NISO Two Day Virtual Conference: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Oct 21-22, 2014 Gregg Gordon, President and CEO, Social Science Research Network (SSRN)

1. NISO
Webinar
2014

2. !
!
Sharing is Caring:!
Sustainably Distributing Content!
!!
!!!
!Gregg_Gordon@SSRN.com
SSRNblog.com
@SSRN
facebook: SSRNCommunity

3. Your
Right
Arm
for
a
Publica3on
in
AER?
Arthur
E.
A7ema
Erasmus
University
Ro7erdam
Werner
Brouwer
Erasmus
MC
Job
Van
Exel
Erasmus
University
Ro7erdam
(EUR)
-­‐
Department
of
Health
Policy
&
Management
January
31,
2012
Abstract:
The
Wme
tradeoff
(TTO)
method
is
popular
in
medical
decision
making
for
valuing
health
states.
We
use
it
to
elicit
economists’
preferences
for
publishing
in
top
economic
journals
and
living
without
limbs.
The
economists
value
the
journals
highly,
and
have
a
clear
preference
between
them,
with
American
Economic
Review
(AER)
the
most
preferred.
Their
responses
imply
they
would
sacrifice
more
than
half
a
thumb
for
publishing
in
AER.
The
TTO
results
are
consistent
with
ranking
and
willingness
to
pay
results,
and
indicate
that
preferences
for
journals
are
neither
guided
by
influence
factors,
nor
by
expectaWons
of
a
resulWng
salary
rise.
Number
of
Pages
in
PDF
File:
22
Keywords:
UWlity
Measurement,
Time
Tradeoff,
Willingness
to
pay,
PublicaWons
JEL
ClassificaWons:
A10,
B41,
I10
h7p://ssrn.com/abstract=997122

4. Your
Right
Arm
for
a
Publica3on
in
AER?
Arthur
E.
A7ema
Erasmus
University
Ro7erdam
Werner
Brouwer
Erasmus
MC
Job
Van
Exel
Erasmus
University
Ro7erdam
(EUR)
-­‐
Department
of
Health
Policy
&
Management
January
31,
2012
Abstract:
The
Wme
tradeoff
(TTO)
method
is
popular
in
medical
decision
making
for
valuing
health
states.
We
use
it
to
elicit
economists’
preferences
for
publishing
in
top
economic
journals
and
living
without
limbs.
The
economists
value
the
journals
highly,
and
have
a
clear
preference
between
them,
with
American
Economic
Review
(AER)
the
most
preferred.
Their
responses
imply
they
would
sacrifice
more
than
half
a
thumb
for
publishing
in
AER.
The
TTO
results
are
consistent
with
ranking
and
willingness
to
pay
results,
and
indicate
that
preferences
for
journals
are
neither
guided
by
influence
factors,
nor
by
expectaWons
of
a
resulWng
salary
rise.
Number
of
Pages
in
PDF
File:
22
Keywords:
UWlity
Measurement,
Time
Tradeoff,
Willingness
to
pay,
PublicaWons
JEL
ClassificaWons:
A10,
B41,
I10
h7p://ssrn.com/abstract=997122

5. !
!
Sharing is Caring:!
Sustainably Distributing Content!
!!
!!!
!Gregg_Gordon@SSRN.com
SSRNblog.com
@SSRN
facebook: SSRNCommunity

6. InsWtuWonal
Repository
Good
And
Bad
6 June
2005
GOOD
Excellent for institutions with the
vision, commitment, and
resources for the long-haul
Possibly the only alternative for
smaller subject areas without a
DR
Provide institutional control and
the “possibility” to change
scholarly publishing in the future
BAD
Costs are almost always
underestimated
Potential for archival loss

8. To
a7ain
knowledge,
add
things
every
day.
To
a7ain
wisdom,
subtract
things
every
day.
-­‐
Lao
Tzu

9. What
does
SSRN
do?
-­‐
online
repository
of
non-­‐refereed
working
and
refereed
accepted
papers
-­‐
email/RSS
alerts
for
new
submissions
and
web
access
to
all
content
-­‐
non-­‐exclusive
license
to
post/distribute
allows
authors
to
retain
copyright
-­‐
levels
the
playing
field

10. Monthly
New
Authors

11. Monthly
Submissions

12. Daily
New
Submissions
&
Revisions
600
500
400
300
200
100
0
Aug-­‐04
Feb-­‐05
Sep-­‐05
Mar-­‐06
Oct-­‐06
Apr-­‐07
Nov-­‐07
Jun-­‐08
Dec-­‐08
Jul-­‐09
Jan-­‐10
Aug-­‐10
Feb-­‐11
Sep-­‐11
Apr-­‐12
Submissions
by
Day
Revisions
by
Day

13. Non-­‐US
and
UK
Author
Countries
image
created
NOTE:
USA
(58%)
and
UK
(4.6%)
with
h7p://www.wordle.net

14. Users
by
Country
2011
United
States
United
Kingdom
Germany
Canada
Australia
India
China
Italy
Indonesia
France
Netherlands
Spain
Brazil
Switzerland

15. Users
by
Country
2013

16. Users
by
Country
2013

17. Annual
Downloads
2000
-­‐
2013
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Downloads
.

18. h7p://ssrn.com/abstract=1710009

19. Modeling
Scholarly
Communica3on
as
an
Informa3on
System
Steve
Marks,
Scholars
Portal,
Ontario
Council
of
University
Libraries
Andrea
Kosavic,
York
University

21. SSRN
&
NBER

22. SSRN
&
NBER

23. SSRN
&
NBER

24. SSRN
&
NBER

28. The
Effect
of
Free
Access
on
the
Diffusion
of
Scholarly
Ideas
Heekyung
Hellen
Kim
MIT
Sloan
School
of
Management
Abstract:
This
study
examines
a
relaWonship
between
free
access
to
research
arWcles
and
the
diffusion
of
their
ideas
as
measured
by
citaWon
counts.
While
free
access
should,
in
theory,
help
the
diffusion
of
ideas,
many
researchers
have
debated
the
existence
of
the
benefit
of
free
access:
reported
empirical
findings
range
from
zero
or
negaWve
effect
to
an
over
300%
increase
of
citaWons
of
non-­‐free
arWcles.
By
using
a
dataset
from
the
Social
Science
Research
Network
(SSRN),
an
open
repository
of
research
arWcles,
and
employing
a
natural
experiment
that
allows
the
esWmaWon
of
the
value
of
free
access
separate
from
confounding
factors
such
as
early
viewership
and
quality
differenWal,
this
study
idenWfies
the
causal
effect
of
free
access
on
the
citaWon
counts.
The
natural
experiment
in
this
study
is
that
a
select
group
of
published
arWcles
is
posted
on
SSRN
at
a
Wme
chosen
by
their
authors’
affiliated
organizaWons
or
SSRN,
not
by
their
authors.
Using
a
difference-­‐in-­‐
difference
method
and
comparing
the
citaWon
profiles
of
the
arWcles
before
and
aner
the
posWng
Wme
on
SSRN
against
a
group
of
control
arWcles
with
similar
characterisWcs,
I
esWmated
the
effect
of
the
SSRN
posWng
on
citaWon
counts.
The
arWcles
posted
on
SSRN
receive
more
citaWons
even
prior
to
being
posted
on
SSRN,
suggesWng
that
they
are
of
higher
quality.
Their
citaWon
counts
further
increase
aner
being
posted,
gaining
an
addiWonal
10-­‐20%
of
citaWons.
This
gain
is
likely
to
be
caused
by
the
free
access
that
SSRN
provides.

29. The
Effect
of
Free
Access
on
the
Diffusion
of
Scholarly
Ideas
Heekyung
Hellen
Kim
MIT
Sloan
School
of
Management
Abstract:
This
study
examines
a
relaWonship
between
free
access
to
research
arWcles
and
the
diffusion
of
their
ideas
as
measured
by
citaWon
counts.
While
free
access
should,
in
theory,
help
the
diffusion
of
ideas,
many
researchers
have
debated
the
existence
of
the
benefit
of
free
access:
reported
empirical
findings
range
from
zero
or
negaWve
effect
to
an
over
300%
increase
of
citaWons
of
non-­‐free
arWcles.
By
using
a
dataset
from
the
Social
Science
Research
Network
(SSRN),
an
open
repository
of
research
arWcles,
and
employing
a
natural
experiment
that
allows
the
esWmaWon
of
the
value
of
free
access
separate
from
confounding
factors
such
as
early
viewership
and
quality
differenWal,
this
study
idenWfies
the
causal
effect
of
free
access
on
the
citaWon
counts.
The
natural
experiment
in
this
study
is
that
a
select
group
of
published
arWcles
is
posted
on
SSRN
at
a
Wme
chosen
by
their
authors’
affiliated
organizaWons
or
SSRN,
not
by
their
authors.
Using
a
difference-­‐in-­‐
difference
method
and
comparing
the
citaWon
profiles
of
the
arWcles
before
and
aner
the
posWng
Wme
on
SSRN
against
a
group
of
control
arWcles
with
similar
characterisWcs,
I
esWmated
the
effect
of
the
SSRN
posWng
on
citaWon
counts.
The
arWcles
posted
on
SSRN
receive
more
citaWons
even
prior
to
being
posted
on
SSRN,
suggesWng
that
they
are
of
higher
quality.
Their
cita3on
counts
further
increase
aXer
being
posted,
gaining
an
addi3onal
10-­‐20%
of
cita3ons.
This
gain
is
likely
to
be
caused
by
the
free
access
that
SSRN
provides.

30. “Connected”
Scholarly
Universe

32. !
!
Thank You!!
!
!!!
!Gregg_Gordon@SSRN.com
SSRNblog.com
@SSRN
facebook: SSRNCommunity