Nagy "The Provider Perspective: The Engineered Interface"
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This presentation was provided by Andrew Nagy of EBSCO Information Services during the NISO event "The Impact of the Interface: Traditional and Non Traditional Content," held on November 20, 2019.
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Nagy "The Provider Perspective: The Engineered Interface"
- 1. | www.ebsco.com1 EBSCO Evolution Andrew Nagy Director, Software Innovation anagy@ebsco.com @asnagy A high-level view of what we’re working on
- 2. | www.ebsco.com2 Our Overall Approach Focus on building products that solve problems facing our customers and that users want to engage with
- 3. | www.ebsco.com3 EBSCO UX Transformation & Opportunity Mission: Design transformative user experiences Leveraging technology advancement to transform available user insights to power human centered design thinking
- 4. | www.ebsco.com4 Understand our users Optimize our experience1 4 Understand user needs, and identify gaps & opportunities o Why do users use our products? o What are their workflows like? o What challenges or frustrations do users encounter today? Measure & benchmark the user experience for continual improvement & optimization o How’s our product doing? o What could be better? o How does our product stack up against others? Personas, Journey Maps, Needs Analysis Production Site AssetsGoals Discovery, exploratory Iterative VOC & benchmarking, metrics-based, compare progress Type UX Design Thinking Approach Validate the experience3 Test & evaluate the user experience to drive iterative improvement & refinement o How well can users use the product? o What improvements can be made? o Did the addition of new features hurt, help or no impact? Development Site, Prototypes Iterative usability & benchmarking, metrics-based, compare progress inform Explore concepts Define & assess potential solutions or approaches o Are we headed in the right direction? o Which direction or approach is better? o How can we improve the experience? Wireframes, Prototypes Evaluative, insightful improve evaluate optimize 2
- 5. | www.ebsco.com5 Accommodating Diverse User Populations
- 6. | www.ebsco.com6 Accessibility We realize accessibility is important for users who need accommodations as well as librarians who want to provide accessible products
- 7. | www.ebsco.com7 Accessibility ”We’re thrilled that [EBSCO is] committed to providing this equal access to everyone” “If there are 80 buttons on the webpage… trying to find the Submit button…it’s gonna take a while…” Bruce Howell Accessibility Services Manager The Carroll Center for the Blind Ashley Colburn Vision Rehab Therapist The Carroll Center for the Blind
- 8. | www.ebsco.com8 Contextual Visualization For certain users, a visual interface is the preferred way to understand concepts and ideas
- 9. | www.ebsco.com9 Improving Search through a Knowledge Graph A knowledge graph which will connect content provider’s controlled vocabularies along with authorities and natural language processing to ensure users find all relevant results
- 11. | www.ebsco.com11 Making it easy for users to Access Library Content
- 12. | www.ebsco.com12 EBSCO Mobile App Allow users to conduct steps of their non-linear research process wherever they are, allowing progress to be made anytime, anywhere, and with seamless integration between their research devices
- 14. | www.ebsco.com14 Where Are You From Allowing users to access their EBSCO entitlements outside of the library website while still generating usage for the library
- 15. | www.ebsco.com15 Encouraging Faculty to Utilize Library Resources
- 16. | www.ebsco.com16 What is EBSCO Faculty Select?
- 17. | www.ebsco.com17 Learning Management System Integration through LTI Compliancy
- 18. | www.ebsco.com18 Building Connections Between Library Goals and End User Expectations
- 19. | www.ebsco.com19 Refreshed EBSCO User Experience • Reviewing past enhancement requests • Focus on mobile experience • Increasing personalization options • Testing and Iterating
- 21. | www.ebsco.com21 New eBook Viewer Experience with Chapter Download a
- 22. | www.ebsco.com22 Users are offered paths to explore or refine their search related to the search term they have entered. Contextual actions promote ease of use and efficiency
Hinweis der Redaktion
- Been at EBSCO 3 years and previously I worked for Serials Solutions and then prior to that I worked at the library at Villanova University where we founded the open source VuFind project Through out my career, I’ve talked to many customers and users about various products Excited to show you a high-level overview of the projects we’ve been working on at EBSCO
- Pragmatic approach means renewed focus on getting customer feedback before and during product building Focus on building products customers want Getting our product and development teams working directly with customers to get feedback Many product people in the audience today Continually getting feedback during the build process Conducting user research Amplitude
- EIS is working over the last year to introduce it’s own proprietary EBSCO Design Thinking Model. Design thinking is about believing we can make a difference, and having an intentional process in order to get to new, relevant solutions that create positive impact. Design Thinking gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design. THIS SLIDE ISN’T OUR MODEL BUT DEMONSTRATES OUR USER CENTRIC APPROACH, USING VARIOUS INPUTS TO SYNTHESISE STRATEGY AND DESIGN. RESEARCH AND TESTING ARE EARLY, AND OFTEN IN THE PROCESS TO SUPPORT AN EVIDENCE BASED APPORACH TO REFINGIN OUR EXECUTION AND DE-RISKING OUR GTM MVP.
- As a product team we’ve identified five key market problems based on data. I’ll be discussing our solutions to these problems today. As a librarian you need to purchase and train users with various needs
- Accessibility is a focus as we evolve and build products Incorporate accessibility from start of design versus retrofitting existing products to be accessible Designing with local, accessible and mobile first mindset
- Partnership with the Carroll Center for the Blind out of Newton, MA Local so we can work on site with them and vice versa Helping to facilitate user testing for visually impaired Providing support around implementing best practices for accessibility
- We believe in giving the user the option to choose which search functionality works best for them Allows user to build an expanded search and execute in a traditional result list Find topics they may not have known – helpful when starting research Included with EDS Interested in being a beta? Looking for betas – Feb/March 2020
- We know search and content is our bread and butter – always looking for ways to expand and enhance the content Helping to cater to international customers as well as international students within your schools Recognizes the user's language up front Expands existing Enhanced Subject Precision capabilities Combines the power of AI with our existing, proprietary search engine and algorithms Available in 280 languages
- Allows users to see related topics and ideas Nodes can expand the search Search build in left column and can execute in traditional result list
- Users can access content regardless of where they start research
- Building a mobile app to complement our platform Extends reach of our platforms and mobility of use Drives traffic to library resources Encourages users to affiliate to their library Personalization and organization options that seamlessly transfer to the desktop experience
- Highlight find my library service Ability to push content Content saved on App translates to desktop EDS and eHost
- We are working on product and functionality to help bridge the gap between faculty and the library
- Single interface where faculty can easily: Discover and access OER (Open Educational Resources) content Provide open and affordable textbooks Find and request access to unrestricted (DRM-free) library e-books from top academic publishers
- Building LMS integration to support the ability to access and use EBSCO content from within LMS Helps faculty easily discovery content within the LMS Encourage faculty use of library content No secondary log-in when accessing content from within the LMS Support deep linking into the content Well also enable integration into other LTI-supported products
- Building and improving products that meet librarian needs and students want to use.
- Working on incremental, meaningful enhancements to the EDS experience Consideration of past enhancement requests Mobile first More personalization options for users to customize their experience Built on architecture that allows EBSCO to design, build and react quickly EDS will move first, followed by EBSCOhost databases later
- Offer users a reason to personalize Save collections into projects, recommended articles, liked items, create a bibliography Integration with other services (export, FOLIO, etc) so user can customize Users do not have to personalize if they don’t want to – can still search and access full text as a guest Same privacy and GDPR compliance as existing folder
- 50% of a users first action in eBook viewer is to interact with the TOC – highly used feature Ability to download by chapter on the detailed record Improved page range selections