamous “click here”. We don’t want our users to have to guess where there are going. Where there are images that are critical to the learning experience and the text description of the image is not already in the surrounding text, we provide text describing the purpose of the image so the print disabled as well as those users with certain cognitive impairments have the same learning experience as users who are sighted. We strive to serve a wider range of users.The print disabled are not the only consideration when we create our ebooks;. For example those users who have mobility impairments and cannot use a mouse can navigate using standard keyboard keys and know where they are on a page because we provide focus feedback ; meaning there is some unique way the button they have active stands out from all the others most notably with a change in the pattern of the button. For those users who are hearing impaired we ensure that audio content has close captioning. And for those users who have low vision we provide sufficient foreground and background color contrast so the text can be easily read.And while we were hopeful that the digital ebook solution would work for any one, any where, we are faced with ever changing technology.
  9. Lets look closer at a few of the major components of the changing technologicallandscape since it helps set the stage for some of the challenges that we consider when building our accessible ebooks. When we think about OSs something that is accessible on the windows platform may not be accessible on the Apple iOSplatform. Or vice versa.
  10. Similarly, different browsers on the market today have varying levels of accessibility. I only list a few of them here but some browsers do not support accessibility.
  11. We add Assistive Technology and their varying support for accessibility. For example screen readers like some versions of JAWS can speak Basic Math content while another screen reader like NVDA cannot speak complex math content.
  12. Let’s add evolving mobile device technology to the mix. Again, some have more support for accessibility than others. Add even more complexity is that all of these components involve many different players.
  13. One of the fundamental challenges for us as a publisher in this environment is trying to make our accessible content work with all the other components and their varying levels of accessibility.As we continue to expand accessibility for all, as you can imagine this environment presents challenges and opportunities.
  14. I am going to talk about just a few content challenges and a few technology challenges.Math and Chemistry content is still a challenge to make fully accessible.some browsers lack support for Math presentation and some screen readers lack support for math content. I mentioned that most have Basic Math speech , very few have advanced Math speech. We are watching closely and are piloting how best to integrate accessibility into the authoring of our Math content.Multimedia content can be a challenge particularly when a linked video from a third party does not have close captioning. Multimedia can also be interactive like drag and drop functionality. This content is complex for both users of assistive technology as well as users who cannot use a mouse.Moving on to some Technology challenges, I mentioned theexplosion of tablet computers and mobile devices some of which are not accessible.Assistive Technology is not keeping pace with content providers who are making accessible content like the Math content I already spoke about.The tools that authors use to create content are evolving. MS OFFICE 2010 has better accessibility guidance but older versions don’t and many authors still use older versions.Our composition tools are also getting better at helping us create more accessible files yet some areas are still evolving.I mentioned earlier how WiCAG came about to help make web content more accessible. We are hopeful that the new standards like the Section 508 Refresh will help all players in the environment by providing more opportunity to develop more accessible products.
  15. As we at Cengage Learning look forward, and this is just one publishers perspective, I am going to share some of the areas that we think are important as we continuously seek to identify and evaluate opportunities for improving the accessibility and usability of our all of our digital products. Our internal communications are important to increase accessibility awareness throughout our organization As we learn what is happening externally we communicate that internally. We assimilate industry best practices with our Internal standards to guide our ally efforts. Using these standards we are better able to build accessibility farther upstream in our processes so that all new Cengage Learning products and services are designed with accessibility in mind. We seek collaborative solutions with others in the industry by remaining active in accessibility initiatives like Association of American Publishers, Software Information Industry Association, and IMS Global Learning Consortium who now has an Accessibility Leadership Team to which I was I am member.We invite users of all abilities to share suggestions for improving the accessibility of our digital products.We will continue to build relationships with the accessibility community and those committed to accessibility by telling our accessibility story. Thank you for the opportunity to share our accessibility successes at Cengage Learning.